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New challenges for TERMCAT, Catalan Centre for Terminology: terminology work in the digital era

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Sandra Cuadrado Camps

on 4 October 2017

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Transcript of New challenges for TERMCAT, Catalan Centre for Terminology: terminology work in the digital era

New challenges for TERMCAT, Catalan Centre for Terminology: terminology work in the digital era
Resources for Terminology and Lexicography: What we have and what we need
LTU, Bangor University, 4 September

@SandraCuadrado
Thank you very much
8.000 standardised terms, 200.000 queries and 600 terminology products
TERMCAT's Lines of action
http://www.termcat.cat/ca/Diccionaris_En_Linia/185/
Advisory services
Terminology standardisation
Advisory services
Creation of terminology products
+ 200.000 queries
https://twitter.com/termcat/status/579939075899146240
https://twitter.com/termcat/status/587910828642426881
https://twitter.com/termcat/status/610770380496764928
Rebétiko
Sextorsió
SROM
In Twitter since 2011
Termcat 30th anniversary
Who we are. Our team
https://twitter.com/termcat
Social media plan. The best rythim to every post
https://twitter.com/termcat
How do we work? Termcat dashboard
Creation of terminology products: the result of coordinated work between terminologists and experts
The explosion of visual and interactive content
https://termcat.blog.gencat.cat/?s=refugiat
Blog. Terminology posts linked with latest news #termedelasetmana 'refugee'
https://termcat.blog.gencat.cat/?s=storytelling
Blog. Terminology posts linked with neology
https://www.facebook.com/Termcat/?fref=ts
Facebook: Terminology curiosities which can attract large audience
https://www.facebook.com/Termcat/?fref=ts
Facebook: posts linked to social realities 'poverty line'
https://twitter.com/termcat/status/699573002334310400
Twitter: Terminology tweets cover all fields of knowledge #Physics can work on social media
https://twitter.com/termcat/status/791910551597174784
Twitter: Branding posts. Tweets that create expectation. New dictionary is coming!
https://twitter.com/termcat/status/789426760693772288
Twitter: Naming. How to create a brand name? Cocreating with experts. @thinkcopy #Espais2016
12.700 followers, 1.500 posts x year, 1.000 monthly interactions

Social media activity
Twitter: 4 posts x day
Facebook: 1/2 posts x day
Blog: 4 x week
The power of imagery
Emotional content
Infographics: Attractive, didactic and easily viral
Infoxication
The human being is an eminently visual species

We are prepared to process visual signals much better than those based on text.

Processing print isn’t something the human brain was built for. The printed word is a human artifact. It’s very convenient and it’s worked very well for us for 5,000 years, but
it’s an invention of human beings
.

Our
attention span
has been reduced

Anyone wishing to communicate a message in these conditions will have to
plot a way to not go unnoticed
What makes information to transcend is not information itself, but
the way you explain it.

Strong storytelling and high-quality visuals
can change
the way people perceive even
the most impenetrable content

http://www.termcat.cat/docs/estils-musicals/
How is TERMCAT experimenting with new formats and narratives?
Timelines
Pluja d'estels https://www.thinglink.com/scene/751407346630000640
Corredors http://www.termcat.cat/docs/Jo_corro/
Taula periòdica https://www.thinglink.com/scene/841966764202917889
How is TERMCAT experimenting with new formats and narratives?
Interactive images
Canvi climàtic https://spark.adobe.com/page/JcBdI/
Videojocs https://spark.adobe.com/page/Tl4eqjPi1fEdV/
How is TERMCAT experimenting with new formats and narratives?
Immersive storytellings
Cercaterm: 350.000 entries http://www.termcat.cat/ca/Cercaterm
CERCATERM
Our national data bank




Evolution of searches for the term “
infographics
” in Google Trends
over the last 5 years:

If a picture is worth a thousand words,

a good data visualization is worth a thousand pictures

How is TERMCAT experimenting with new formats and narratives?
Gifs
Cicle de l’aigua http://www.termcat.cat/docs/Cicle_Aigua/
Finançament col·lectiu http://www.termcat.cat/docs/Financament_Collectiu/index.html
Migracions http://www.termcat.cat/docs/Mapa_Refugiats/
http://www.termcat.cat/docs/Mapa_Refugiats/
https://twitter.com/SandraCuadrado/status/486414379546836992
To conclude: a new way of understanding and creating terminology

Neoloteca
: Diccionari of neologisms: 8.000 standardised terms
http://www.termcat.cat/ca/Neoloteca
Neologisms
Some Catalan alternatives to loanwords

big data
 dades massives
gamification
 ludificació
head hunting
 cerca de talents
jet lag
 trastorn d’horari
pit stop
 aturada a boxs
selfie
 autofoto
spin-off
 empresa derivada

http://www.terminologiajuridica.cat/cercar/
*monomarental (Terminology portal)
http://www.terminologiajuridica.cat/cercar/
Terminology portal: Common law
Virtual committees:
Law @termdret http://www.terminologiajuridica.cat/Vri
Health @noudemcat http://www.demcat.cat/
Technical committees
Law
Technology
Health&sciences



Test
http://www.termcat.cat/docs/Autoavaluacio_Diccionaris/
Dictionary self-assessment test
Human rights
Interactive information on human rights in four languages used by Amnesty International
https://twitter.com/AmnistiaCAT/status/843740532337721344

Declaració Universal dels Drets Humans
http://www.termcat.cat/docs/Drets_Humans/
Proposals #màrquetingdigital
https://twitter.com/termcat/status/444405300766851072
https://twitter.com/ycomcat/status/447656602196520960
https://twitter.com/Martapallares73/status/453258961236787200
https://twitter.com/termcat/status/474161204017909761
https://twitter.com/JordiBover/status/444452889076187136
https://twitter.com/UOCartshum/status/448579193610469376
Results of the survey #propostaelearning? Thanks to all for taking part! http://bit.ly/1UyVku1
New way of understanding and creating terminology
New project on e-learning
How do you call it in Catalan? Vote for your #propostaelearning
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