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#AFPBrains AFP International Conference 2014

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Leah Eustace

on 23 November 2014

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Transcript of #AFPBrains AFP International Conference 2014

Journey Deeper Inside the Donor’s Brain

Leah Eustace, ACFRE & Scott Fortnum, ACFRE
#AFPBrains
@LeahEustace / @sfortnum

Monday, March 24, 2014
San Antonio TX

Emotion vs Logic
The Power of One
The Power of a Good Story
Our Aging Brain
Readability and Comprehension
Design and Legibility
Persuasion
Saying vs Doing
Why
A recap from the original journey (2013)
Perception
The Body Map of Emotion
Putting it all together
#afpICON | afpicon.com
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Leah Eustace, ACFRE & Scott Fortnum, ACFRE

@LeahEustace / @sfortnum
THANK YOU!
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Jonathan Gottschall
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Our brains on stories
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Reciprocity
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Consensus/Social Proof
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Consistency
Source
: http://papersuade.files.wordpress.com
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Scarcity
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Authority
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Similarity
Full transcript