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Emerging Technology and Digital Incentives

ACP Coupon Conference 2011 Presentation
by

Laird Garner

on 8 June 2012

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Transcript of Emerging Technology and Digital Incentives

Shouldn't I have control? Digital Me Overwhelming complexity Optimize my time
Optimize my money
Support what I believe Speed Kills Devices Physical Location Walled Gardens Ubiquitous, centralized Content Persistent presence Life in the Cloud 4G - Wireless broadband, streaming video speed
Cloud computing - Rapid scaling, high availability
Touch, swipe, and shift - as fast as... paper Simplify - speed up managing deals

Cater to me - personalize

Remember me - don't make me "re-do"

Universal translator - seamless media types

Make it fun Laird Garner Emerging Technology A High-level Framework for Evaluation

Digital Incentives SCRUM

The Next 12-18 Months Digital Me meets physical transactions Laird Garner
lairdg@lairdgarner.com
linkedin.com/in/lairdgarner Digital Incentives Coupons Mobile Wallets and NFC Payments Optimize my time
Optimize my money
Support what I believe Platform Play Presentation & Resources
diji.us/ACP
diji.us/buzz
dijitweet Emerging Technology Shouldn't I be in control?
Full transcript