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Copy of Gatorade and Porter's Five Forces

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by

Daphne A.

on 3 October 2013

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Transcript of Copy of Gatorade and Porter's Five Forces

Gatorade and Porter's Five Forces
Rivalry Among Existing Firms
- PowerAde (Coke)
- both Gatorade and PowerAde are heavily committed to sponsoring outdoor sporting events and activities
- brands with less success:
Vitaminwater
AllSport
Threat of New Entrants
- low entry barriers for the beverage industry
- new brands appear in the market with
similar prices (i.e. Vitaminwater)
- Gatorade is a strong brand: holds significant
market share and has loyal customers
Gatorade
Matthew Campbell
Daphne Arana
Mian Zhou
Ajmal Mohammad
Presented by CAZM Consulting Ltd. (Group 3)
History
Threat of Substitutes
Bargaining Power of Buyers
Bargaining Power of Suppliers
Rivalry
Threat of New Entrants
Outline
Threat of Substitute Products
- sports, energy drinks, soda, juice
- substitutes beyond sports drinks for physical
exercise (Got Milk)
The Bargaining Power of Buyers
- individual buyers have no pressure
- large retailers, like Wal-Mart, have bargaining
power because of large order quantities
- but bargaining power is still lessened because
of the end consumer brand loyalty
The Bargaining Power of Suppliers
- very common and easy to supply
- suppliers are better off making long-term contracts
Ingredients:water, sugar, glucose citric acid, salt, sodium citrate, mono-potassium sulfate, natural flavors such as orange juice, lemonade.
MEDIUM
HIGH
MEDIUM
LOW
LOW
IS
IN YOU?

IT
- sports drink
- developed in 1965 at the
University of Florida
- bought by PepsiCo in 2001
- Pepsi's 4th largest brand
Porter's Five Forces
LOW
to
Conclusion
- sports drink market is
competitive and hard to enter
- Gatorade has put itself in a
favorable position
- large market share
- consumer loyalty
Full transcript