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Copy of PD3 - PID Presentation

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by

FAY GUO

on 16 October 2013

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Transcript of Copy of PD3 - PID Presentation

Business Start-Up :
The Bookroom

Business Summary
A restaurant start-up business
High-quality food
Homey atmosphere for studying
Focus on students who lives in the heart of Melbourne.

Market & Products & Service
Finance
Risk Management
Industry Profile
Financial Assumptions
External
Loan
Economic environment
Customers
Internal
Sales
Rent
Turnover of inventory
Projected Balance Sheet
Current asset $1,610,692.00
Non-current asset $35,357.00
Liabilities $148,871.00
Net asset $1,497,178.00
Equity- Capital $1,497,178.00
Debt ratio = 9%

Risk Identification
About: Company, Products, and Service
Gourmet breakfast, lunch, and dinner
Wifi
Extended hours
Loyalty cards
Return cups
Social network scheme - Facebook, Instagram, Twitter
Polaroid camera

Missions and Goals
'Our restaurant's primary mission is to provide a homey and cozy place for student to study like a second home'

Competitor Analysis
Concept can't be accepted by the public
Can't cope with severe Compitition
Dining area too narrow
Company:
A combination of cafe and restaurant named 'The Bookroom'
Projected Profit and Loss
Janesh Kapoor
Nont Ketumarn
Shirong Deng
Shiyun Meng
Cheong Howe Shearn
Mingfei Guo

Menu & Location
Goals
Sustainability
Profitability
Passion for culinary
Provide an ideal atmosphere
Cash-flow Projection
Competition :
Increasingly HIGH

Annual Growth 09-14 :
3.1%

14-19 :
3.5%
6,613
businesses
Restaurant Layout
1/160 Swanston Street, Melbourne, Vic, 3000
SWOT Analysis
30%
Middle
Income
Customer

16%+11%
Lowest+Second
Income
Customer

19%+24%
Highest+Fourth
Income
Customer

( All info from: IBIS )
Market Segmentation
Objectives
By December 2014, a break-even point would be reached
By March 1st 2014, a daily profit of $7,000 should be achieved
Full transcript