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rhetorical triangle

ethos, pathos, logos
by

Selena Solis

on 20 September 2012

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Transcript of rhetorical triangle

Rhetorical Triangle Logos Ethos pathos Understandable Logical Real Trustworthiness content language delivery Does your audience believe you are a good person who can be trusted to tell the truth? -Plain Language
-Explicit Details
-Chronological order
-Charts & Diagrams
-Comparison
- Metaphors
-Progressive Disclosures Similarity Does your audience identify with you? -Commonplaces
-Ask questions
-Counter argument Authority Do you have formal or informal authority relative to your audience? Reputation -Props and photos
-Vivid details
-Facts and statistics
-Cite sources
-Personal stories
-Real examples How much expertise does your audience think you have in this field? * topics
* stories
*humor
-curiosity
-surprise
*(controversy)* -Believes or Knowledge that everyone shares giving information a little bit at a time * Emotions/words
*metaphor
* sense words Be a good person Show up early to welcome the audience * visuals
* vocal
-gestures
-eye contact
* authentic
-environment
-barriers Pathos: the emotional or motivational appeals; vivid language, emotional language and numerous sensory details. an appeal to the logical reasoning ability of readers Tell stories or anecdotes which show you are consistent with your message Ex: How much does Tiger Woods have (in the wake of the fidelity scandal) in terms of trustworthiness? By demonstrating that you follow your own advice, your audience is more likely to believe you Make yourself available to your audience Analyze your audience Through audience analysis, you can discover that nobody in the company wears a suit to work. so, you choose a less formal outfit to adapt to your audience. Long Before Your Speech Before Your Speech During Your Speech After Your Speech Develop deep expertise in topics you speak about Market yourself Trustworthiness Reputation Reputation Similarity trustworthiness Share event experience with audience If your presentation is part of a larger event, try to attend as much of it as you can. the audience sees you as one of them. Similarity Highlight ethos in marketing materials Make it clear to your potential audience why they should spend their time and money to listen to you. Highlight ethos in introduction Trustworthiness Use language familiar to your audience using language familiar to your audience is good for two reasons:
1. It aids in their understanding (which, indirectly, makes you more persuasive).
2. It helps the audience identify with you which boosts your ethos. Use visuals/examples which resonate with your audience Similarity Ex: through audience analysis, you discovered that the company sponsored employees to run the local marathon. you feature vivid photographs of marathon races to complement your arguments. Similarity Choose quotations and statistics from the right sources Reference people in the audience, or events earlier in the day Ex: In the presentation preceding yours, the speaker repeated a memorable phrase "It's never too late." If you can do it in a meaningful way, try to weave this phrase into your material. Similarity Similarity Follow through on promises made during your presentation Trustworthiness By: Selena,
Almadelia,
& Gabriela The rhetorical triangle is a diagram showing the relations of writer or speaker, reader, or listener, and text in a rhetorical situation. Rhetoric- language used for a specific purpose Rhetorical - Not want the answer to be answered Aristotle was a philosopher. He created the Rhetorical Triangle.
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