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EVERMORE SHOES INC.

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by

Adam Lanferman

on 14 June 2013

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Transcript of EVERMORE SHOES INC.

For Everyone.
Shoes Inc.
Our Management Team…
I. Company Background
About EverMore…
Initial Strategy

II. EverMore the Last Ten Years…
Early Years (10−~13)
Mid Years (14~17)
Later Years (18~−20)

III. Overview & Key Learning
Customers, Competition, Competencies
Accomplishments
Strategy for Next Ten Years…
Today’s Agenda…
I.
About EverMore…

"To strive to be the leading global manufacturer in the athletic footwear industry with a brand built on passion for sports and an active lifestyle."


Performance, Passion, Integrity, and Total Customer Satisfaction
“EverMore for Everyone”
Our Products
Middle Market
Image
Standard Quality
Affordability
INITIAL STRATEGY
Undifferentiated Geographically
Emphasis on Branded Sales
-Internet + Wholesale
-Private Label to max out capacity
Segmentation
Standard Quality
-S/Q Rating of 5 star to 6 star
Affordability
-Minimize Price Changes
-Focus on Cost Reduction
~Reduce number of Models

Differentiated by colors, not model design features or superior materials
Positioning
Purchase Capacity
Construct Capacity
-Raise Funding:
~ Issue Stock
~ Bank Loans
Market Penetration
-More Retail Outlets
-More Online Sales
Growth Strategy
INITIALLY, to have HIGHEST MARKET SHARE in industry while Maximizing Shareholder Value

LATER, strategy shifted to MAXIMIZE PROFITS and SHAREHOLDER VALUE with less emphasis on Market Share
- Focus on ROE, EPS, Stock Price
Goals
Years 11 − 20
II.
EverMore the last Ten Years…

EARLY YEARS
YEAR 10-13
MIDDLE YEARS
YEAR 14-17
LATER YEARS
YEAR 18-20
Joseph Anders
Melissa Doruff
Adam Lanferman
Tiffany Leung
Xinqian Zhong
REACTIVE POSTURE

~Wholesale Price UP 
~Internet Price DOWN

~Incremental Increase in AD BUDGET

~Private Label to fill Capacity
Capacity purchased in years 12 and 13
2,400 units at A/P Plant
500 units at NA Plant
Option “C” to boost S/Q
Financing: 1,500 shares of common stock

Energy Efficient Initiatives
INVESTMENTS
~S/Q up to 6*, then back down to 5*
~MODELS up to 200

~Internet Price DOWN
~Wholesale Price UP
~NO Private Label

~AD BUDGET continues to INCREASE
Billboard Ads
~Celebrity Appeal PEAKS
MISSION STATEMENT:
CORE VALUES:
CORPORATE RESPONSIBILITY
Workforce Diversity Program
Ethics Training for ALL Employees
Use of Recycled Boxing / Packaging
Use of “Green Footwear” Materials
INVESTMENTS
Human Resources
$1,450 best practices training per employee
$1.50 Incentive Pay

Repurchased 1,450 Shares of Stock
INVESTMENTS
Internet Price DOWN
Discontinued Free Shipping
Wholesale Price UP 

QUALITY UP

Private Label for Unused Capacity
So how did we do?
PLANT CONSTRUCTION
500 at NA facility (yr. 14)
1,400 at AP facility (yr. 15)
1,500 for new LA facility (yr. 16, 17)
INVESTMENTS
High−End
Low−End
Middle
KEY COMPETITORS
47th Best Earnings Per Share in BSG system WORLDWIDE

77th Best Stock Price WORLDWIDE

10th Best Overall Score Performance WORLDWIDE
Accomplishments
III.
Overview & Key Learning
Looking Ahead to the Next Ten Years...
DRIVING VARIABLES
"For Everyone"
No closet is complete without a pair of EverMore's
Through advertising and celebrity endorsement

Clean Image
not affiliated with volatile celebrities
backed by Corporate Responsibility
Our Brand Image
QUESTIONS?
COMMENTS?

Next Ten Years…
continue to increase models
maintain S/Q Rating at 6 star

Expand into other Athletic Apparel Markets
Basketball Shorts, T Shirts, Hats, Etc.
Use Private Label as a provider for School Athletic Uniforms and Equipment

Construct Europe / Africa Plant
INTERNET PRESENCE
Next Ten Years...
MISSION STATEMENT
CORE VALUES
Magazine Ad
thousands of
thousands of
Full transcript