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Witchcraft

Wikipedia defines witchcraft as “…the practice of, and belief in, magical skills and abilities that are exercised individually, by designated groups, or by persons with the necessary esoteric secret knowledge”. Sounds like digital transformation.
by

Nik Honeysett

on 2 February 2016

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Transcript of Witchcraft

The Whitney Museum
Director of Digital Media

Brooklyn Museum
Vice Director of Digital Engagement and Technology

LACMA
Vice President of Technology, Web, and Digital Media

SFMOMA
Chief Content Officer

Nik Honeysett
nhoneysett@bpoc.org
www.RecoveringTechnologist.com
American
Alliance of
Museums
Mobile is:
Mobile isn't:
a philosophy
a way of engaging
a way of communicating
an app
a project
responsive design
a strategy
Board Member
CEO
can't sustain doing new stuff
without eliminating old stuff
vote old tech off the island
big finish
From Like, Link, Share. Wyncote Foundation
3-year tech cycle?
3-year tech strategy?
2007
2010
2013
2015
argumentum ad populum
... is redefined:
access, ubiquity, functionality
content authority
As
electricity
became a utility, a shared resource essential to business operations but inconsequential to competitive differentiation, it no longer required a separate staff to watch over it. It became a routine and largely invisible element of operations, marketing, product development, purchasing, and other traditional functions.

Nicholas Carr, writer
Chief Electricity Officers disappeared,
their work complete.
electricity
a pattern in a stream of decisions
The tool user, .... need not, and indeed should not, know anything about the tool.
tech knowledge landscape
IT solutions
used to require
IT experts
now its a
commodity
or pay-to-play service
COO/CFO: "What if we
train staff
and
they leave
?"
training
CEO: "What happens if
we don't
and
they stay
?"
Nelson Atkins Museum of Art
Chief Information Officer

Metropolitan Museum of Art
Chief Digital Officer
(new position)

Corning Museum of Glass
Chief Digital Officer
(new position)

The Museum of Modern Art
Director of Digital Content & Strategy

Museum of Contemporary Art Chicago
Director of Convergent Programming

Australian Center for the Moving Image
Chief Experience Officer
(new position)
Baltimore Museum of Art
Deputy Director of Digital Experience

Freer | Sackler
Chief Digital Officer

Dallas Museum of Art
Director of Technology and Digital Media


Walker Arts Center
Director of Tech & New Media Initiatives

Tate
Head of Digital Transformation

Indianapolis Museum of Art (IMA)
Curator of Audience Experiences & Performance
(new position)
a professional development framework
fill in the blank...
planning & process...
“Plans are nothing;

planning is everything.”

"Everyone has a plan...
...until they get punched in the face"
La Placa Cohen, Culture Track
Dwight D. Eisenhower
Mike Tyson
Audience Engagement: Moving from passive to active
digital is deferred maintenance on aligning with audience expectations...
Predictable errors!
Innovation is questioning your underlying assumptions
Audiences are interface dependent: better interface = more audience
Gamification is about failure. Gamers fail many times before succeeding - its the key to education.
Digital Strategy: Control chaos!
http://www.ted.com/talks/manuel_lima_a_visual_history_of_human_knowledge#t-747094 - tree structure to connected
#digitalliteracy
#digitalstrategy
too much innovation?
joshuaspodek.com
innovation should be an improvement
Cathy Bell
looking for innovation?
how do you compete in a
constantly changing world ?
embrace change as a constant
We are in a period of transition
transform into a state of
evolution

vs
job interviews
filters out risk takers
hire in own image
It doesn't feel pity, or remorse, or fear, and it absolutely will not stop, ever,
technology
That terminator is out there.
It can't be bargained with. It can't be reasoned with.
Listen, and understand.
until you are dead.
Kyle Reese. Terminator.
reduce the friction
between outside & inside
not
v
#digitalxformation
"Everyone thinks of changing the world, but no one thinks of changing himself."
innovation
The "Phone Stare"
www.pgavdestinations.com
“It sounds whiny, but I want people to know that I’m there right then. If I post a video at 9 a.m. the next day, no one really cares about it.”
Ms. Eriksson.
Just-in-time Economy
“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”
Eric Hoffer
content as asset
resonance
social Media VIdeo Tour App Image Licensing label Collection Info blog post Research
number of uses
content defined by its destination
disconnect content creation from delivery
value of an asset
Reduce your risk of not taking risks
mobile
the wave
opportunity
missed opportunity
Leo Tolstoy
theelementaleye.files.wordpress.com/2013/04/five-silos.jpg
suffering from content silos?
skim
swim
dive
content as
layers
not
silos
digital leadership
Tool Makers
Tool Users
spread the digital love
“That is the
paradox
of the epidemic: that in order to create
one contagious movement
, you often have to
create many small movements
first.”
Malcolm Gladwell, The Tipping Point
innovate your innovation
create your creativity
seeding:
tech -> non tech environment
for your institution
digital strategy:
"Rather than merely tolerate change, we are all called now to rise to it"
-- Seth Godin
remaining relevant
questioning assumptions
sharing a vision
trusting & acting on facts
taking responsible risks
owning failures
cultural change
...consumption (
e.g. Print vs. Digital
)
is a consumer choice
...the future of content
ownership
is
access
...content is a
commodity
to be transacted (but it literally has to be remarkable)
seeding:
"innovation manager" for every dept
digital literacy
"culture eats strategy for breakfast"
(in a constantly changing world)
Peter Drucker
content outlines devices
people are the problem
Accountability, Communication
Collaboration / Teamwork
Problem Solving, Leadership
Adaptability / Flexibility
large, annual, individual course-corrections
small, frequent, team-driven improvements
Seeding, Piloting, Sharing, Connecting
Improving, Accelerating, Iterating
Innovating, Mentoring, Persuading
Motivating, Measuring, Learning
Collaborating, Risk-taking
"get your
content ready
to go
anywhere
, because its going to go
everywhere
"
@BRAD_FROST
Necromancy
,
Spells & Incantations
&
Magic

http://bit.ly/witchcraft-MWA2015
“…the practice of, and belief in, magical skills and abilities that are exercised individually, by designated groups, or by persons with
the necessary esoteric secret knowledge”
-- WIKIPEDIA
Jacques de Molay sentenced to the stake in 1314, from the Chronicle of France or of St Denis
#MWA2015
#digitalstrategy
no one knows what the
end game
is
Necromancy, Spells & Incantations & Magic
Digital Strategy
,
Digital Literacy
&
Transformation

there is
no
end game
let's try & figure out where the puck,
#digitalstrategy
is going...
#digitalstrategy
technologists
skate to where the puck is,
strategists
skate
to where the puck
is going to be.
#digitalstrategy
#digitalstrategy
requires truth & honesty
forces hard questions: what to digitise?
There are
known knowns
: objects we have digitized.
There are
known unknowns
: objects we haven’t digitized.
There are also
unknown unknowns
: objects we don’t know we have.
There is also a fourth kind,
unknown knowns
:
objects which we
intentionally
refuse to acknowledge are worth digitizing
.
#digitalliteracy
the ability to articulate the
value
of, &
appropriate use
of, "digital" to
sustain
your organisation's
relevance
#digitalliteracy
#digitalstrategy
#digitalxformation
#digitalliteracy
#digitalliteracy
#digitalliteracy
Forget Mission?
Social Obligation &
Business Obligation
Museum focussed
Boards represent the public
Community focussed
#digitalxformation
#digitalstrategy
physical AND virtual
Curatorial & Education
Website
Museum
Museum store & newsletter
Of course its "risky".
Otherwise it would be "sure-thingy".
#digitalxformation
#digitalliteracy
#digitalliteracy
mindsets
#digitalxformation
#digitalxformation
Engagement
Twitter followers
Facebook reach
YouTube views
Visit Museum
Visit Website
Retweets
Attend Lecture
Take tour
Twitter replies
FB comments
Membership
Merchandise
Exhibition
Volunteer
Docent
Donor
Ambassador
Blogger
@JasperVisser @SumoJim
pipelines not silos
vision matrix
conservative
confident
bold

visionary

revolutionary
comfortable
Strategy:
where are you, where do you want to be?
Consequence:
uncomfortable
painful
seering
make it stop
can you handle it?
affordable
Cost:
creative accounting
re-finance
arm & a leg
off-shore account
how can you afford it?
Eg:
protected
controlled
open access
open content
open dialogue
collection content philosophy
Capability Maturity
Model
Chaotic. Success depends on individual heroics
Active management promotes success
Improvement is methodical & pro-active
Performance & success is measured
Culture of measurement & improvement
#digitalliteracy
nimble
opportunistic
entrepreneurial
innovative
relevant
"consensus eats innovation for breakfast"
(promote individual & critical thinking)
@nhoneysett
decision authority vs decision volume
#digitalliteracy
#digitalliteracy
Rights & Reproductions
Social Media
Youtube
"When everything is connected ... everything matters"
Bruce Mau
sidekicks can make the experience different every time
if everything was different every time...
...every visit would be a personalised experience
a personal experience
user as protagonist
T.V.
curated
packaged
crowd-sourced / crowd-curated / participatory
(blame television)
self -organising, -learning, -building
I'm your user... I'm supposed to be the protagonist... I'm on a hero's journey.
sidekick
it "used to be" that software was your sidekick, now hardware is too.
Collection = 50k (bikes)
200k visitors / day
100 forums posts / day
70k Members
5k "pro members" / year (@ $20)
12 crazy bike people volunteers
disneyfication of real life
internet of things
new ways of
learning
tech art support
#selfie
3-d printing
hero
Cleveland Museum of Art
GalleryOne
gamification
compulsion loops
connect & engage
Kathy Sierra
#digitalstrategy
#digitalstrategy
#digitalstrategy
#digitalstrategy
Royal Ontario Museum
#digitalstrategy
#digitalstrategy
#digitalstrategy
#digitalstrategy
#digitalstrategy
#digitalstrategy is all about technology
embed knowledge & literacy
not
v
Capabilities
(process not projects)
BUILD
(trends not tech)
nimble = efficient decision
making
#digitalliteracy
content economy:
ownership, consumption, transaction
#digitalliteracy
#digitalliteracy
opportunistic
Raise digital literacy
Support with tools
Change culture around process
the effect of Google Apps
60% increase in ability to collaborate
300% increase in ability to work flexibly
80% increase in ability to find information
recouped approximately
70 hours per day
across org
(9 extra people)
Rob Gethen-Smith, CIO, Southbank Centre, London
Current Experiences
Visitor Actions
Potential Experiences
Before
During
After
Surfing
Reading
"Smartphoning"
Website
Wikipedia
Visit-Enhanced
Collections Enhanced
Wayfinding app
signage & wall labels
Facebook
Instagram
Set goals & expectations
#digitalxformation
#digitalxformation
#digitalxformation
Tweetable Mission statement?
start with mission
Mission statement as question?
needs space
people
measurement
technology
process
#digitalxformation
#digitalxformation
...actually bosses are the problem
digital strategy: a self-sustaining framework to align staff and institutional decision-making with cultural & societal trends
#digitalxformation
megandjohns.blogspot.com
uncertainty

risk

understand the difference
proceed with
risk
not
uncertainty
participatory
gaming: success through failure
gamers: programmed to fail
should be grounded in the potential of a physical visit
chasing technology is a fool's errand
make decisions at the coalface
#digitalliteracy
stop polishing your technology... deaccession it
staff ................ mission
institution ..... audience
skills .................. assets
staff ................. peers
traditional strengths
contemporary tools
museum director
simplify the discussion
#digitalxformation
if its not technology...
We have learned to accept that we find many different answers, we abstract the most likely version, disregarding the ones which do not seem credible"
Piotr Czerski
We, the Web Kids
www.pastebin.com/0xXV8k7k
#digitalstrategy
cultural & social trends
audience influence
comprehensive
tool use
across the museum
@MaxAndersonUSA
not about a shiny gadget...
doesn't have to be about cutting edge...
not even bleeding edge...
doing something new or different - CHANGE
museum visitor
#digitalxformation
#digitalxformation
...your strategic weapon in the war on engagement
endorsements
With the proliferation of the Internet and pervasive technologies, the traditional view of museum professionals has expanded to encompass the understanding of a variety of digital tools...

Professional development around how emerging technologies can be leveraged to further museums’ interpretative goals and enhance their visitor experiences is needed at all levels...

Digital literacy needs to be achieved across the board, especially
in the context of museum leadership.
Technology is now a focal point of budgetary considerations, and museum leaders need to consider long-term plans that expand infrastructure and digital tools to meet visitors where they are.
the individual level:
the institutional level:
Peter Drucker
Cannot overestimate the required
amount & level of training
we need an app!
one person doesn't solve your digital strategy... even if they are a wizard
simplify the discussion
touchpoint assessment
#digitalstrategy
‘The
future
is
medieval

Gutenberg Parenthesis
Thomas Pettitt
Lars Ole Sauerberg
"the digital age, rather than solely a leap into the future, also marks a return to practices and ways of thinking that were central to human societies before Gutenberg’s 15th C invention changed human literacy and the world"
textual
linear
permanent
authored
one-way
one-to-many
products
(
)
500 years
Dean Starkman
Sacha Goldberger, recreoviral.com
Sacha Goldberger, recreoviral.com
nobody reads anymore!
shared
remixed
distributed
collaborative
conversational
process v. product
50 years
oral
scribal
shared
remixed
patronage
anonymous
ancient v. modern
5,000 years
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