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Transcript of Witchcraft
Director of Digital Media
Vice Director of Digital Engagement and Technology
Vice President of Technology, Web, and Digital Media
Chief Content Officer
a way of engaging
a way of communicating
can't sustain doing new stuff
without eliminating old stuff
vote old tech off the island
From Like, Link, Share. Wyncote Foundation
3-year tech cycle?
3-year tech strategy?
argumentum ad populum
... is redefined:
access, ubiquity, functionality
became a utility, a shared resource essential to business operations but inconsequential to competitive differentiation, it no longer required a separate staff to watch over it. It became a routine and largely invisible element of operations, marketing, product development, purchasing, and other traditional functions.
Nicholas Carr, writer
Chief Electricity Officers disappeared,
their work complete.
a pattern in a stream of decisions
The tool user, .... need not, and indeed should not, know anything about the tool.
tech knowledge landscape
used to require
now its a
or pay-to-play service
COO/CFO: "What if we
CEO: "What happens if
Nelson Atkins Museum of Art
Chief Information Officer
Metropolitan Museum of Art
Chief Digital Officer
Corning Museum of Glass
Chief Digital Officer
The Museum of Modern Art
Director of Digital Content & Strategy
Museum of Contemporary Art Chicago
Director of Convergent Programming
Australian Center for the Moving Image
Chief Experience Officer
Baltimore Museum of Art
Deputy Director of Digital Experience
Freer | Sackler
Chief Digital Officer
Dallas Museum of Art
Director of Technology and Digital Media
Walker Arts Center
Director of Tech & New Media Initiatives
Head of Digital Transformation
Indianapolis Museum of Art (IMA)
Curator of Audience Experiences & Performance
a professional development framework
fill in the blank...
planning & process...
“Plans are nothing;
planning is everything.”
"Everyone has a plan...
...until they get punched in the face"
La Placa Cohen, Culture Track
Dwight D. Eisenhower
Audience Engagement: Moving from passive to active
digital is deferred maintenance on aligning with audience expectations...
Innovation is questioning your underlying assumptions
Audiences are interface dependent: better interface = more audience
Gamification is about failure. Gamers fail many times before succeeding - its the key to education.
Digital Strategy: Control chaos!
http://www.ted.com/talks/manuel_lima_a_visual_history_of_human_knowledge#t-747094 - tree structure to connected
too much innovation?
innovation should be an improvement
looking for innovation?
how do you compete in a
constantly changing world ?
embrace change as a constant
We are in a period of transition
transform into a state of
filters out risk takers
hire in own image
It doesn't feel pity, or remorse, or fear, and it absolutely will not stop, ever,
That terminator is out there.
It can't be bargained with. It can't be reasoned with.
Listen, and understand.
until you are dead.
Kyle Reese. Terminator.
reduce the friction
between outside & inside
"Everyone thinks of changing the world, but no one thinks of changing himself."
The "Phone Stare"
“It sounds whiny, but I want people to know that I’m there right then. If I post a video at 9 a.m. the next day, no one really cares about it.”
“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”
content as asset
social Media VIdeo Tour App Image Licensing label Collection Info blog post Research
number of uses
content defined by its destination
disconnect content creation from delivery
value of an asset
Reduce your risk of not taking risks
suffering from content silos?
spread the digital love
“That is the
of the epidemic: that in order to create
one contagious movement
, you often have to
create many small movements
Malcolm Gladwell, The Tipping Point
innovate your innovation
create your creativity
tech -> non tech environment
for your institution
"Rather than merely tolerate change, we are all called now to rise to it"
-- Seth Godin
sharing a vision
trusting & acting on facts
taking responsible risks
e.g. Print vs. Digital
is a consumer choice
...the future of content
...content is a
to be transacted (but it literally has to be remarkable)
"innovation manager" for every dept
"culture eats strategy for breakfast"
(in a constantly changing world)
content outlines devices
people are the problem
Collaboration / Teamwork
Problem Solving, Leadership
Adaptability / Flexibility
large, annual, individual course-corrections
small, frequent, team-driven improvements
Seeding, Piloting, Sharing, Connecting
Improving, Accelerating, Iterating
Innovating, Mentoring, Persuading
Motivating, Measuring, Learning
, because its going to go
Spells & Incantations
“…the practice of, and belief in, magical skills and abilities that are exercised individually, by designated groups, or by persons with
the necessary esoteric secret knowledge”
Jacques de Molay sentenced to the stake in 1314, from the Chronicle of France or of St Denis
no one knows what the
Necromancy, Spells & Incantations & Magic
let's try & figure out where the puck,
skate to where the puck is,
to where the puck
is going to be.
requires truth & honesty
forces hard questions: what to digitise?
: objects we have digitized.
: objects we haven’t digitized.
There are also
: objects we don’t know we have.
There is also a fourth kind,
objects which we
refuse to acknowledge are worth digitizing
the ability to articulate the
of, "digital" to
Social Obligation &
Boards represent the public
physical AND virtual
Curatorial & Education
Museum store & newsletter
Of course its "risky".
Otherwise it would be "sure-thingy".
pipelines not silos
where are you, where do you want to be?
make it stop
can you handle it?
arm & a leg
how can you afford it?
collection content philosophy
Chaotic. Success depends on individual heroics
Active management promotes success
Improvement is methodical & pro-active
Performance & success is measured
Culture of measurement & improvement
"consensus eats innovation for breakfast"
(promote individual & critical thinking)
decision authority vs decision volume
Rights & Reproductions
"When everything is connected ... everything matters"
sidekicks can make the experience different every time
if everything was different every time...
...every visit would be a personalised experience
a personal experience
user as protagonist
crowd-sourced / crowd-curated / participatory
self -organising, -learning, -building
I'm your user... I'm supposed to be the protagonist... I'm on a hero's journey.
it "used to be" that software was your sidekick, now hardware is too.
Collection = 50k (bikes)
200k visitors / day
100 forums posts / day
5k "pro members" / year (@ $20)
12 crazy bike people volunteers
disneyfication of real life
internet of things
new ways of
tech art support
Cleveland Museum of Art
connect & engage
Royal Ontario Museum
#digitalstrategy is all about technology
embed knowledge & literacy
(process not projects)
(trends not tech)
nimble = efficient decision
ownership, consumption, transaction
Raise digital literacy
Support with tools
Change culture around process
the effect of Google Apps
60% increase in ability to collaborate
300% increase in ability to work flexibly
80% increase in ability to find information
70 hours per day
(9 extra people)
Rob Gethen-Smith, CIO, Southbank Centre, London
signage & wall labels
Set goals & expectations
Tweetable Mission statement?
start with mission
Mission statement as question?
...actually bosses are the problem
digital strategy: a self-sustaining framework to align staff and institutional decision-making with cultural & societal trends
understand the difference
gaming: success through failure
gamers: programmed to fail
should be grounded in the potential of a physical visit
chasing technology is a fool's errand
make decisions at the coalface
stop polishing your technology... deaccession it
staff ................ mission
institution ..... audience
skills .................. assets
staff ................. peers
simplify the discussion
if its not technology...
We have learned to accept that we find many different answers, we abstract the most likely version, disregarding the ones which do not seem credible"
We, the Web Kids
cultural & social trends
across the museum
not about a shiny gadget...
doesn't have to be about cutting edge...
not even bleeding edge...
doing something new or different - CHANGE
...your strategic weapon in the war on engagement
With the proliferation of the Internet and pervasive technologies, the traditional view of museum professionals has expanded to encompass the understanding of a variety of digital tools...
Professional development around how emerging technologies can be leveraged to further museums’ interpretative goals and enhance their visitor experiences is needed at all levels...
Digital literacy needs to be achieved across the board, especially
in the context of museum leadership.
Technology is now a focal point of budgetary considerations, and museum leaders need to consider long-term plans that expand infrastructure and digital tools to meet visitors where they are.
the individual level:
the institutional level:
Cannot overestimate the required
amount & level of training
we need an app!
one person doesn't solve your digital strategy... even if they are a wizard
simplify the discussion
Lars Ole Sauerberg
"the digital age, rather than solely a leap into the future, also marks a return to practices and ways of thinking that were central to human societies before Gutenberg’s 15th C invention changed human literacy and the world"
Sacha Goldberger, recreoviral.com
Sacha Goldberger, recreoviral.com
nobody reads anymore!
process v. product
ancient v. modern