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#digitalliteracy
the institutional level:
#digitalliteracy
the individual level:
the ability to articulate the value of, & appropriate use of, "digital" to sustain your organisation's relevance
COO/CFO: "What if we train staff and they leave?"
not about a shiny gadget...
CEO: "What happens if we don't and they stay?"
doesn't have to be about cutting edge...
not even bleeding edge...
doing something new or different - CHANGE
comprehensive tool use across the museum
Cannot overestimate the required
amount & level of training
“…the practice of, and belief in, magical skills and abilities that are exercised individually, by designated groups, or by persons with
the necessary esoteric secret knowledge”
-- WIKIPEDIA
nimble = efficient decision
making
we need an app!
make decisions at the coalface
can't sustain doing new stuff
without eliminating old stuff
(promote individual & critical thinking)
...the future of content ownership is access
content defined by its destination
The Whitney Museum
Director of Digital Media
Brooklyn Museum
Vice Director of Digital Engagement and Technology
LACMA
Vice President of Technology, Web, and Digital Media
SFMOMA
Chief Content Officer
disconnect content creation from delivery
the wave
Nelson Atkins Museum of Art
Chief Information Officer
Metropolitan Museum of Art
Chief Digital Officer (new position)
Corning Museum of Glass
Chief Digital Officer (new position)
The Museum of Modern Art
Director of Digital Content & Strategy
Museum of Contemporary Art Chicago
Director of Convergent Programming
Australian Center for the Moving Image
Chief Experience Officer (new position)
...consumption (e.g. Print vs. Digital)
is a consumer choice
Baltimore Museum of Art
Deputy Director of Digital Experience
Freer | Sackler
Chief Digital Officer
Dallas Museum of Art
Director of Technology and Digital Media
Walker Arts Center
Director of Tech & New Media Initiatives
Tate
Head of Digital Transformation
Indianapolis Museum of Art (IMA)
Curator of Audience Experiences & Performance (new position)
opportunity
...content is a commodity to be transacted (but it literally has to be remarkable)
missed opportunity
one person doesn't solve your digital strategy... even if they are a wizard
"Rather than merely tolerate change, we are all called now to rise to it" -- Seth Godin
... is redefined:
access, ubiquity, functionality
dive
questioning assumptions
sharing a vision
trusting & acting on facts
taking responsible risks
owning failures
argumentum ad populum
swim
We have learned to accept that we find many different answers, we abstract the most likely version, disregarding the ones which do not seem credible"
content as layers not silos
skim
http://bit.ly/witchcraft-MWA2015
With the proliferation of the Internet and pervasive technologies, the traditional view of museum professionals has expanded to encompass the understanding of a variety of digital tools...
Professional development around how emerging technologies can be leveraged to further museums’ interpretative goals and enhance their visitor experiences is needed at all levels...
Digital literacy needs to be achieved across the board, especially
in the context of museum leadership.
no one knows what the end game is
2013
"Everyone thinks of changing the world, but no one thinks of changing himself."
there is no end game
2010
electricity
technologists skate to where the puck is, strategists skate
to where the puck
is going to be.
2007
transform into a state of evolution
That terminator is out there.
Listen, and understand.
content outlines devices
It can't be bargained with. It can't be reasoned with.
As electricity became a utility, a shared resource essential to business operations but inconsequential to competitive differentiation, it no longer required a separate staff to watch over it. It became a routine and largely invisible element of operations, marketing, product development, purchasing, and other traditional functions.
Nicholas Carr, writer
how do you compete in a
constantly changing world ?
embrace change as a constant
cultural & social trends
It doesn't feel pity, or remorse, or fear, and it absolutely will not stop, ever,
let's try & figure out where the puck, #digitalstrategy is going...
until you are dead.
Chief Electricity Officers disappeared,
their work complete.
reduce the friction between outside & inside
La Placa Cohen, Culture Track
Cleveland Museum of Art
GalleryOne
people
Raise digital literacy
museum director
(blame television)
process
curated
packaged
Change culture around process
crowd-sourced / crowd-curated / participatory
measurement
Set goals & expectations
simplify the discussion
technology
Support with tools
pipelines not silos
where are you, where do you want to be?
Strategy:
it "used to be" that software was your sidekick, now hardware is too.
sidekicks can make the experience different every time
conservative confident bold visionary revolutionary
Reduce your risk of not taking risks
Consequence:
can you handle it?
Dwight D. Eisenhower
if everything was different every time...
...every visit would be a personalised experience
uncomfortable
comfortable
painful
make it stop
seering
Membership
Merchandise
Exhibition
Volunteer
Docent
Donor
Ambassador
Blogger
Of course its "risky".
Otherwise it would be "sure-thingy".
Cost:
how can you afford it?
Attend Lecture
Take tour
Twitter replies
FB comments
Visit Museum
Visit Website
Retweets
re-finance
affordable
arm & a leg
creative accounting
off-shore account
Twitter followers
Facebook reach
YouTube views
understand the difference
proceed with risk not uncertainty
open dialogue
open content
open access
controlled
protected
megandjohns.blogspot.com
connect & engage
compulsion loops
Tweetable Mission statement?
#digitalstrategy requires truth & honesty
Forget Mission?
should be grounded in the potential of a physical visit
forces hard questions: what to digitise?
gaming: success through failure
gamers: programmed to fail
Mission statement as question?
From Like, Link, Share. Wyncote Foundation
Social Obligation &
Business Obligation
(trends not tech)
There are known knowns: objects we have digitized.
Boards represent the public
(process not projects)
There are known unknowns: objects we haven’t digitized.
There are also unknown unknowns: objects we don’t know we have.
There is also a fourth kind, unknown knowns:
embed knowledge & literacy
objects which we
intentionally refuse to acknowledge are worth digitizing.
nobody reads anymore!
"the digital age, rather than solely a leap into the future, also marks a return to practices and ways of thinking that were central to human societies before Gutenberg’s 15th C invention changed human literacy and the world"
Audience Engagement: Moving from passive to active
digital is deferred maintenance on aligning with audience expectations...
Predictable errors!
Innovation is questioning your underlying assumptions
Audiences are interface dependent: better interface = more audience
Gamification is about failure. Gamers fail many times before succeeding - its the key to education.
Digital Strategy: Control chaos!
http://www.ted.com/talks/manuel_lima_a_visual_history_of_human_knowledge#t-747094 - tree structure to connected
Technology is now a focal point of budgetary considerations, and museum leaders need to consider long-term plans that expand infrastructure and digital tools to meet visitors where they are.
tech art support
staff ................ mission
institution ..... audience
skills .................. assets
staff ................. peers
traditional strengths
contemporary tools
“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”
innovation should be an improvement
Cathy Bell
Rob Gethen-Smith, CIO, Southbank Centre, London
60% increase in ability to collaborate
300% increase in ability to work flexibly
80% increase in ability to find information
recouped approximately 70 hours per day across org (9 extra people)
oral
scribal
shared
remixed
patronage
anonymous
ancient v. modern
looking for innovation?
#selfie
stop polishing your technology... deaccession it
Chaotic. Success depends on individual heroics
an app
a project
responsive design
technology
Current Experiences
Visitor Actions
Potential Experiences
Accountability, Communication
Collaboration / Teamwork
Problem Solving, Leadership
Adaptability / Flexibility
opportunistic
not
digital strategy:
a professional development framework
for your institution
needs space
Just-in-time Economy
“It sounds whiny, but I want people to know that I’m there right then. If I post a video at 9 a.m. the next day, no one really cares about it.”
Ms. Eriksson.
hire in own image
filters out risk takers
shared
remixed
distributed
collaborative
conversational
process v. product
Improvement is methodical & pro-active
‘The future is medieval’
“Plans are nothing; planning is everything.”
joshuaspodek.com
2015
Culture of measurement & improvement
3-d printing
disneyfication of real life
BUILD
Capabilities
"consensus eats innovation for breakfast"
entrepreneurial
risk
I'm your user... I'm supposed to be the protagonist... I'm on a hero's journey.
a pattern in a stream of decisions
Active management promotes success
chasing technology is a fool's errand
Performance & success is measured
Social Media
Website
Youtube
Curatorial & Education
Rights & Reproductions
Museum store & newsletter
Museum
"culture eats strategy for breakfast"
seeding:
tech -> non tech environment
The "Phone Stare"
www.pgavdestinations.com
Royal Ontario Museum
a philosophy
a strategy
a way of engaging
a way of communicating
@JasperVisser @SumoJim
The tool user, .... need not, and indeed should not, know anything about the tool.
Sacha Goldberger, recreoviral.com
innovative
large, annual, individual course-corrections
nimble
endorsements
Before
During
After
"get your content ready to go anywhere, because its going to go everywhere"
(
)
textual
linear
permanent
authored
one-way
one-to-many
products
Website
Wikipedia
Visit-Enhanced
Collections Enhanced
Surfing
signage & wall labels
Reading
Wayfinding app
"Smartphoning"
seeding:
"innovation manager" for every dept
Mike Tyson
"Everyone has a plan...
Seeding, Piloting, Sharing, Connecting
Improving, Accelerating, Iterating
Innovating, Mentoring, Persuading
Motivating, Measuring, Learning
Collaborating, Risk-taking
Jacques de Molay sentenced to the stake in 1314, from the Chronicle of France or of St Denis
not
...until they get punched in the face"
digital strategy: a self-sustaining framework to align staff and institutional decision-making with cultural & societal trends
relevant
digital literacy
Gutenberg Parenthesis
uncertainty
nhoneysett@bpoc.org
@nhoneysett
American
Alliance of
Museums
www.RecoveringTechnologist.com
3-year tech cycle?
3-year tech strategy?
Collection = 50k (bikes)
200k visitors / day
100 forums posts / day
70k Members
5k "pro members" / year (@ $20)
12 crazy bike people volunteers
Sacha Goldberger, recreoviral.com
“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.”
Malcolm Gladwell, The Tipping Point
theelementaleye.files.wordpress.com/2013/04/five-silos.jpg
...your strategic weapon in the war on engagement
small, frequent, team-driven improvements
"When everything is connected ... everything matters"
new ways of
learning
cultural change
Eg:
collection content philosophy