Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

#digitalliteracy

#digitalliteracy

the institutional level:

#digitalliteracy

the individual level:

the ability to articulate the value of, & appropriate use of, "digital" to sustain your organisation's relevance

#MWA2015

#digitalliteracy

innovation

spread the digital love

tech knowledge landscape

training

COO/CFO: "What if we train staff and they leave?"

innovate your innovation

create your creativity

Peter Drucker

IT solutions

used to require

IT experts

not about a shiny gadget...

CEO: "What happens if we don't and they stay?"

doesn't have to be about cutting edge...

now its a commodity or pay-to-play service

not even bleeding edge...

doing something new or different - CHANGE

comprehensive tool use across the museum

Cannot overestimate the required

amount & level of training

“…the practice of, and belief in, magical skills and abilities that are exercised individually, by designated groups, or by persons with

the necessary esoteric secret knowledge”

-- WIKIPEDIA

#digitalliteracy

decision authority vs decision volume

#digitalliteracy

too much innovation?

vote old tech off the island

nimble = efficient decision

making

we need an app!

make decisions at the coalface

can't sustain doing new stuff

without eliminating old stuff

(promote individual & critical thinking)

#digitalliteracy

content as asset

digital leadership

content economy:

opportunistic

ownership, consumption, transaction

...the future of content ownership is access

social Media VIdeo Tour App Image Licensing label Collection Info blog post Research

content defined by its destination

The Whitney Museum

Director of Digital Media

Brooklyn Museum

Vice Director of Digital Engagement and Technology

LACMA

Vice President of Technology, Web, and Digital Media

SFMOMA

Chief Content Officer

disconnect content creation from delivery

the wave

Nelson Atkins Museum of Art

Chief Information Officer

Metropolitan Museum of Art

Chief Digital Officer (new position)

Corning Museum of Glass

Chief Digital Officer (new position)

The Museum of Modern Art

Director of Digital Content & Strategy

Museum of Contemporary Art Chicago

Director of Convergent Programming

Australian Center for the Moving Image

Chief Experience Officer (new position)

...consumption (e.g. Print vs. Digital)

is a consumer choice

Baltimore Museum of Art

Deputy Director of Digital Experience

Freer | Sackler

Chief Digital Officer

Dallas Museum of Art

Director of Technology and Digital Media

Walker Arts Center

Director of Tech & New Media Initiatives

Tate

Head of Digital Transformation

Indianapolis Museum of Art (IMA)

Curator of Audience Experiences & Performance (new position)

value of an asset

opportunity

...content is a commodity to be transacted (but it literally has to be remarkable)

missed opportunity

one person doesn't solve your digital strategy... even if they are a wizard

#digitalliteracy

suffering from content silos?

#digitalliteracy

content authority

"Rather than merely tolerate change, we are all called now to rise to it" -- Seth Godin

... is redefined:

access, ubiquity, functionality

mindsets

dive

questioning assumptions

sharing a vision

trusting & acting on facts

taking responsible risks

owning failures

argumentum ad populum

swim

We have learned to accept that we find many different answers, we abstract the most likely version, disregarding the ones which do not seem credible"

content as layers not silos

skim

http://bit.ly/witchcraft-MWA2015

#digitalstrategy

#digitalxformation

#digitalstrategy

if its not technology...

With the proliferation of the Internet and pervasive technologies, the traditional view of museum professionals has expanded to encompass the understanding of a variety of digital tools...

Professional development around how emerging technologies can be leveraged to further museums’ interpretative goals and enhance their visitor experiences is needed at all levels...

Digital literacy needs to be achieved across the board, especially

in the context of museum leadership.

#digitalxformation

no one knows what the end game is

2013

"Everyone thinks of changing the world, but no one thinks of changing himself."

there is no end game

fill in the blank...

2010

We are in a period of transition

electricity

technologists skate to where the puck is, strategists skate

to where the puck

is going to be.

2007

transform into a state of evolution

That terminator is out there.

Listen, and understand.

content outlines devices

Leo Tolstoy

It can't be bargained with. It can't be reasoned with.

As electricity became a utility, a shared resource essential to business operations but inconsequential to competitive differentiation, it no longer required a separate staff to watch over it. It became a routine and largely invisible element of operations, marketing, product development, purchasing, and other traditional functions.

Nicholas Carr, writer

how do you compete in a

constantly changing world ?

embrace change as a constant

cultural & social trends

It doesn't feel pity, or remorse, or fear, and it absolutely will not stop, ever,

let's try & figure out where the puck, #digitalstrategy is going...

until you are dead.

Kyle Reese. Terminator.

Chief Electricity Officers disappeared,

their work complete.

reduce the friction between outside & inside

#digitalstrategy

La Placa Cohen, Culture Track

hero

#digitalxformation

#digitalxformation

user as protagonist

people are the problem

T.V.

Cleveland Museum of Art

GalleryOne

participatory

people

Raise digital literacy

museum director

Capability Maturity

Model

(blame television)

process

curated

packaged

Change culture around process

...actually bosses are the problem

crowd-sourced / crowd-curated / participatory

measurement

Set goals & expectations

simplify the discussion

technology

Support with tools

#digitalstrategy

self -organising, -learning, -building

#digitalxformation

a personal experience

#digitalxformation

internet of things

#digitalxformation

vision matrix

job interviews

simplify the discussion

Engagement

pipelines not silos

where are you, where do you want to be?

Strategy:

it "used to be" that software was your sidekick, now hardware is too.

sidekicks can make the experience different every time

planning & process...

conservative confident bold visionary revolutionary

Reduce your risk of not taking risks

Consequence:

can you handle it?

Dwight D. Eisenhower

if everything was different every time...

...every visit would be a personalised experience

uncomfortable

comfortable

painful

make it stop

seering

Membership

Merchandise

Exhibition

Volunteer

Docent

Donor

Ambassador

Blogger

Of course its "risky".

Otherwise it would be "sure-thingy".

Cost:

how can you afford it?

Attend Lecture

Take tour

Twitter replies

FB comments

Visit Museum

Visit Website

Retweets

re-finance

affordable

arm & a leg

creative accounting

off-shore account

Twitter followers

Facebook reach

YouTube views

understand the difference

proceed with risk not uncertainty

open dialogue

open content

open access

controlled

protected

megandjohns.blogspot.com

#digitalstrategy

gamification

physical AND virtual

#digitalxformation

connect & engage

compulsion loops

touchpoint assessment

#digitalstrategy is all about technology

start with mission

#digitalstrategy

Tweetable Mission statement?

#digitalstrategy requires truth & honesty

big finish

Forget Mission?

should be grounded in the potential of a physical visit

forces hard questions: what to digitise?

gaming: success through failure

gamers: programmed to fail

Mission statement as question?

From Like, Link, Share. Wyncote Foundation

Social Obligation &

Business Obligation

(trends not tech)

There are known knowns: objects we have digitized.

Boards represent the public

(process not projects)

There are known unknowns: objects we haven’t digitized.

There are also unknown unknowns: objects we don’t know we have.

There is also a fourth kind, unknown knowns:

embed knowledge & literacy

objects which we

intentionally refuse to acknowledge are worth digitizing.

#digitalstrategy

#digitalxformation

nobody reads anymore!

museum visitor

"the digital age, rather than solely a leap into the future, also marks a return to practices and ways of thinking that were central to human societies before Gutenberg’s 15th C invention changed human literacy and the world"

Necromancy, Spells & Incantations & Magic

Audience Engagement: Moving from passive to active

digital is deferred maintenance on aligning with audience expectations...

Predictable errors!

Innovation is questioning your underlying assumptions

Audiences are interface dependent: better interface = more audience

Gamification is about failure. Gamers fail many times before succeeding - its the key to education.

Digital Strategy: Control chaos!

http://www.ted.com/talks/manuel_lima_a_visual_history_of_human_knowledge#t-747094 - tree structure to connected

Technology is now a focal point of budgetary considerations, and museum leaders need to consider long-term plans that expand infrastructure and digital tools to meet visitors where they are.

tech art support

staff ................ mission

institution ..... audience

skills .................. assets

staff ................. peers

traditional strengths

contemporary tools

“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”

Eric Hoffer

innovation should be an improvement

Cathy Bell

the effect of Google Apps

Rob Gethen-Smith, CIO, Southbank Centre, London

60% increase in ability to collaborate

300% increase in ability to work flexibly

80% increase in ability to find information

recouped approximately 70 hours per day across org (9 extra people)

@MaxAndersonUSA

5,000 years

oral

scribal

shared

remixed

patronage

anonymous

ancient v. modern

looking for innovation?

#selfie

stop polishing your technology... deaccession it

Chaotic. Success depends on individual heroics

Digital Strategy, Digital Literacy & Transformation

Necromancy, Spells & Incantations & Magic

Mobile isn't:

an app

a project

responsive design

remaining relevant

(in a constantly changing world)

technology

Current Experiences

Visitor Actions

Potential Experiences

Accountability, Communication

Collaboration / Teamwork

Problem Solving, Leadership

Adaptability / Flexibility

opportunistic

not

v

resonance

number of uses

digital strategy:

a professional development framework

for your institution

needs space

Just-in-time Economy

“It sounds whiny, but I want people to know that I’m there right then. If I post a video at 9 a.m. the next day, no one really cares about it.”

Ms. Eriksson.

hire in own image

filters out risk takers

Museum focussed

50 years

shared

remixed

distributed

collaborative

conversational

process v. product

Improvement is methodical & pro-active

‘The future is medieval’

Dean Starkman

“Plans are nothing; planning is everything.”

joshuaspodek.com

2015

Culture of measurement & improvement

3-d printing

disneyfication of real life

BUILD

Capabilities

"consensus eats innovation for breakfast"

entrepreneurial

sidekick

risk

I'm your user... I'm supposed to be the protagonist... I'm on a hero's journey.

Kathy Sierra

a pattern in a stream of decisions

Active management promotes success

chasing technology is a fool's errand

Performance & success is measured

Social Media

Website

Youtube

Curatorial & Education

Rights & Reproductions

Museum store & newsletter

Museum

"culture eats strategy for breakfast"

Peter Drucker

Community focussed

seeding:

tech -> non tech environment

The "Phone Stare"

www.pgavdestinations.com

Royal Ontario Museum

Mobile is:

a philosophy

a strategy

a way of engaging

a way of communicating

@JasperVisser @SumoJim

The tool user, .... need not, and indeed should not, know anything about the tool.

Sacha Goldberger, recreoviral.com

innovative

large, annual, individual course-corrections

nimble

endorsements

Before

During

After

"get your content ready to go anywhere, because its going to go everywhere"

@BRAD_FROST

500 years

(

)

textual

linear

permanent

authored

one-way

one-to-many

products

Website

Wikipedia

Visit-Enhanced

Collections Enhanced

Surfing

signage & wall labels

Reading

Wayfinding app

"Smartphoning"

Instagram

Facebook

seeding:

"innovation manager" for every dept

Mike Tyson

"Everyone has a plan...

Seeding, Piloting, Sharing, Connecting

Improving, Accelerating, Iterating

Innovating, Mentoring, Persuading

Motivating, Measuring, Learning

Collaborating, Risk-taking

Jacques de Molay sentenced to the stake in 1314, from the Chronicle of France or of St Denis

Tool Makers Tool Users

not

v

...until they get punched in the face"

audience influence

digital strategy: a self-sustaining framework to align staff and institutional decision-making with cultural & societal trends

relevant

digital literacy

Gutenberg Parenthesis

Thomas Pettitt

Lars Ole Sauerberg

uncertainty

vs

CEO

Nik Honeysett

nhoneysett@bpoc.org

Board Member

@nhoneysett

American

Alliance of

Museums

www.RecoveringTechnologist.com

3-year tech cycle?

3-year tech strategy?

Collection = 50k (bikes)

200k visitors / day

100 forums posts / day

70k Members

5k "pro members" / year (@ $20)

12 crazy bike people volunteers

Sacha Goldberger, recreoviral.com

Piotr Czerski

We, the Web Kids

www.pastebin.com/0xXV8k7k

“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.”

Malcolm Gladwell, The Tipping Point

theelementaleye.files.wordpress.com/2013/04/five-silos.jpg

...your strategic weapon in the war on engagement

mobile

small, frequent, team-driven improvements

"When everything is connected ... everything matters"

Bruce Mau

new ways of

learning

cultural change

Eg:

collection content philosophy

Learn more about creating dynamic, engaging presentations with Prezi