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The Facebook Way

National Small Enrollment Conference Presentation
by

Kristen Placek

on 12 June 2014

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Transcript of The Facebook Way

The Facebook Way
Kristen Placek
Social Media Importance
Facebook Facts
Implementation
Success Stories
Thanks for asking. Why facebook?
What's on your mind?
"94 percent of students want to communicate
with college representatives during the enrollment process, with 62 percent saying they wanted to communicate before and after applying" (Noel Levitz).
"Rapid advances in cell phone technology
have given users the ability to browse the
Internet from nearly anywhere" (Noel Levitz).
Watch videos 64%
Access social media assets 62%
Complete application form 44%
Schedule a visit 65%
Instant message admissions reps 53%
"74 percent of students think that schools
should have a presence on social media sites
and that one-third of prospective students
had searched for schools on social media sites"
(Noel Levitz).
name
email
name then add HS
name then add location
parent by name then view friends and search for son/daughter
parent by email then view friends and search for son/daughter
previously accepted student from the same school and view their friends
Active Involvement
Two-way Dialogue
Eye Catching
True Community
"The Online Expectations of Prospective College Students and Their Parents."
Noellevitz.com. Noel Levitz, 2012. Web. 7 June 2012.
"The Online Expectations of Prospective College Students and Their Parents."
Noellevitz.com. Noel Levitz, 2012. Web. 7 June 2012.
"The Online Expectations of Prospective College Students and Their Parents."
Noellevitz.com. Noel Levitz, 2012. Web. 7 June 2012.
"The Online Expectations of Prospective College Students and Their Parents."
Noellevitz.com. Noel Levitz, 2012. Web. 7 June 2012.
Share current students photos
Tag newly accepted students in posts/status updates
Chat online
Share photos/videos on prospective students walls or on your profile
Connect students to institution class page
Create a group to easily manage your deposited students
Aid in conversation
connect with current students
"Facebook has been such a great way for us to communicate! You are always so quick to respond- it makes the admissions process so much easier during such a busy/exciting time of my life!"
-Natalie, FSC Class of 2016
Questions?
The Facebook Way
By: Kristen Placek
facebook.com/kplacekfsc
http://nscec.com/session-evals
Tasks for students browsing via mobile device
see photos
quick responses
TWG plus
Find me on Facebook!
www.facebook.com/kplacekfsc
or
kplacek@flsouthern.edu
Full transcript