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Social Media

Group Assessment 2A com10003 By Shae Ballinger, Karen Khan, Bruce Swan and William Colvin.
by

Shae Ballinger

on 23 May 2015

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Transcript of Social Media

Social Media
Key Features
Popularity
Advantages /Disadvantages
Facebook - Snapchat -Instagram - Pinterest - Twitter
Safety Concerns
Abbott, W. Donaghey, J. Hare, J. Hopkins, P. (2013) "An Instagram is worth a thousand words: an industry panel
and audience Q&A", Library Hi Tech News, Vol. 30 Iss: 7, pp.1 - 6. retrieved May 10, 2015 from http://dx.doi.org/10.1108/LHTN-08-2013-0047.

Churcher, K. M., Downs, E., & Tewksbury, D. (2014). “Friending” Vygotsky: A Social Constructivist Pedagogy of
Knowledge Building Through Classroom Social Media Use. The Journal of Effective Teaching, 33.

Gayle, D. (2013). Daily mail: Facebook is the worst social network for bullying with 19-year-old BOYS the most
common victims. retrieved from http://www.dailymail.co.uk/sciencetech/article-2294023/Facebook-worst-social-network-bullying-New-survey-shows-youngsters-targeted-online-else.html.

Ma, Z., Sun, A., & Cong, G. (2013). On predicting the popularity of newly emerging hashtags in Twitter. Journal Of
The American Society For Information Science & Technology, 64(7), 1399-1410. doi:10.1002/asi.22844

Madrigal, A. C. (2013). What is snapchat: A primer on the photosharing service that Facebook reportedly offered to
buy for $3 billion. Retrieved on May 11, 2015 from http://www.theatlantic.com/technology/archive/2013/11/what-is-snapchat/281551/.

Metger, M. (2007). Journal of the American society for information science & technology. Table 2. DOI 10.1002.
Retrieved May 1st, 2015.

Metzger, M. J. (2007). Making sense of credibility on the Web: Models for evaluating online information and
recommendations for future research. Journal Of The American Society For Information Science & Technology, 58(13), 2078-2091. doi:10.1002/asi.20672

Michael Zarro and Catherine Hall. 2012. Pinterest: social collecting for #linking #using #sharing. In Proceedings of
the 12th ACM/IEEE-CS joint conference on Digital Libraries (JCDL '12). ACM, New York, NY, USA, 417-418. DOI=10.1145/2232817.2232919 http://doi.acm.org.ezproxy.lib.swin.edu.au/10.1145/2232817.2232919

O’Donohue, R. (2012). The Pros and Cons of Instagram. Retrieved May 8, 2015 from http://www.scandigital.com/
blog/digital-photography/the-pros-and-cons-of-instagram/.


O'Keeffe, G. S., & Clarke-Pearson, K. (2011). The impact of social media on children, adolescents, and families.
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Romeri, M. (2013). Social media today: The soaring popularity of pinterest.
[photograph]. Retrieved April 24, 2015, from http://www.swinburne.edu.au/lib/studyhelp/apa-quick-guide.pdf.

Turban, E., Bolloju, N., & Liang, T. P. (2011). Enterprise social networking: opportunities, adoption, and risk
mitigation. Journal of Organizational Computing and Electronic Commerce, 21(3), 202-220.

Advantages and disadvantages. [photograph]. Retrieved April 25, 2015, from http://thebioducks.weebly.com/
advantages-and-disadvantages.html.

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vrevzine.wordpress.com/2012/10/17/ethical-issues-in-social-media/.

CNN Money; Snapchat has a bright (and long) future. Retrieved May 3rd. 2015. from http://
money.cnn.com/2013/10/25/technology/social/snapchat/index.html?iid=

CNN Money; Snapchat's 'disappearing' videos don't actually vanish. Retrieved May 3rd from http://
money.cnn.com/2012/12/28/technology/security/snapchat-security-flaw/index.html?iid=EL

Cybersmart. (2015). Parents: twitter. Retrieved May 11, 2015 from http://www.cybersmart.gov.au/Parents/About
%20the%20technology/Twitter.aspx.

Facebook next myspace, Retrieved May 7, 2015, from http://wwwdailyillini.com/article/2014/03facebook-is-
doomed-to-become-the-next-myspace

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www.grosocial.com/blog/pros-and-cons-of-twitter/.

Hub pages. (2015). The advantages and disadvantages of using facebook. Retrieved from http://
tnvrstar.hubpages.com/hub/The-advantages-and-disadvantages-of-using-Facebook.

Instagram home page, Retrieved May 3,2015 from https://instagram.com/home.

Pros and Cons Tyrrell Marketing,Retrieved May 7, 2015, from http://tyrrellmarketing.co.uk/pros-and-cons-of-
pinterest/

Snapchat now 3rd most popular Social network,retrieved May 4,2015 from http://mwpartners.com/snapchat-is-
now-the-third-most-popular-social-network-among-millennials

Statement of Rights and Responsibilities. (2015) Retrieved May 2nd, 2015, from https://www.facebook.com/legal/
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Vrevzine. (2012). Ethical issues in social media. Retrieved from https://vrevzine.wordpress.com/2012/10/17/ethical-
issues-in-social-media/.

Shae Ballinger.
Thank-You for your time!
Reference:
Romeri, M. (2013). <http://www.swinburne.edu.au/lib/studyhelp/apa-quick-guide.pdf>


<http://thebioducks.weebly.com/advantages-and-disadvantages.html>
Social media has become a big part of today’s society, Facebook is currently number one among social networking sites when it comes to its total
number of users. However for the first time, signs of Facebooks popularity starting to dwindle shows as more and more people spend time using alternative

social media sites such as twitter, Instagram, etc. (dailyillini.com). The fact that Intsagram has been downloaded 3908+ times indicates its popularity.
According to Abbott, Donaghey, Hare and Hopkins (2013) “An Instagram is worth a thousand words…” While according to the twitter blog post on March 21,

2012; "more than 340 million tweets were posted daily by 140 million active twitter users." It has been found that Pinterest has risen in popularity quickly.
Over a couple of months, studies show percentage rises of hundreds and even thousands, studies also showed women are the dominating users.
Introduction
The resources used to provide this informational presentation where all of reliable and creditable
sources. These sources were cross-referenced with Metzger’s (2007) “five criteria.” Using this
framework, we ensured our information came from sites that were updated regularly, provided

external links, comments, a number of "hits" and/or were of a creditable author, professional or
professional organisation.

Conclusion
Established in 2004, Facebook was tailored for people to use and associate with, to share, to be involved, to pioneer and to communicate about the world they live in (https://www.facebook.com/facebook/info). While Pinterest integrates public accumulation, of an assortment of digital objects, for eg:
photographs, that are made available, on the internet, for the people, to share and recreate. These series are saved in personal compilations called "pinboards", which have both distinctive and collective aspects (Zarro, M. Hall, C. 2012). Instagram is a fast, creative and fun way to share your life with family

and friends. You take a picture or record a video, then have the choice to use different filters to change the look and mood. You can even share your photos to other social media sites (https://instagram.com/home).
• From a business perspective advantages of Pinterest are, beneficial for visual businesses such as interior designers, fashion companies and lifestyle magazine to promote their products and inspirations (Tyrrell marketing, 2012).
• Pinterest is both attractive to look at and easy to use (Tyrrell marketing, 2012)
.
• Instagram is fun, fast and easy to use photo editing and sharing site (O’Donohue, R. 2012).
• Needing only your mobile makes it very convenient (O’Donohue, R. 2012).
• “Snapchat has a bright (and long) future” (CNN Money (New York) 2013). Although only two years old, it’s reach and level of engagement with consumers, is higher than any other services at similar stages. (CNN Money (New York) 2013).
• Twitter posts your “tweets” to all your followers, rather then only some people as Facebooks algorithm do. (GroSocial, 2015)
• Facebook is free and is also one of the best mediums for communication. “You can send messages, start a video call, and upload photos and videos without charge.” (Hasan, M. 2015)
• The bigger Pinterest grows, the more issues the site faces with copyrighted images (Tyrrell marketing, 2012).
• Instagram is seen as devaluing to the art of photography (O’Donohue, R. 2012).
• Instagram claims all rights to use photos as the company wishes, with no consent or compensation (O’Donohue, R. 2012).
• News reports show Snapchat’s ‘disappearing’ videos don’t actually vanish, this imposes a breach on security and privacy (CNN Money, 2012).
• Twitter will limit you to express your thought in 140 characters. This can be a challenge for some people. (GroSocial, 2015)
• A 2013 study (Gayle, D. 2013) showed that Facebook was home to 87% of all reported cyber bullying cases.
Information such as your phone number, date of birth, email and name, is compulsory to join Facebook. However, when creating your account you are agreeing Facebook takes no responsibility for bugs or “hacking's” of your account and/or personal information therefore,

there is a risk that someone could steal/use your personal information, pictures, etc. (Statement of Rights and Responsibilities, 2015). Like Facebook, the Twitter terms and conditions withdraw their responsibility for misuse of personal information (Twitter privacy

policy, 2015). Another concern for most social media sites is cyber bullying, such as the issues pointed out on the Cybersmart website (Cybersmart, 2015). Similar to Facebook and Twitter Snapchat requires a phone number, an email and a date of birth to register an
account. In order to send snaps to other users the application needs access to the user’s phone including, contact information, GPS locations and photo galleries. Snapchat Privacy policy states that the purpose of the information gathered is to “Provide you with an amazing

set of Services that we relentlessly improve” but is also passed onto third party advertising sources and collated for market research purposes (Privacy Policy, 2015).
“Using Social media web sites is among the most important activity of today’s children and adolescents”. (O’Keeffe and Clark- Pearson, 2011) Suroweicki (2005)
asserts, “Social

media are web based platforms, that facilitate collaboration, interaction, and exchange of user-generated content (Churcher, Downs & Tewsbury, 2014,
p.34). This ‘Prezi’ has been created give insight into the various social media sites and help understand its use by detailing the popularity, key features, advantages,
disadvantages and safety concerns. We hope you find our presentation useful and informational.
Social media is a strong and powerful influence in today's society. it is used in a variety of way but
mostly is a tool for communication and information sharing. As documented in the presentation, while

there are many benefits, there are also many disadvantages and risk involved in using these

social media sites. although the features and advantages out way the negatives as social media

continues to grow in popularity.

Karen Khan.
Bruce Swan.
William Colvin.
While one of Snapchat’s key features is also photos, Snapchat is more like "texting," but by

sending pictures which instantly disappear. You can add text, emoji's and/or draw on the picture or video before sending it. You can also choose how long you want the recipient/s to be allowed to view the picture (Madrigal, A. C. 2013). Then you have Twitter, a tweet is Twitters main feature it is an
expression of a moment or idea, it can contain text, photos and/or videos. Millions of tweets are shared in real time, every day. Another key feature is “hashtags” used to assign a topic to a tweet, for example, tweets that contain #puppy will be related to puppies (www.twitter.com).
<http://www.socialmediaexaminer.com/18-social-media-marketing-tips/>
<http://www.cdkglobaldigitalmarketing.com/blog/dealership-social-media/social-media-means-dealership/>
However Instagram accounts only require a username, password and email account for registration
. Additional information can then be added by users keeping in mind the Instagram privacy policy (Privacy Policy, 2015) states Instagram may share your details with their, affiliates, service providers and third party advertising providers. They also reserve the right to

take your information and
use it in a way that is no longer associated with you. Pinterest allows user to provide as much or as little private information as possible, however, it has the ability to link with other social media websites such as Facebook and Twitter and is then able to gather information vicariously. User information provided to Pinterest can then be shared amongst third party companies or individuals working on behalf on Pinterest or Online Advertising agencies. Personal information is also used to source and recommend pins for users.
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