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Gathering and Utiizing Stakeholder Input

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Brandi Lira

on 19 August 2013

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Transcript of Gathering and Utiizing Stakeholder Input

Presented By:
Jorge Arredondo, Paula Fendley, Brandi Lira, and Magdalena Strickland

Gathering Stakeholder Input
Competency 003
Survey Strategies
The superintendent knows how to communicate and collaborate with families and community members, respond to divers community interests and needs, and mobilize community resources to ensure educational success for all students.
Principal of Ebbert L. Furr High School
Assistant Superintendent in HISD
52 years in Education
33 years in Administration
Distinguished Alumni Award, 2012
Houston Press' Best HS Principal, 2012
HEB's Best High School in Texas, 2011
Why survey?
Asking and answering questions that matter about initiatives, policies or programs.
Feedback provides information that can be used to make better decisions, develop greater appreciation and understanding, and gain insight for action.
Must be relevant and useful
Input is essential to establishing focus and direction of the topic in question
Dr. Bertie Simmons
Overlapping Spheres of Influence
Phone Interviews
Written Questionnaires
Other Types of Surveys
Pros = Explain questions and clarify any misunderstandings
Cons = Costly in terms of time and money
Pros = Cheaper and quicker
Cons = Could be seen as an invasion of personal time
Pros = Cheapest way to reach people
Cons = Response rate may be low
Open-Ended: essay or short answer
Close-Ended: multiple choice or yes/no
Partial Open-Ended: multiple choice w/ "other" option
Pros = More precise measure, fast and easy to complete
Cons = Requires moderate knowledge of topic to create questions
Pros = Allows respondents to indicate importance of choices, enables automated data entry
Cons = More difficult to answer, limits number of response option, may omit a respondent's preferred answer
E. implement effective strategies for systematically communicating with and gathering input from stakeholders in the district.
G. develop and use formal and informal techniques to gain an accurate view of the perceptions of district staff, families, and community members.
Group Activity
Question 1
Question 2
Question 3
Question 4
Step 1: Take 5 minutes to read the article at your table.
Step 2: Take 8 minutes to read and discuss the questions. Remember: You should respond from the perspective of the stakeholder assigned to your group.
Step 3: Record your group's responses on the specified chart paper and be ready to report out to the class.
(Presentation no longer than 2 minutes)
What are one or two key points you learned from the article?
Why are the perceptions of this group important?
What communication tools would be important for this group?
What type of survey would be appropriate for this group?
Group Member
#1 - Scribe
#2 - Presenter
#3 - Time Keeper
#4 - Illustrator
#5 - Manager
Communication Tools
Importance Communication Skills

Build relationships of trust with stakeholders
Ensure transparency
Attract targeted clientele (students and parents)
Sustain and increase enrollment
Robert Wood Johnson Foundation (2009). A Practical Guide for Engaging Stakeholder in Developing Evaluation Questions. Available: http://www.rwjf.org/pr/product.jsp?id=49951
Stock, Mark J. 2009. "Superintendent Blogging." School Administrator 66, no. 7:10-16. Eric, EBSCOhost (accessed March 13, 2013).
Survey Question Types [Online]. (2007). Instructional Assessment Resources (IAR). The University of Texas at Austin. Available: http://www.utexas.edu/academic/ctl/assessment/iar/teaching/plan/method/survey/surveytablequestiontypes.pdf
Types of Surveys [Online]. (2003). Available: http://www.sta.wmich.edu/s216/book/node29.html
Williams, R., & Education Partnerships, I. (2012). Social Media for School Communication. Research into Practice. Education Partnerships, Inc.
Full transcript