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Social Media Presentation

Group Presentation for COMP1435
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shoaib sameeulla

on 19 January 2013

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Transcript of Social Media Presentation

Group D
Sean Barry
Shoaib Sameeulla
Amelia Nwajei
Sridhar Sabavart
Supriya Hegde Social Media
Broadly speaking environmental groups share the common beliefs and interests in a physical environment or environments.  

Environmental activist groups are diverse with respect to the class, community or population. Greenpeace, large and multinational and focuses on diverse classes of environmental issues. The issues can be on-going or transitory that environmental groups focus on. Alternatively they could be thought of as modern environmental issues as opposed to environmental issue of the industrial revolution.
 
Within environmental cultural groups predominating attitudes and behaviors do characterize the functioning of the group or organization. Attitudes tend to support save the environment for present and future use. Common behaviors of environmental groups include lobbying, protesting, marketing, fundraising and increasing public awareness of their view points. Usually these group have objectives. These objective can change over time. Environmental Groups culture Definition Greenpeace Face-to-face participation is number one mode of communication for Occupy Wall Street but they have embraced Facebook and Twitter for enhancement.

The use of banners in the streets for rallies augment the need for posts and pictures on Facebook of any particular event.

Their peaceful ‘occupation’ is covered by social media for a wider range of the community to see. In what ways can people’s values and trust affect the way the systems are used? Social media compromises the group’s ‘visibility’ culture. It makes them invisible as they cannot be seen, only heard on social media sites.
More awareness is created by the use of social media. There are only so many people that would see them in the street. Social media makes them viral.
Facebook and Twitter enhance their principles of solidarity hence social, political and economic injustice.
Social media exposes Occupy Wall Street to reproach and cyber attack. May be positive if they can handle and contain the situation. How do systems change the culture of the environment in which they are placed? They set up tents, food and people in temporary camps thereby having a ‘visibility’ culture. Facebook is used to reach communities and Twitter to inform group members of rallies and give life feed of activities on site.
Direct and participatory actions using banners. ‘Twitting’ goes on during these actions. Facebook is used to post pictures of these events and comments.
Financial injustice on taxpayers has forced members to blog about it. How does culture impact upon the way systems are used? CATWOE Analysis The CATWOE system formulated by Peter Checkland is used to determine where the control of systems, data and processing lie in the Occupy Wall Street environment.
Our understanding of what Occupy Wall Street stands for is solidarity, justice for financial oppression, occupying space to transmit information. CATWOE Analysis (P or What?)- To tackle corruption and injustice in the economy

(Q or How?)- rallies
Constantly updating and upgrading website
Using podcast streamed through their website.
Facebook and Twitter proven to be powerful information tools

(R or Why?)- To emphasise the right to 'occupy space' for the purpose of rallying for financial justice
Principles of solidarity face off with Economic and political elites. Root Definition
Social injustice
Corruption
Corrosive power of major banks and large corporations
The role of Wall Street in economic collapse Occupy Wall Street Basic Underlying Assumptions Ideals , goals & aspirations :

The goals of Occupy Wall Street Protesters are that they want more and better jobs, more balanced distribution of income and a reduction in the influence of corporations on politics. The protest in the Occupy Wall Street movement broadly described as ‘anti-capitalist’.

Our vision:

The underlying goal of an Occupy Wall Street is to take forward the movement to protest corruption on Wall Street. Occupy Wall Street Espoused Beliefs & Values Present:
The activists of Occupy Wall Street initially created a small group to hold meetings, worked out issues and the movement’s direction and now it has eventually developed into a large Internet group and have created a video encouraging its supporters to take part in the protests. This shows how they utilise and believe in social media to take their movement in the right direction.
This affects the Organization and culture and they believe that ‘peace occupation’ is the right way to achieve their goal. Occupy Wall Street Espoused Beliefs & Values Occupy Wall Street Espoused Beliefs & Values Occupy Wall Street using social media ‘Twitter’ Occupy Wall Street Espoused Beliefs & Values History:

The first protest of Occupy Wall Street was held at Zuccotti park in the New York city on 17 September, 2011.

The protest was initiated by ‘kalle Lasn’ and ‘Micah White’ of Adbuster’s ( a Canadian anti-consumerist Organization) to protest corporate influence that corrupts political parties, elections and institutions of government. Occupy Wall Street Espoused Beliefs & Values Observed Behavior
Work for equality.
Active protests and campaigns
Non-violent protest
Direct action
General strikes Occupy Wall Street Espoused Beliefs & Values Occupy Wall Street Artefacts Visible and feelable organizational structure and process :

Hand signals are used to indicate the need to speak, clarify points, agree, disagree, etc. (shown on the next slide in detail)
Camp signifies temporary ‘occupation’ of spaces for rallies and protests.
Clever and often humorous use of Visual Mediums www.occupy.com
Work in groups (the bigger the crowd, the better because of visible culture) Occupy Wall Street Artefacts
Occupy Wall Street Artefacts
Occupy Wall Street Espoused Beliefs & Values
Occupy Wall Street Basic Underlying Assumptions Levels of Culture Occupy Wall Street
Case Study Social Media Effect between Democrats and Republicans The party leadership trust that social media removes the need to trust a “Gatekeeper”. The view the party can project through social media is direct i.e not edited.
The party leadership trusting the social media technologies now and into the future? It is in widespread use already.
Voters trusting or engaging with politicians may just be a novelty? Later? In what ways can people’s values and trust affect the way the systems are used? Social media mean new tools required that monitor online voter sentiment. User will need to monitor this. Data mining tools?
The political and hierarchical aspects of the party’s culture will affect who releases what information when via media and social media. For example unauthorised use of wikileaks. Acceptable within?? Probably not Transparency and workflow permissions How does the introduction of technology affect the people involved and the way they work and live their lives? The democrats are a main stream political party and relatively conservative. Social media is used to project a wholesome, patriotic and conservative image that appeals to the majority of US voting public. For instance the parties YouTube clips and Facebook pages emphasize this. Use of red white blue and stars and stripes.
The democratic party pride themselves on being a progressive party. It has therefore made a top down push to beat their rivals (Republicans) with respect to use of Social Media. They were far more advanced in the use of social media as a “weapon” during 2008 election at both an individual member and party level. This in turn effects the hard aspects of the information system’s use.
promote their point of view on political issue.
fund raise
recruit members How does culture impact upon the way systems are used? CATWOE Analysis The CATWOE system formulated by Peter Checkland is used to determine the world view of the democratic party, the transformations that take place and the actors involved.
Our understanding of what Democratic Party stands for is equality, justice to every citizen of the country and betterment of people. CATWOE Analysis Checkland’s PQR Analysis
(P or What)- To get the party candidate elected
(Q or How)- by managing media profile, fund raising and mobilizing the party members
(R or Why)- in order to serve the people of the country in all sectors and welfare and betterment of the country. Root Definition Democrat Party Espoused Beliefs and Values Rationalizations:

Each and every citizen of the country can make a difference

They work towards the betterment of the country and welfare of all humans belonging to that country in which they are actively participating as politicians.

Eradicate the sufferings of people and help them towards better living. Issues and the People that are connected by the Democrats Facebook, Twitter, Blogs, Flickr, Tumblr, blackplanet.
You Tube http://www.youtube.com/user/BarackObamadotcom?feature=watch
http://www.blackplanet.com/Barack_Obama/


Apps:
Podcasts: official barack obama podcast
Apps: whitehouse, ispeech obama, campaign 2012
Games: Obama Vs Romney fight Social Media http://www.barackobama.com/ A variety of Social media platforms being used by the Democratic Party. Mission statements:
“Democrats believe that we're greater together than we are on our own—that this country succeeds when everyone gets a fair shot, when everyone does their fair share, when everyone plays by the same rules”

Goals:
Focused on building an economy that lifts up all Americans and lasts long, working to advance issues like job creation, education, health care and clean energy.
What do people think about them?? Reality check..

Ideology: Liberalism

History:
The Democratic Party is one of the oldest political parties in the world. It is more than 200 years old party since it was started in 1790’s by Thomas Jefferson. The democratic party had some of the Famous Presidents like Franklin. D Roosevelt, John F. Kennedy, Bill Clinton and currently Barack Obama .

Observed Behavior


Well Dressed .Suited and Booted
Well Mannered
Show essence of Patriotism
Active through social media like twitter, facebook, blackplanet etc
“Yes we can” and Keep Moving Forward” Slogans  
 
  Political Parties Definition What is Social Media? What is Social Media? Checkland’s PQR Analysis

(P or What)- Do P
(Q or How)- By means of Q
(R or Why)- in order to achieve Y

The allowed us to look at more closely at the soft aspects of the organisations Information Systems

Limitations

Normally used to define and model problem situations. We have used it to model a current situation.
This become subject to our cultural bias Root Definition Not the way that this sort of analysis in normally used
We have reversed engineered CATWOE and the Root Definition. Nonetheless it has been a useful tool to define information system
This is biased by our knowledge and cultural views. of what we see Greenpeace as. CATWOE
The totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought.

These patterns, traits, and products considered as the expression of a particular period, class, community, or population: Edwardian culture; Japanese culture; the culture of poverty.

These patterns, traits, and products considered with respect to a particular category, such as a field, subject, or mode of expression: religious culture in the Middle Ages; musical culture; oral culture.

The predominating attitudes and behavior that characterize the functioning of a group or organization.


Source Phil Clipsham, Lecture Notes Lecture definition of culture The Semantic Web

The Semantic Web is a framework for sharing data between companies, applications, enterprises, communities, and people, independent of platform and software.

Source w3schools.com Introduction The group is looking at use of social media within a broader information system by advocacy groups.

3 main advocacy groups
Democratic party
Occupy Movement
Greenpeace

Methodology Rationale
Social media technologies are well established. Whilst improvements and advances are made they are in wide use. This includes by the advocacy groups we are studying.
Much less is immediately obvious about the Semantics and Pragmatics of the Situation with respect to these advocacy groups
If we look at Stamper’s Semiotic Framework the IT Platform and the physical aspects seem quite straight forward but the Human Information Functions or Social world is not.
Our approach has been to focus on Information Systems rather than IT Introduction Visible and feelable organizational structure and process :

Ships
Logo’s and color scheme is Green
Rainbow logo’s is also used Greenpeace Artefacts Social media gives them the opportunity to be bearers of their own news when and how they want, without relying on traditional media to edit, modify or approve what they consider as news.
Twitter might be difficult to keep track of because it consists of live feeds. If too many live feeds, important information could fly by unnoticed.
Most members of the group follow at least one social media forum: facebook, Twitter, blogs, podcasts, etc.
Social media is no longer for socialising only, it is now used as a solid tool for information. How does the introduction of technology affect the people involved and the way they work and live their lives? Rationalization:

Non- violent protest and direct action in the movement can make a difference.
Working as a group can solve many problems or issues. Occupy Wall Street Espoused Beliefs & Values Web databases like Facebook, Twitter, Blogs, Flickr, Tumblr, Podcasts.
Integrated with Mobile networks and members’ information systems
You Tube
App Store: Occupy Protest drums (music), Occupy Pedro Miranda (news), Occupy News (games), Occupy Signs (interactive lifestyle)Unofficial Occupy Wall Street News (lifestyle) Social Media
Each occupy group is different in each region. For example, Occupy Wall Street is one of the many national Occupy Movement that protests against the way that large organizations selfishly benefits only the minority.
The political activist group, Occupy, have shared ideas and interests. A knowledge exchange between individual members of the groups are used to take the Occupy Movement activities forward.
The political activists within the Occupy groups have peaceful attitudes and behaviours that do characterize the functioning of the group.(Generally or so they say) Common behaviours of political activist groups include protesting, non-violence, civil disobedience, direct action and increase among the people to protest against injustice. Occupy Culture Definition Tweet to or from Barack directly. Direct and participatory actions using twitter. Tweets from the party members including the president Barack Obama. Does this represent a personalization of politics. Maybe?? It is certainly an attempt to make voters feel individual contact with the party leadership.
Social Media changes the political environment in the sense that political parties can also face criticism if they publish anything that is incorrect, comical, false or copied. It can go viral. Bushisms?
Social media can become the content of news itself. Twitter meters and online research. How do systems change the culture of the environment in which they are placed? They can be better than the other political party
People need them as they can bring “change” in a positive way
They have a long term goal that people are generally concerned about currently. Democrat Party Assumptions Donate via logging on the party site
Donate via SMS
Donate via E mail Fund Raising

Visible and feelable organizational structures and processes

Party convention
Red, White and Blue ribbons, sashes and signs. These are used to depict patriotic sentiment
Portray themselves as a progressive party “Change Matter”
Clean, decent, upstanding citizens who care about people
Have a logo similar to “Captain America”


This is how the party’s web site represent the Democrats. Is this true? Ask Fox News, CNN or visit

http://www.ranker.com/list/corrupt-democrats/lstone

How do our own assumptions affect the way we look at these artefacts?

http://www.cbsnews.com/8301-503544_162-20005961-503544.html Definitions of Social Media from Academic Sources Methodology

Each group’s culture was analyzed in terms of the general lecture definition of culture and then Schein’s 3 level of culture
For each of the above groups we attempted to define the information system using a CATWOE analysis and developing a root definition
The looked at the organization culture and trust issue that impact the use of the information systems
Perform a comparison of the three groups. Methodology
Source Schein 3 Levels of Culture Election Posters Basic underlying assumptions Espoused beliefs and values Artefacts 3 Levels of Culture Ideals, goals, values, aspirations
Ideologies
Rationalizations
May or may not be congruent with behavior and other artefacts Visible and feelable organizational structures and processes
Observed behavior
Difficult to decipher Unconscious taken-for-granted beliefs and values
Determine behavior, perception, thought, and feeling User generating/creating content
Users sharing content
Often involves social groups
Can be real time
Can be written, textual, visual or recorded information
Can be both the medium of news and also the content news
It could be argued that it is a information system in its own right. It has inputs and outputs? Checkland’s Root Definition and CATWOE “The majority of social media includes a variety of content in form of information streams where users share their thoughts (e.g. Twitter), multimedia (e.g. YouTube), personal activity, information( e.g. Facebook), and documents or calendars (e.g. Google+). [1][2] Moreover, social activity on social media also has real time blogging or information sharing streams.”
Political parties across around the globe tend to have similar beliefs, objectives and interests and tend to work for the people.
Political parties are diverse with respect to the geographical area and their tradition. For example USA is large and Super power country and has primarily two main parties namely the democrats and the republicans. In Britain there are a number of political parties like BNP, labour party, green party, conservatives and so on who have different policies and prospects . In India there are many political parties but the two major political parties are Congress party and BJP. All Political parties work and tend to solve issues concerning towards their geographical area and the issues mainly focus towards the countries betterment and also the people in the country.
Within Political parties groups they tend to have dominating attitudes and behaviors do characterize the functioning of the group or party. Attitudes tend to support peoples welfare and progression and betterment of country and fellow countrymen. Common Behaviors of Political parties include debates, speeches, campaigning, fundraising and increasing public awareness of their party . Usually these group have objectives. These objective can change over time. Democrat Party Artefacts Democrat Party Artefacts Democrat Party Espoused Beliefs and Values Organisational Culture Assessment Instrument Comparison using the competing values framework Comparison using the competing values framework Comparison using the competing values framework Organisational Culture Assessment Instrument Email KFC’s Board Empirics:
Empirics is the study of the signals used to carry a message; the physical characteristics of the medium of communication. Empirics is devoted to the study of communication channels and their characteristics, e.g., sound, light, electronic transmission etc.. Reminders for questions Semantics: Relation between signs (or signifiers) and the things to which they refer; their denotata, or meaning. Signifiers/signs, can be words, phrases, signs, and symbols,

Lecture notes Purpose. The connection between signs and the resulting behaviour and actions
Semantics is concerned with the meaning of a message conveyed in a communicative act. Semantics considers the content of communication. Semantics is the study of the meaning of signs - the association between signs and behaviour. Semantics can be considered as the study of the link between symbols and their referents or concepts; particularly the way in which signs relate to human behaviour.
Semantics concerned with(meaning)
Syntactics: Relations among signs in formal structures
Syntax is concerned with the formalism used to represent a message. Syntax as an area studies the form of communication in terms of the logic and grammar of sign systems. Syntax is devoted to the study of the form rather than the content of signs and sign-systems.
Language, syntax concerned with (structure), Reminders for questions Pragmatics: Relation between signs and the effects they have on the people who use them.
Lecture Notes. Content. Culture and context in which the communication takes place
Assumptions, expectations , beliefs
Considers the context of activity
Characteristics of
Pragmatics is concerned with the purpose of communication. Pragmatics links the issue of signs with the context within which signs are used. The focus of pragmatics is on the intentions of living agents underlying communicative behaviour. In other words, pragmatics link language to action.

Semantics: Relation between signs (or signifiers) and the things to which they refer; their denotata, or meaning. Signifiers/signs, can be words, phrases, signs, and symbols,

Lecture notes Purpose. The connection between signs and the resulting behaviour and actions
Semantics is concerned with the meaning of a message conveyed in a communicative act. Semantics considers the content of communication. Semantics is the study of the meaning of signs - the association between signs and behaviour. Semantics can be considered as the study of the link between symbols and their referents or concepts; particularly the way in which signs relate to human behaviour.

semantics (meaning)

Syntactics: Relations among signs in formal structures
Syntax is concerned with the formalism used to represent a message. Syntax as an area studies the form of communication in terms of the logic and grammar of sign systems. Syntax is devoted to the study of the form rather than the content of signs and sign-systems.
Language, syntax (structure),


Empirics:
Empirics is the study of the signals used to carry a message; the physical characteristics of the medium of communication. Empirics is devoted to the study of communication channels and their characteristics, e.g., sound, light, electronic transmission etc.. Reminders for questions What is Ontology?
Ontology is about the exact description of things and their relationships.
For the web, ontology is about the exact description of web information and relationships between web information.


Wiki
Semiotics is the study of signs.

Semiotics, also called semiotic studies or (in the Saussurean tradition) semiology, is the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Reminders for questions Comparison using the competing values framework Greenpeace

Green technology choices. Remember apple?
Developer would need to consider virtually all existing Social Media Technologies
Expect Greenpeace to be at the forefront of use of new Social Media Technologies
Greenpeace has Transparency and Accountability as a Core Value. Expect to be developing systems that provide this. Data will need to be persisted. This would apply also to social media campaigns.
Expect to find strong elements of the clan and adhocracy structures but also elements of the market and Hierarchy How does this affect systems development and design Occupy
Stated preference for a use of open source software. Presumably this extends to social media technologies. It is highly likely if certain “non corporate” open source technologies were to become available Occupy would use them.
In terms of the team structures used in the development process anyone can join
Management is by consensus
Framework is least suited to studying this group
Shows tendencies of an Adhocracy that is not motivated by profit. Elements of Clan. Definitely not Market or Hierarchyhttp://www.fastcompany.com/most-innovative-companies/2012/occupy-movement How does this affect systems development and design process Similarities Between Groups Studied
Physical World. Technology is syntactically and empirically similar if not the same. Known and widespread technologies.
These groups are extremely active on social media so systems design needs to incorporate using social media technologies.
They were all quite advanced in their use of social media and therefore design and development needs to take into account the advances in social media technologies

Differences Between Groups Studied
Exist at the semantic and pragmatic level How does this affect systems development and design process Comparison using the competing values framework Greenpeace and the Democrats possess all three generic cultures with clear leadership and management while Occupy has operator and design sub cultures, operating mostly on an equal level with no management or leaders Conclusion Executive sub culture
The Presidential candidate, himself!
He is the face of the party and potential laws/bills to be proposed are approved by him.
He is a ‘lone hero’ and indispensable. He trusts his campaigners but has the final say.
Ideas not always originally his, but takes the credit. Generic Sub Cultures contd. Democratic party
Operator sub culture
Campaigners who have ample knowledge of party values.
Campaigns are carefully worded by campaigners, subject to approval by campaign managers.
Design/engineering sub culture
Donation widget designed for fund raising
Creating forums for public participation Generic Sub Cultures contd. Greenpeace
Executive sub culture
Senior Management, strong believers of green culture but monitor messages that go out to the public for image purposes.
Senior management are in control of funds and campaigns. Generic Sub Cultures contd. Occupy Wall Street
Design/engineering culture
Creating hand signals for clarity of what Occupy stands for.
Broadcasts rally events through media
Podcasts streamed through website

Greenpeace
Operator sub culture
Recruits take part in active protests
Stage protests subject to approval of admin

Engineering/Design sub culture
Post relevant information/news on website
Website updates
Plug-ins on website for donations Generic Sub Cultures Groups are defined by cultures separate from their mainstream culture.
Multiple cultures within a culture that identify the groups.

Operator sub culture
Occupy Wall Street
No clear leadership so they tend to function on operator level with no approval needed from higher authorities.
All members are expected to participate in rallies and all other duties.
No management to contend with, therefore do not have executive sub cultures. Generic Sub Cultures Computerized information systems:

Web databases like Facebook Twitter, YouTube Blogs, Flickr
Integrated with Mobile networks
iGreenPeace software network
Games
Recipes books Greenpeace and Social Media Greenpeace use social media to directly represent their own view. Distrust of traditional media outlets. Gatekeeper issue. Definitely a deeply distrust of Governments……..They most remember “Rainbow Warrior”

They cannot be misrepresented on social media…….Not mention that filming also provides their version of events for courts?

Greenpeace members tend to be proactive. The applications use reflect this. Ask istore? In what ways can people’s values and trust affect the way the systems are used? Social media allows users to bypass the Gatekeeper(s) to media. You could argue a case that in the past the only way environmental groups could get media exposure was to become the news themselves. Social Media reduces the power of gatekeepers.
Hard aspects where social media technology has been integrated into Greenpeace's’ systems
Does Greenpeace monitor Twitter/Facebook? We would think person do monitor public responses to their activities.
Lifestyles effects technology has environmentally friendly themed games. Recipe apps.
How does the introduction of technology affect the people involved and the way they work or live their lives? As a developer Greenpeace environmental culture will (should) effect the hardware chosen. http://issuu.com/greenpeaceinternational/docs/howcleanisyourcloud/1
Generally one would expect deployment of “ethical technologies”
It effects the way they use social media technologies as part of there overall information system. Encourage use of social media by individual aimed at target organizations. Tweets about an issue. Email campaigns
Used social media platforms to organise and disperse information
Hard impacts they use social media to lobby, raise funds, create awareness How does culture impact upon the way systems are used ?
Information Technology:
No source code available
We can’t actually see the hardware
We can however make some assumptions IS vs. IT Informal Communications :
Chat room , social network sites
Business Objectives:
Raise funds, conduct campaigns, recruit, member
Computerized and Manual Systems:
People can donate by post or online
Systems Holding Formulised Information:
Databases??
Technology Used to Support Systems:
Hardware?? IS vs. IT CATWOE Analysis Checkland’s PQR Analysis

(P or What)- A Greenpeace owned information system including a web enabled database and social media enabled system to recruit activists and raise funds,
(Q or How)- by developing web infrastructure and integrating social media services,
(R or Why)- in order to raise awareness of and funds for reduction of environmental problems and encouragement of world peace. Root Definition Environment is in danger
People are in danger
Peace is at risk Greenpeace Basic Underlying Assumptions Rationalizations:
Individuals and Individual actions can make a difference
There are problems with the issues/areas they campaign on that can be improved or fixed by human intervention Greenpeace Espoused Beliefs & Values Ideals , goals & aspirations :

Greenpeace is an international organization, working across the globe on several priority campaigns. As well as the campaigns we're currently focusing on in the UK - climate change, protecting forests, defending oceans, and working for peace - other Greenpeace offices continue to work on challenging nuclear power, promoting sustainable agriculture and eliminating toxic chemicals

Mission Statement:
We defend the natural world and promote peace by investigating, exposing and confronting environmental abuse, and championing environmentally responsible solutions

Ideologies:
Our vision :The underlying goal of all our work is a green and peaceful world - an earth that is ecologically healthy and able to nurture life in all its diversity. Greenpeace Espoused Beliefs & Values Greenpeace Espoused Beliefs & Values Greenpeace Espoused Beliefs & Values History :

Past: In 1971, motivated by their vision of a green and peaceful world, a small team of activists set sail from Vancouver, Canada, in an old fishing boat. These activists, the founders of Greenpeace, believed a few individuals could make a difference.

Present :This affects the organization and culture green peace believe that an individual can make a difference.

Develop a sense of rebellious “active protest”. Greenpeace vs. The Big Bad Corporate/Government Machine.

One thing that separates Greenpeace from other groups is they have evidence of this in their organizational History. The Rainbow Warrior. Greenpeace Espoused Beliefs & Values Observed Behavior Active Campaign Examples

Active protests and campaigns
Stop climate change
Go beyond oil
Airplot
Save the artic
Work for peace and disarmament
Protect forests
Defend oceans
Marine reserves
Protect the amazon rainforest
Eliminating toxic chemicals Greenpeace Artefacts The Democrats
Systems will require transparency
Robust Audit trails and therefore persisted data and the ability to retrieve this data would be expected. This is especially the case with social media used on the parties system? Is this possible? Emails, chat rooms, twitter etc.. Who said what, when can be very important in politics?
Also required for accounting as required by law when collecting donations.
System that monitor and possibly data mine social media to provide insights into the electorates thinking. Twitter meters and data mining of publically available social media etc.
System design would be expected to be in keeping with what would please the majority of voters. information will be important.
Clan and Hierarchy is where we would assume this group predominantly reside. How does this affect systems development and design process The groups we have study do not fit snuggly into a quadrant
They have elements of all of them
Model is better suited to companies rather than adhocracy groups Comparison using the competing values framework The systems like social networking sites/chat rooms and few applications used change the communication medium. It can to a certain extent make people anonymous.
The environment changes to a participatory environment with respect to social media. Users participate in the generation of content
Social media could potentially introduce new persons changes like non-activist to activist and non-donor to donor
However, some researches say they are concerned that Activist have become Slacktivist
A more balanced media approach? Does Greenpeace get a fairer representation? Possibly as they can bypass Gatekeepers. However, they can also be criticism on twitter or Facebook.
Apathy to social media?
How do systems change the culture of the environment in which they are placed? Greenpeace Espoused Beliefs & Values The bombing of the Rainbow Warrior
In 1985, French secret service agents planted two bombs and sank our ship the Rainbow Warrior. One crew member was killed. It was an instance when a government chose to respond to peaceful protest with deadly force. But peaceful protest has prevailed. Greenpeace Espoused Beliefs & Values Immediate insight versus Long Term Insight
Active Protest and awareness is a critical part of Greenpeace's culture. Without it what are the symbols and logo? Greenpeace Artefacts Greenpeace Campaign Images What do the objects tell us about Greenpeace?

The portray natural “environmental” themes Greens, Rainbows and animals
They also evoke a sense of “actions” that can be performed
Suggest Militancy
Break with traditional thinking

How do our own assumptions affect the way we look at these artefact?

To a degree often these combine symbol in ways to get the user thinking about “actions” and “environment”. Association??
Knowledge does effect the way we look at this? Green logo is just an association without our knowledge. If a person has no knowledge of the organization or issue what effect will these images have? Greenpeace Artefacts Greenpeace Artefacts Source: From Slacktivism to Activism:
Participatory Culture
in the Age of Social Media Does a change of font or filtering a picture in Facebook effect real and meaningful change?
More research is needed? The Road to Slacktivism? THANK YOU
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