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Design 101

Intro to design for NWSA prof. development
by

Anders Christensen

on 5 August 2011

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Transcript of Design 101

is a visual language, uniting harmony and balance, color and light, scale and tension, form and content. But it is also an idiomatic language, a language of cues and puns and symbols and allusions, of cultural references and perceptual inferences that challenge both intellect and the eye.
-Jessica Helfand Principles Unity Gestalt Space Color Dominance Hierarchy Balance The elements within your design should work together. The whole is greater than the sum of its parts. Embrace your [ ] space. empty Color is a tool; establish it early and use it consistently. Create strong and clear contrast between the elements in your design. Structure information according to its importance. Consider the distribution of design elements. An appropriate line length is essential for achieving a pleasant reading rhythm, allowing a reader to relax and concentrate on the content of the words. Overly short or long lines will tire a reader. Excess energy is expended when reading long lines and it is difficult to find the next line. A short column measure requires the eye to change lines too often and there is an inadequate supply of perceptual cues. An appropriate line length is essential for achieving a pleasant reading rhythm, allowing a reader to relax and concentrate on the content of the words. Overly short or long lines will tire a reader. Excess energy is expended when reading long lines and it is difficult to find the next line. A short column measure requires the eye to change lines too often and there is an inadequate supply of perceptual cues. An appropriate line length is essential for achieving a pleasant reading rhythm, allowing a reader to relax and concentrate on the content of the words. Overly short or long lines will tire a reader. Excess energy is expended when reading long lines and it is difficult to find the next line. A short column measure requires the eye to change lines too often and there is an inadequate supply of perceptual cues.

abcdefghijklmnopqrstuvwxyzabcdefghikjlmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz TYPE IMAGE GRAPHIC
DESIGN Types of Images Raster/Bitmap Vector Combination Formats BMP
GIF
JPG PNG
TIFF
PSD Programs Microsoft Paint
Adobe Photoshop
Corel Photo-Paint
Corel Paint Shop Pro Formats AI
CDR
CMX
WMF Programs Adobe Illustrator
CorelDRAW
Serif DrawPlus Hall of Fame/Hall of Shame Newsletters Websites Fliers/Posters http://www.georgehutchins.com http://www.barackobama.com vs. cast iron design company thaqalyndigest.org deafroc.com ideavision.ch Serif Sans Serif Script Slab Serif Display Novelty Free Fonts! http://www.fontfabric.com/category/free/ FontFabric http://www.theleagueofmoveabletype.com/ The League of
Moveable Type Type Rules Don't use too many typefaces
double space between sentences
use all upper or lower case Do use bold and italic for emphasis
use consistent spacing
consider using a grid Extra Credit hyphens vs. dashes [- vs. –]
widows and orphans
consider using a grid
more @ http://www.typographyforlawyers.com Credit Etiquette Website/Blog Resources http://cargocollective.com/#/designs Cargo Collective http://www.varmstrong.com Squarespace http://hoperevo.com/ http://www.brepettis.com/ Wordpress http://chezpim.com/ http://downstreampress.wordpress.com/ Tumblr http://norahess.tumblr.com/ http://www.tumblr.com/themes/ Getting Images Photography Tips Make/Take your own http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=39&pq-locale=en_US&_requestid=12875 Learn from Kodak From the Web http://www.flickr.com/commons?GXHC_gx_session_id_=6afecb2055a3c52c The Commons http://www.flickr.com/creativecommons/ Creative Commons Symbols Free Sound Project http://www.freesoundproject.org Fonts like Windings! AIGA + DOT Universal Symbols The Noun Project http://www.thenounproject.com Learning The Google Adobe Learning http://www.adobe.com/communities/ Lynda.com http://www.lynda.com/Member.aspx Happy Designing! http://www.notcot.org Inspiration Kuler Good Magazine Notcot.org http://kuler.adobe.com/ http://www.good.is http://designobserver.com/ Design Observer Legibility is paramount!
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