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School Library Advocacy

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H Neltner

on 18 September 2014

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Transcript of School Library Advocacy

According to the AASL "Advocacy is a long-term, deliberate plan that is designed to build stakeholder support"
The AASL "School Library Program Health and Wellness Toolkit" identifies sample stakeholder concerns. Each school and stakeholder group is unique.
What are the priorities of your stakeholders?
Review your district/school mission statement or goals
Gather information from your CSIP
TELL Survey Data for your school
Create stakeholder surveys to identify their priorities
Data Connected to Stakeholder Priorities
According to the AASL " School Library Program Health and Wellness Toolkit": " Collect and analyze relevant data about programs, resources and services. Measure what is important to stakeholders. In the case of school libraries, one of the primary things to be measured is student learning and the impact on student achievement"
Helpful Communication Tools
Communicating your Message
Begin with a library mission and vision that aligns to your district and school mission and vision.

The ALA "Crafting your Message" suggests keeping it to 10-15 words.
School Library Advocacy
Canva -
develop your logo/ social media banners, posters
Smore -
share with teachers, students etc and easily track page views to make sure you're researching your audience
Microsoft Publisher -
email templates, will auto embed professionally in emails
Piktochart -
for sharing data
Websites/Blog services
- Weebly, Google, Blogger, Wordpress
What is advocacy?
"School Library Program Health and Wellness Toolkit." American Library Association. ALA, 2014. Web. 14 Sept. 2014.
Advocacy Priorities
Connect the library program to stakeholder priorities
Communicate programming & value
Sample Student Concerns
Personal Interests
A feeling of being overwhelmed
Need for a safe place
Sample Parent Concerns
Student safety
Providing assistance for homework
Student success
Monitoring student progress
Sample Teacher Concerns
Student research & plagiarism
Student Success
Sample Administrator Concerns
High stakes testing
Student success
Parent happiness
Traditional School Library Data vs 21st Century Programming
There's a focus on quantity and circulation statistics.

Time to shift to data collection - and therefore programming - to strategies that are directly tied to stakeholder priorities - student success and district/school goals
What can you do to make the library a "safe haven"?
How can you reduce student and teacher stress?
What programs can you implement or materials can you share that will improve student success?
Possible Statistics to Collect
Pre& Post instruction assessments
possibly tied to classroom instruction
Develop rubrics to share & use with teachers
Link high stakes testing to library usage
Pay special attention to research skills/reading levels on CCSS
Collect anecdotes and comments
Stakeholder perception data
According to the "School Library Program Health and Wellness Program" we should: "Develop new library programs and resources to address stakeholder goals and needs. Find ways to solve stakeholder problems and concerns through library programming. When focusing on stakeholder priorities, keep in mind that efforts are not about what the library needs and wants. Create and match library services and resources to stakeholder needs
Programming in the 21st Century
"3.4.c Crafting Your Message." American Library Association. ALA, 2014. Web. 15 Sept. 2014.
Talking Points
Be mindful of your message.
Develop "talking points" to bring up in conversation.
Highlight stats tied to student success
Share anecdotes
Identify library priorities/needs & how they will help stakeholders
Branding your Library
Help create a consistent message with a consistent image
Develop a library logo
Use consistent "handles" across social media platforms
Develop a consistent look/feel to your messages through font or formatting so it is immediately recognizable as library info
Variety in Communication
Communicate to your audience in as many ways as possible:
Email blasts
Face to Face
Social Media - Twitter, Facebook, Instagram, Tumblr, Pinterest
KASL Fall Conference 2014
Heidi Neltner @heidinelt
James Allen @TLJamesA

Make your School Library Awesome
Full transcript