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Introduction to Rhetoric

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by

Amanda Garner

on 10 March 2016

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Transcript of Introduction to Rhetoric

Introduction to Rhetoric
1. Rhetoric is defined as "the art of using words to persuade in writing or speaking." The words create a visual image in the reader or listener's mind that persuades them on a topic.
Appeals:
Appeals
are
techniques
a writer or speaker uses to persuade his audience. If I am
appealing
to you, you will trust what I have to say!

Ethos:

Greek for
"character"

Ethos
appeals to the character and believability, credibility, or reliability of the speaker.
If you trust
the speaker, you will believe what they say. However,
if you do not trust
the speaker, they are not
appealing
to your
ETHOS.



Examples of appeal to ethos would be:
1. a celebrity endorsing a product
2. a teenager saying they should be allowed to do something because they have never gotten in trouble
3. a politician being chosen for election based on their character
Logos
is a method of
persuasion
that
uses logic and reasoning
to attempt to persuade an audience.

Logic is facts, statistics, data, direct quotes, etc.

Examples of Logos would be:
1. An advertisement that states facts about an issue.
2. If/then statements. If smoking causes cancer, then it must be bad.
Pathos is an appeal
to the audience's emotions.

These appeals include statements that appeal to the five senses and usually include imagery,
which awaken the senses and perhaps manipulate the emotions of an audience.

Examples of Pathos:
1. a politician kissing a baby or shaking an elderly lady's hand.
2. pictures of cute animals who need adopting.
Who do you trust more? Which person appeals more to your ethos?
Full transcript