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iGCSE English: Lesson 1: Persuasive Writing Techniques
Transcript of iGCSE English: Lesson 1: Persuasive Writing Techniques
For example: 'The votes are pouring in'
Persuasive writing has the purpose of trying to persuade an audience to do something...
Look at the adverts on the first slide
What is their purpose?
Who are they aiming their adverts at?
What persuasive techniques do the adverts use to achieve their purpose?
In groups of 3 create a television advert for a product that is deemed as unhealthy! (like the adverts we have just seen)
The advert should be 2-3 minutes long and you should include a script that utilises all of the persuasive techniques that you have learned today.
Using words such as:
to make your audience think that you are talking directly to them
Using the present tense will give your writing a sense of urgency
Repeating the sounds/ beginning letters at the start of words to make them stand out
For example: 'The
illionaires kill thousands of foxes a year'
Rule of Three:
By using three adjectives together your phrase will stand out!
For example: 'Homework is dull, boring and uninteresting'
Use vocabulary that can use the audience's emotion to sway the argument
For example: (what phrase sounds better?)
'The bank was losing money'
'The bank was
Repeating words or phrases so that they stick in the reader's mind
what it was like being in school,
how boring it was'
Exaggerated statements or claims not meant to be taken literally
•I am so hungry I could eat a horse.
•I have a million things to do.
•I had to walk 15 miles to school in the snow, uphill.
•I had a ton of homework.
•If I can’t buy that new game, I will die.
•He is as skinny as a toothpick.
•This car goes faster than the speed of light.
•We are so poor; we don’t have two cents to rub together.
•That joke is so old, the last time I heard it I was riding on a dinosaur.
•He's got tons of money.
•You could have knocked me over with a feather.
•Her brain is the size of a pea.
Use the lexicon appropriate to your subject
'The man's heart went wrong, and he died'
pulmonary aorta collapsed
, causing a
fatal cardiac arrest
Use questions that do not require an answer to get the audience to think
'Could you live with that?'
Quick activity: In pairs, see how many strange statements you can make using hyperbole (The weirder the better!)
Persuasive Techniques Task:
Use powerful verbs and strong adjectives to make it more interesting!
The man ran to the car
man walked to the car
to the car
to the car
Quick activity: write your own version of 'The man ran to the car'
Facts and Statistics:
When giving truthful information, facts and statistics help to reinforce the point that you are making.
The Nuffield Trust stated
that A&E has seen a
increase of admitted patients'
Summary of persuasive techniques:
Rule of three
Powerful verbs and adjectives
Facts and statistics
Continue with your persuasive writing piece, try to incorporate some of the techniques you have learned today
Think, Pair, Share:
Why do we need to know how to write in a persuasive style?
To familiarise ourselves with the techniques of the persuasive writing style and to utilise these techniques in our own work
I will know I have been successful if I can:
I can identify the persuasive techniques
I can identify the techniques and use them in my work
I can identify and utilise persuasive techniques in my own writing confidently for the purpose of my writing.
Using the persuasive techniques that we have covered today you are going to make a set of dominoes for a starter activity.
Use the template to create your dominoes.
Make sure they all link up!