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iGCSE English: Lesson 1: Persuasive Writing Techniques

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Christina Clarke

on 25 August 2016

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Transcript of iGCSE English: Lesson 1: Persuasive Writing Techniques

Starter Activity
Persuasive Techniques:
Personal Pronouns:


Persuasive Techniques:
For example: 'The votes are pouring in'
Persuasive writing has the purpose of trying to persuade an audience to do something...
Persuasive Writing
Lesson 1
Look at the adverts on the first slide

What is their purpose?
Who are they aiming their adverts at?
What persuasive techniques do the adverts use to achieve their purpose?

Starter Activity
In groups of 3 create a television advert for a product that is deemed as unhealthy! (like the adverts we have just seen)

The advert should be 2-3 minutes long and you should include a script that utilises all of the persuasive techniques that you have learned today.
Using words such as:
'we'
'you'
'us'
'our'
to make your audience think that you are talking directly to them
Present Tense:
Using the present tense will give your writing a sense of urgency
Persuasive Techniques
Alliteration:
Repeating the sounds/ beginning letters at the start of words to make them stand out
For example: 'The
M
urderous
M
illionaires kill thousands of foxes a year'
Persuasive Techniques:
Rule of Three:
By using three adjectives together your phrase will stand out!
For example: 'Homework is dull, boring and uninteresting'
Persuasive Techniques:
Emotive Language:
Use vocabulary that can use the audience's emotion to sway the argument
For example: (what phrase sounds better?)

'The bank was losing money'
'The bank was
haemorrhaging
money'
Persuasive Techniques:
Repetition:
Repeating words or phrases so that they stick in the reader's mind
'
Remember
what it was like being in school,
remember
how boring it was'
For example:
Persuasive Techniques:
Hyperbole:
Exaggerated statements or claims not meant to be taken literally
•I am so hungry I could eat a horse.
•I have a million things to do.
•I had to walk 15 miles to school in the snow, uphill.
•I had a ton of homework.
•If I can’t buy that new game, I will die.
•He is as skinny as a toothpick.
•This car goes faster than the speed of light.
•We are so poor; we don’t have two cents to rub together.
•That joke is so old, the last time I heard it I was riding on a dinosaur.
•He's got tons of money.
•You could have knocked me over with a feather.
•Her brain is the size of a pea.

For example:
Persuasive Techniques:
Technical Language:
Use the lexicon appropriate to your subject

For example:

'The man's heart went wrong, and he died'
'The man's
pulmonary aorta collapsed
, causing a
fatal cardiac arrest
'
Persuasive Techniques:
Rhetorical Questions:
Use questions that do not require an answer to get the audience to think

For example:

'Could you live with that?'
Quick activity: In pairs, see how many strange statements you can make using hyperbole (The weirder the better!)
Persuasive Techniques Task:
Persuasive Techniques:
Use powerful verbs and strong adjectives to make it more interesting!
Vocabulary:
The man ran to the car
The
angry
man walked to the car
The
livid
man
stormed
to the car
The
livid
man
hastily

stormed
to the car
For example:
Quick activity: write your own version of 'The man ran to the car'
Persuasive Techniques:
Facts and Statistics:
When giving truthful information, facts and statistics help to reinforce the point that you are making.
For example:

'
The Nuffield Trust stated
that A&E has seen a
96%
increase of admitted patients'
Summary of persuasive techniques:
Personal pronouns
Present tense
Alliteration
Rule of three
Emotive language
Repetition
Hyperbole
Technical language
Rhetorical language
Powerful verbs and adjectives
Facts and statistics
Humour
Irony
Homework:
Continue with your persuasive writing piece, try to incorporate some of the techniques you have learned today
Learning Objectives:
Think, Pair, Share:
Why do we need to know how to write in a persuasive style?
To familiarise ourselves with the techniques of the persuasive writing style and to utilise these techniques in our own work
Success Criteria:
I will know I have been successful if I can:
All:
I can identify the persuasive techniques

Most:
I can identify the techniques and use them in my work

Few:
I can identify and utilise persuasive techniques in my own writing confidently for the purpose of my writing.
Your Task...
Using the persuasive techniques that we have covered today you are going to make a set of dominoes for a starter activity.
Use the template to create your dominoes.
Make sure they all link up!
Full transcript