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APPLE

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Maxime maxime

on 13 December 2015

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Transcript of APPLE

creators
APPLE I in 1976
APPLE
SUMMARY
The simplicity
Apple : leader
Head office : Cupertino, California (Sillicon Valley)


Conferences : Keynotes
Advertising shows the simplicty and the daily life
Applestores : a real experience

Desire marketing
Secret marketing


Raw materials in developped countries
Fabrication on the least developped countries
American conception

Recycling
Apple higlights an ecologic product
Working conditions in China

The brand image
Solar firm / turbines
Objectif : have a net zero energy balance
international firm with a strong influence
Apple always lives whitout Steve Jobs

Apple II In 1977

competitor
Entry in wall street
The first LAPTOP
The PowerBook
Logo
NewTown
IBOOK
IPOD
IPHONE
10hours
7 kilos

2 kilos
2000's
Many forms
Apple story
Communication and commercial processes
Apple and the environment

BY INTO AN APPLE
Full transcript