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ANDY BIRDS - MARKETING CAMPAIGN

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by

Kamran Kabir

on 19 March 2016

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Transcript of ANDY BIRDS - MARKETING CAMPAIGN

ANDY BIRDS - MARKETING CAMPAIGN
Pre-Hype Campaign
Grand Opening Day
Post-Launch Campaign
And so on...
Kids Fashion Show
Face Painting
Ribbon Cutting Ceremony
Photography
Reputed and Renowned Host for Opening Day
Ali Gul Pir
Danish Ali
Anushay
Giveaways
Photo Booth
Discounts
Media Advertisements
Famous Kid Models
We can get known and idolized Pakistani kids to promote the brand and attract children towards the shops.
Placement
We shall place the billboards and banners onto various locations across the city that would generate the best impact on Andy Bird's promotions:
Shahrah-e-Faisal (Baloch, Nursery & FTC)
Tariq Road
Hydri
Boat Basin
Karsaz
Nipa
Creative banner tag lines created affiliating the brand with the child and the parents as well.
The opening day shall see a wonderful fashion show for the kids wearing our clothes.
Cards will be provided to kids that will carry the brand name.
The shops shall hold face painters that would write 'Andy Birds / Andy Kid' onto the kid's faces
The shop shall be inaugurated properly via a ribbon cutting ceremony while gathering a large crowd
Photographers will be hired to cover the whole event from top to bottom, specially the kids fashion show.
Danish Yasir
Interactive host that shall engage both the kids and the parents
Kids shall be gifted giveaways such as lunchboxes and t-shirts that promote the brand
A photo booth shall be set-up at the shops where kids will wear and take pictures of the clothes they buy
A special 'Opening Week / Opening Month' discount promotion can be announced right after the launching ceremony that would keep the initial consumer traffic constant for the brand build-up.
ANDY BIRDS
ANDY BIRDS
We can opt for media advertisements as well after the launch of the brand.
Creative jingles and personality endorsement can boost the brand name.
The grand opening day will be made joyous and fun filled for the kids in every way possible.
Some effective options for the post-launch of Andy Birds
Zuhab Khan
Arisha Razi
Mariyam Khalif
Andy Bird's Anthem
A special jingle song can be created and played in the background on the opening day.

It will be made very catchy and one that instantly clings to everyone's minds.
Full transcript