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ANDY BIRDS - MARKETING CAMPAIGN
Transcript of ANDY BIRDS - MARKETING CAMPAIGN
Grand Opening Day
And so on...
Kids Fashion Show
Ribbon Cutting Ceremony
Reputed and Renowned Host for Opening Day
Ali Gul Pir
Famous Kid Models
We can get known and idolized Pakistani kids to promote the brand and attract children towards the shops.
We shall place the billboards and banners onto various locations across the city that would generate the best impact on Andy Bird's promotions:
Shahrah-e-Faisal (Baloch, Nursery & FTC)
Creative banner tag lines created affiliating the brand with the child and the parents as well.
The opening day shall see a wonderful fashion show for the kids wearing our clothes.
Cards will be provided to kids that will carry the brand name.
The shops shall hold face painters that would write 'Andy Birds / Andy Kid' onto the kid's faces
The shop shall be inaugurated properly via a ribbon cutting ceremony while gathering a large crowd
Photographers will be hired to cover the whole event from top to bottom, specially the kids fashion show.
Interactive host that shall engage both the kids and the parents
Kids shall be gifted giveaways such as lunchboxes and t-shirts that promote the brand
A photo booth shall be set-up at the shops where kids will wear and take pictures of the clothes they buy
A special 'Opening Week / Opening Month' discount promotion can be announced right after the launching ceremony that would keep the initial consumer traffic constant for the brand build-up.
We can opt for media advertisements as well after the launch of the brand.
Creative jingles and personality endorsement can boost the brand name.
The grand opening day will be made joyous and fun filled for the kids in every way possible.
Some effective options for the post-launch of Andy Birds
Andy Bird's Anthem
A special jingle song can be created and played in the background on the opening day.
It will be made very catchy and one that instantly clings to everyone's minds.