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Social Media & Relationships

COM 6700: Katie Easley & Kelly Reed

Kelly Reed

on 9 April 2016

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Transcript of Social Media & Relationships

Cheating, Breakup, and Divorce: Is Facebook Use to Blame?
Social Media & Relationships
COM 6700: Katie Easley & Kelly Reed
An Exploratory Study of Emerging Adults' Perceptions, Motives, and Behaviors
A test of system generated cues on source credibility
Edwards, Spence, Gentile, Edwards & Edwards
How much Klout do you have...
Yang, Brown & Braun
From Facebook to cell calls:
Layers of electronic intimacy in college students' interpersonal relationships
Clayton, Nagurney, & Smith
Romantic Relationship Development in the Age of Facebook:
Fox & Warber
Purpose: determine whether and to what degree a Klout score can influence perceptions of source credibility (competent, character, caring)
H: Participants who receive a high Klout rating about a target's Twitter page will perceive that person as more credible (on the dimensions of competence, character, and caring) than participants who receive moderate or lower Klout scores about a target's Twitter page.
The study sought to test the effects of system-generated cues from a social media page on perceptions of credibility
Klout.com developed an influence indicator which creates a single score based on the idea that "everyone has influence - the ability to drive action".
A user's Klout score is measured based on:
true reach
network impact
About Klout
Results: Mock Twitter page with a high Klout was perceived as higher in COMPETENCE and CHARACTER but showed no difference between the conditions for CARING.
Connection to Theory
SIP: in online interactions, which are characterized by an absence of nonverbal cues, users will compensate by attenuating information cues afforded by the channel in order to form impressions of others.

MAIN: because technology is presumed free of subjective bias, consumers tend to trust machine-generated information more than provided by human agents, who have personal agendas and intentionally mislead.

This study adds to the growing body of research that suggests that even with limited exposure to another person in an online environment, users are able to make social judgements that have importance.
Domestic (in- & out-of-state) Students
International Students
Purpose: determine the influence of Facebook use and negative outcomes in romantic relationships.

H1: More Facebook use = more negative relationship outcomes.
H2: FB related conflict = more negative relationship outcomes.
H3: FB related conflict will mediate the relationship between FB usage & negative relationship outcomes.
H4: Shorter duration relationships will be more affected by FB use.
205 FB users answered survey questions about conflict as related to FB use.

For newer relationships (3 years or less), high FB usage
connected to negative relationship outcomes such as cheating and divorce.
: FB gives us the opportunity to announce our romantic relationships in a big way by "going Facebook official (FBO)" and changing our status to "in a relationship with..."

1) How do emerging adults use FB to initiate romantic relationships?
2) How do emerging adults perceive a "FBO" status?
3) What motivates emerging adults to go "FBO"?

: Men and women will have different feelings about "FBO"...feel the implications are different and have different motives for changing their status.

: 386 students gave survey feedback on how they escalate romantic relationships, how they use Facebook to do so, and their perceptions and motives for going FBO.
Purpose: determine which media are most useful at different stages of relationship development, and how the pattern of usage may be influenced by contextual factors or user's gender.

RQ1: How do college students use different communication technologies based on the developmental level of a relationship?
RQ2: What features of each medium are most salient in college students' social use of communication technologies?
RQ3: How does distance between communication partners influence college students' media use in relation to relationship development?
RQ4: How do male and female college students differ in their use of communication technologies?
Gender Differences
Males did not mention the intimacy sequence of communication technology use as much or as explicitly as females did.
Males were more likely than females to attend to instrumental aspects of electronic communication media.
When managing cross-sex relationship, males fell in line with the communication norms proposed by their female peers.
Computer-mediated communication channels are less affected by distance than devices that levy charges on the basis of the distance a message travels.
Judging the efficacy and appropriateness of using
a medium was based on how well its salient features
matched prominent goals or addressed major concerns of a
relationship at the given stage.
Media choice was contingent upon interactions between media features and factors at the individual, relational, and contextual.
FINDINGS: Romantic Escalation
Step 1: Boy meets girl
Step 2: FB check/friending
Step 3: Get their number
Step 4: Texting/Group hangouts
Step 5: FB wall posting
and messaging
Step 6: Call for a date
Symbolic Meaning
Distance in
Time & Space
(Skype & Email)
Facebook: casualness, impersonality, lack of personal interest & sensitivity.
Cell phones: convey closeness, tolerance of intrusiveness, and committment to the conversation and relationship.
16. Chad Edwards: 51.0
15. Tom Cruise: 73.8
14. Michael Jordan: 78.2
13. Adele: 84.7
12. Aaron Rodgers: 87.2
11. Donald Trump: 87.5
10. Hulk Hogan: 87.8
9. Dolly Parton: 88.6
8. Jimmy Fallon: 88.7
7. Pope Francis: 90.0
6. Oprah: 91.9
5. Bill Gates: 92.9
4. Elvis: 93.7
3. Hillary Clinton: 94.0
2. The Beatles: 94.4
1. Britney Spears: 95.8
Full transcript