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Leash LLC - Presentation 07.10

Layers
by

Filip Mladenovski

on 7 October 2016

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Transcript of Leash LLC - Presentation 07.10

THE
CHALLENGE
Leash will be formed as a Limited Liability Company (LLC)
The nominal share capital is 80.000 EUR
Each of the 4 subscribers having an equal ownership portion
Due to the lack of time to engage in the business a managing director will be employed

MARKETING
7P's - Leash Style
MODEL OVERVIEW
BUSINESS IN A NUTSHELL
DISTINCTIVE COMPETENCIES
What sets us apart?
Create a pet lover community
One-on-one connection with every pet owner & pet
Convenience and ease of use
Adherence to modern trends
Standard-based security and reliability
SERVICES & OPERATIONS
How will the business operate
ПProvide a platform њхfor pet owners and pet watchers
Provide care giving services with 3 levels of expertise
Most of the services will be provided by the users
MEET THE TEAM
The men behind Leash LLC
SOLUTION
What is Leash?
STRATEGIC OBJECTIVES
What, when and where?
RISKS AND EXIT STRATEGIES
LEASH
Business Presentation
Darko - GM of a family-run company, with a background in the sales and services Expertise: operations, communications and negotiations, client servicing and sales.
Filip - experience in advertising working wth international and domestic brands in the telecommunications, FMCG, financial and transport industry with a specialty in digital advertising.
Josif is an attorney at law, whose proficiency is corporate law, with a focus on labor law, mergers, acquisitions and anti-trust law.
Viktor is the youngest owner of a family company that manufactures female clothing. His expertise are in Human Resource and Strategic Planning
INTERNAL ANALYSIS
EXTERNAL ANALYSIS
PESTLE
GROWTH AND GENERIC STRATEGIES
Market penetration
HUMAN RESOURCES
HR Strategies
Partially outsourced and home based
SHRM
Finance
Questions and answers section
Organizational Charts

15 billion euros industry, 8.5 billion on services with yearly growth rate of 1,8%
High regional unemployment rate
Busy life trends
Porter’s five forces model framework

PRODUCT
PRICE
PROMOTION
PLACE
PEOPLE
PROCESSES
PHYSICAL EVIDENCE
Revenues
Funding
Costs
Investors ROI
Founders' money + 80.000
UNDP + Government + 3.000
FITD Fund + 17.000
Three revenue streams exist:

In-app revenue (10% of all payments)
Trainings
In-app advertising
Revenue sharing - 10% Leash, 89% pet care givers
Payroll costs for optimized workforce
Application development costs
Secondary - location and administrative costs
Goal 1: Return founders' money until Y3
Goal 2: Break-even in Y2
Goal 3: Become profitable in Y4


Goal 4: Sell at the end of Y5 maximizing acquired goodwill and user base
Exit strategies:
Merger and acquisition (M&A)
Initial Public Offering (IPO)
Business restructuring
Phase 1 - Y1 and Y2
Phase 2 - Y3
Phase 3 - Y4-Y6
PHASE 1 :

- 5000 users within Y1

- 300 % customer base growth in Y1

- Breakeven in Y2

PHASE 2 :

- Brand awareness increase of 15 %

- Annual revenue increase of 200 %

- Nationwide coverage
PHASE 3 :

- Regional growth

- Revenue boost

Unique business model
Online application defined as "Uber for pets"

Linking pet owners, trainers and caregivers
Pet watchers are obliged to gain proper multi-level certificates
Pyramidal training and employment scheme
Cost leadership strategy
Means of implementation
Start small
Outsource
Complementary partners
Alliances
Lock in strategy
Full transcript