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Leash LLC - Presentation 07.10
Transcript of Leash LLC - Presentation 07.10
Leash will be formed as a Limited Liability Company (LLC)
The nominal share capital is 80.000 EUR
Each of the 4 subscribers having an equal ownership portion
Due to the lack of time to engage in the business a managing director will be employed
7P's - Leash Style
BUSINESS IN A NUTSHELL
What sets us apart?
Create a pet lover community
One-on-one connection with every pet owner & pet
Convenience and ease of use
Adherence to modern trends
Standard-based security and reliability
SERVICES & OPERATIONS
How will the business operate
ПProvide a platform њхfor pet owners and pet watchers
Provide care giving services with 3 levels of expertise
Most of the services will be provided by the users
MEET THE TEAM
The men behind Leash LLC
What is Leash?
What, when and where?
RISKS AND EXIT STRATEGIES
Darko - GM of a family-run company, with a background in the sales and services Expertise: operations, communications and negotiations, client servicing and sales.
Filip - experience in advertising working wth international and domestic brands in the telecommunications, FMCG, financial and transport industry with a specialty in digital advertising.
Josif is an attorney at law, whose proficiency is corporate law, with a focus on labor law, mergers, acquisitions and anti-trust law.
Viktor is the youngest owner of a family company that manufactures female clothing. His expertise are in Human Resource and Strategic Planning
GROWTH AND GENERIC STRATEGIES
Partially outsourced and home based
Questions and answers section
15 billion euros industry, 8.5 billion on services with yearly growth rate of 1,8%
High regional unemployment rate
Busy life trends
Porter’s five forces model framework
Founders' money + 80.000
UNDP + Government + 3.000
FITD Fund + 17.000
Three revenue streams exist:
In-app revenue (10% of all payments)
Revenue sharing - 10% Leash, 89% pet care givers
Payroll costs for optimized workforce
Application development costs
Secondary - location and administrative costs
Goal 1: Return founders' money until Y3
Goal 2: Break-even in Y2
Goal 3: Become profitable in Y4
Goal 4: Sell at the end of Y5 maximizing acquired goodwill and user base
Merger and acquisition (M&A)
Initial Public Offering (IPO)
Phase 1 - Y1 and Y2
Phase 2 - Y3
Phase 3 - Y4-Y6
PHASE 1 :
- 5000 users within Y1
- 300 % customer base growth in Y1
- Breakeven in Y2
PHASE 2 :
- Brand awareness increase of 15 %
- Annual revenue increase of 200 %
- Nationwide coverage
PHASE 3 :
- Regional growth
- Revenue boost
Unique business model
Online application defined as "Uber for pets"
Linking pet owners, trainers and caregivers
Pet watchers are obliged to gain proper multi-level certificates
Pyramidal training and employment scheme
Cost leadership strategy
Means of implementation
Lock in strategy