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English for Public Relations

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by

Diana Cembreros

on 4 February 2013

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Transcript of English for Public Relations

Prof. Diana Cembreros English for Public Relations McLisky, M. (2012). English for Public Relations in Higher Education Studies. Garnet Education.

The BIG Press Release Book - Press Releases for Every Occasion and Industry

Social Media Playbook: Everything Your Company Needs to Know to Succeed on the Social Web
Bibliography Prueba escrita: 50%
Ejercicios prácticos +
pruebas sobre el libro: 40%
Asistencia y participación: 10% Assessment Despacho de Publicidad y RRPP
Fac. de Comunicación

dcembreros@ucjc.edu
Twitter: @dianacem Diana Cembreros Castaño Social Media Revolution Syllabus 1. Public relations practice
2. PR careers using technology
3. Crisis communication
4. Public relations marketing
5. Investor relations
6. Communication and technological change Reading & Writing 1. What is public relations
2. Public relations research
3. PR for non.profit organizations
4. External influences on PR
5. Corporate social responsibility
6. PR relations regulation Listening & Speaking Listening & Speaking Reading & Writing Requisitos Generales Extraordinaria Consideraciones Extraordinaria Asistir al menos al 80% de las clases.

Entregar todas las prácticas escritas.

Haber hecho al menos el 50% de las prácticas de aula. Conv. Ordinaria En convocatoria ordinaria el alumno debe superar la prueba escrita final para poder aprobar la asignatura, independientemente de su nota de prácticas.

Las prácticas que se desarrollen en el aula no serán reevaluables.

Los alumnos bilingües o con un nivel acreditado de al menos C1 debe ponerse en contacto con la profesora a principio de curso. Si el alumno suspendió el examen en la convocatoria ordinaria, se le guardará la nota de prácticas y concurrirá a una segunda prueba que deberá superar de manera independiente y que consistirá en el 50% de la nota final.

Si el alumno no cumplió los requisitos para presentarse en convocatoria ordinaria, la calificación final vendrá dada por una única prueba.
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