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Smurf Licensee Meeting 2011


Charlotte Swärd

on 21 February 2011

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Transcript of Smurf Licensee Meeting 2011

Agenda 11.00


14.45 Bulls Presentation


Coffee Break
Presentation of Workshop MAXIMIZE RETAIL PRESENCE
WITH THE SMURFS IN THE NORDIC Overall Objective Nordic market, licensees, artwork,
promotion & marketing What's Smurfing in Scandinavia? Syndication TV Music DVD - 2D Animation Sony Home Entertainment
DVD Smurf Licensees Jakks Pacific has the Master Toy license with distribution in the Nordics through BR and Toys"R"Us. Schleich figurines will be distributed by KE Mathiasen Toys Apparel Games & Puzzles Hometextile/Melamin Nursery Party Goods Candy BTS/Stationery/Greeting Cards Soft Drink KE Leisure distributor of Vespo and Merison Artwork Promotion Partners McDonald's
Viking Line New/Potential Licensees Hamax - Cycle Security
Björna - Home Decoration
Fynbo - Jam, marmelade
Rokko - Ski sledges, ski boards
Libro - Bags
Atomic - Skies
CCS - Personal care
Nordahl Andersen- Gift ware Social Media: Ideas Newsflash PR Media Twitter Facebook Bloggers Provide leading bloggers with: Daily Nordic newspapers Family magazines (kids in ages 3-9) Product samples to editorial staff Press releases Target group Movie magazines News
Product samples Bulls has contacts with the most important and most visited bloggers. Bransch/industry press Actions Provide editorial content Teenage magazines Bulls' Marketing Licensee Meeting

Costume Partner Junior Productions Meet & Greets 10 good reasons Smurfs are a unique creation 50 years of business experience Timeless Universal values High collectability All target ages Future is bright Publishing Bulls Syndicates the Smurf strip in the Nordic H&M KE Leisure Finland
MTV3 Juniorikanalli Denmark
DR Ramasjang -
Every Monday-Friday at 5 pm. Amscan Barbo-Toys alga Malaco Leaf 70% market share on kids candy boxes Sinebrychoff The 2nd best sold soft drink in Finland Haribo Multiterritorial Euromic
Kartu Rätt Start Classic Trendy Movie Smurf Smurfette Smurfette Smurfette 3D Clumsy Nordisk Film Distribution
Broadcasted since 1981 all over the world (80 coutries) Sweden
Warner Music vol. 11, 12

EMI vol. 17, 18 DVD: Preliminary release November 2011 McDonald's Campaign
August 15 - October 1
Premium: Plush All ages 3D Flat Line Shadow Design Ideas IMPS Art Studio Be creative Surprise us Movie Sweden - Semic 4 new titles

Activity Book “Brainy”
Novelty book “Clock”
Story book “School”
Activity Book "The Smurfs" Finland - Otava June:
Activity Book for 4-6 year olds
Smurfs Story Book, including 3 titles

Smurfs Movie Novelization
2 Smurfs Comic albums (L'aérostroumpf et quatre autres aventures & L'étrange réveil du Schtroumpf Paresseux) Norway - Schibsted 4 Sticker books
Index book Denmark - Art People Sweden - Rebus Sweden -
Bonnier Carlsen Egmont Kärnan Consol Games Ubisoft
All major consols Smurf app. Live Action/CGI Animation in 3D
September 2 - Sweden, Finland, Norway
August 25 - Denmark Smurf A trendy touch to the evergreen
characters Retail Campaigns Web Competition Bulls coordinate retail campaigns Smurfs are a unique creation Worldwide brand awareness Boys and girls appeal Multi-cultural
Full transcript