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Tweets, Likes and Memes:

The ethics and philosophy of Social Media, and the necessity for collective responsibility.

Philosophy And Religion

on 11 October 2013

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Transcript of Tweets, Likes and Memes:

"The ethics and philosophy of Social Media, and the necessity for collective responsibility"

How does language develop through the use of social media?
Is our interaction on social media
an extension of our brain?
David Hume saw memories as a set of private images running through one’s head.

Kierkegaard explored, by Dreyfus
Connectivity vs Anonymity.

What is the risk?

Dreyfus argues that there is an
intrinsic lack of risk within the
online community.

What does the future of social networking look like? Judging from a few recent developments, the social media of the future might be open source or even community-run.

What is my digital footprint?
Our experiences, memories, thoughts, patterns, judgements and feelings are stored in our brains in a variety of ways. We can train our minds to compartmentalise our memories in order to recall them more smoothly.
Tweets, Likes and Memes:
How does my digital footprint reflect my personality
What is yours?
How do we interact
on social media?
Business issue:
Twitter UK wanted to prove the value of their platform to media and TV as a key driver of audience. They wanted to show how Twitter is a crucial place for people to discover and share video content – and how Twitter buzz around a video can make it go viral.

What now is the power behind my stamp of approval?
Does this alter my personhood?
If I were an existentialist, how
would I approach social media?
Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches. Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation. If a scientist hears, or reads about, a good idea, he passed it on to his colleagues and students. He mentions it in his articles and his lectures.
Richard Dawkins
"The Selfish Gene"
If the idea catches on, it can be said to propagate itself, spreading from brain to brain.
`... memes should be regarded as living structures, not just metaphorically but technically.

When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host cell.

And this isn't just a way of talking -- the meme for, say, "belief in life after death" is actually realized physically, millions of times over, as a structure in the nervous systems of individual men the world over.'

N. K. Humphrey, paraphrased by Dawkins:
If this is the case, and we plant an
image in someone's mind, are we
influencing their capacity for memory, therefore
altering their minds?


#advertising #TLMseminar

What will we cover?
Social Media:

Integrated marketing communications (IMC) is the guiding principle organizations follow to communicate with their target markets.
To accomplish these objectives, the elements of the promotion mix are carefully coordinated so the information transmitted to the marketplace through these elements consistently communicates a unified message that broadly reflects the organisation’s fundamental values.
Kelly School of Business, USA
Kelly School of Business, USA
Source: http://www.digitaltrends.com/features/the-history-of-social-networking/#ixzz2h8EIs0Q9
Phenomenology of
social media
What do you think?
The motives behind our uses
of social media: lying, selling,
profit-making etc.
Technology is a
monolithic force with a distinctive
vector of influence, one that
seeks to constrain the human
experience of reality in many ways.
We are drawn to online social
environments specifically
because they allow us to play
with notions of identity, commitment
and meaning.

Without risking the irrevocable
consequences that ground real
identities or relationships.
Source: Plato.Stanford.edu
Ethics of identity and virtue
Virtue Ethics and social media:
1) Bravery
2) Temperance (moderation)
3) Generosity
4) Honesty
5) Friendliness
6) Wit
7) Modesty

…the Net frees people to develop new and exciting selves. The person living in the aesthetic sphere of existence would surely agree, but according to Kierkegaard, “As a result of knowing and being everything possible, one is in contradiction with oneself” (Present Age, 68). When he is speaking from the point of view of the next higher sphere of existence, Kierkegaard tells us that the self requires not “variableness and brilliancy,” but “firmness, balance, and steadiness”.
Dreyfus: 2001, On the Internet, New York: Routledge
What ethical concerns do I have with social media?
While scholarship in the social and natural sciences has tended to focus on the impact of SNS on psychosocial markers of well-being (social capital etc), philosophical concerns about social networking and ethics have generally centered on topics less amenable to empirical measurement (identity, privacy, freedom).
However, the ethical implications of these technologies are not strictly interpersonal.
The complex web of interactions between social networking service users and their online and offline communities, social network developers, corporations, governments and other institutions—

along with the diverse and sometimes conflicting motives and interests of these various stakeholders—will continue to require rigorous philosophical analysis for decades to come.
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