Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Social Media Infographics

Northwestern/Medill Inform-al presentation
by

Brandi Heinz

on 5 August 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Social Media Infographics

Online Marketing:
the landscape
"Let's put up a page" Let's build a relationship
with our target market online What technologies are they ready for, and where? Social Technographics 2006: How do people participate?
Creators
Critics
Collectors
Joiners
Spectators
Inactives
2010: How do people participate?
Creators
Conversationalists
Critics
Collectors
Joiners
Spectators
Inactives
Conversationalists:
update their status 2006 2010
Creators 18% 24%
Conversationalists n/a 33%
Critics 25% 37%
Collectors 12% 20%
Joiners 25% 59%
Spectators 48% 70%
Inactives 44% 17%
Change from 2006-2010 Find out more: Studies by Forrester Research Examine online social behavior of your target market

Behaviors = Applications What are my customers open to? Brandi Heinz
Full transcript