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Social Media Infographics

Northwestern/Medill Inform-al presentation
by

Brandi Heinz

on 5 August 2010

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Transcript of Social Media Infographics

Online Marketing:
the landscape
"Let's put up a page" Let's build a relationship
with our target market online What technologies are they ready for, and where? Social Technographics 2006: How do people participate?
Creators
Critics
Collectors
Joiners
Spectators
Inactives
2010: How do people participate?
Creators
Conversationalists
Critics
Collectors
Joiners
Spectators
Inactives
Conversationalists:
update their status 2006 2010
Creators 18% 24%
Conversationalists n/a 33%
Critics 25% 37%
Collectors 12% 20%
Joiners 25% 59%
Spectators 48% 70%
Inactives 44% 17%
Change from 2006-2010 Find out more: Studies by Forrester Research Examine online social behavior of your target market

Behaviors = Applications What are my customers open to? Brandi Heinz
Full transcript