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Facebook for Business

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by

Jessica Goodrich

on 12 October 2016

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Transcript of Facebook for Business

June 2016
1.13 billion daily active users on average
1.57 billion mobile daily users on average
1.71 billion monthly active users
1.57 billion monthly active users
Facebook users
Business Page vs Profile
Facebook for Business
Capital Area District Libraries
One person business? You are the team

More than one person - decide on one person to manage your social media but let multiple people post
Social Media Plan - Team
Posting Etiquette
Profile
individual
personal info
one login
Page
brand focused
multiple contributors
like vs friend
stats
Facebook terms of service
Social Media Party - Do's
Cater to your audience
Try to stick to an 80/20 rule -
80% content, 20% promotional business
Be authentic
Tell the truth
Quality over quantity
Respond to all comments
Use photos for more reach
Acknowledge and correct mistakes promptly

Tab Apps
Post targeting
Pinned Posts
Highlighted Posts
Features Likes
Custom Tabs
Promotions
Events
Milestones
Use Facebook Features
Expression doesn't always convey clearly online
Don't make lite of news events
Be professional at all times, don't get angry
Don'ts
“There are three things I have learned never to discuss with people...religion, politics, and the Great Pumpkin.” 
https://www.facebook.com/cravingsgourmetpopcorn/

Business Page Parts
Prepare to Create a Page
Create Your Page
Decide on what is right for your business
Messaging - will you answer your messages?
Notifications - edit them so you don't get annoyed
Publishing tools - where you can view scheduled posts and create drafts
Take time to get familiar with where to find settings
Be patient with yourself
Settings
Social Media Advantages
Social Media Plan - What is it?
the summary of what you plan to do and what you hope to achieve for your business using social networks

does not have to be difficult or complicated
Social Media Plan - Goals
Drive online sales
Increase local sales
Connect with customers
Promote your brand/business
What are your goals?
What do you hope to achieve?
facebook.com/business
info about FB features that help achieve your goals
Social Media Plan - Find your voice and tone
If your brand was a person, what kind of personality would it have?

If your brand was a person, what's their relationship to the consumer?

Describe in adjectives what your company's personality is not

Are there any companies that have a similar personality to yours?

How do you want your customers to think about your company?
Social Media Plan - Target Audience
Who are you trying to reach?
What are they like?

More than female, age 40-45, lives in US
Instead create buyer personas
then craft your message towards them
What type of content?
How often will you post?
Content creation plan

Types of Content
Brand Related Holidays
Quotes
Events
Behind the scenes
Photos
Promotions
News
Social Media Plan - Content
Liking Other Businesses as Your Business
Community Outreach
Jessica Goodrich
Business Outreach Librarian
goodrichj@cadl.org
Hashtags
Parting mentions
Facebook News Algorithm
Mobile pages manager
What to have before you create you page
business description
profile photo
know your preferred page audience and their interests
cover photo
must be at least 399 pixels wide and 150 pixels tall
www.facebook.com/business
Liking other businesses as your business is a great way to support your community and get more traffic
Use hashtags # in your posts when it makes sense
Don't use too many, 1-3 is good
#lovelansing a popular tag in our area
#
Full transcript