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User Experience Design: The What, Why & How

A high-level view of ux design, including good & bad examples. Proprietary company information removed.

Elyssa Albert

on 17 December 2012

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Transcript of User Experience Design: The What, Why & How

BEFORE User Experience Design Elyssa Albert UX Designer New York City Subway Stairs A Brilliant Example of a User Experience Failure What is User Experience? The experience a person has when completing a process or task, often interfacing with a system
System could be a website, application - generally some form of human-computer interaction
UX design considers the objectives of the business and the intent and context of the user Why is UX Important in System Design? BEFORE: 1. 2. What the designer thought looked good
What the client wanted AFTER: 1. 2. 3. User-centered design (users’ needs)
Usability (mobile devices, browsers, internet connections)
Web accessibility (those with special requirements + those without broadband connections, older mobile devices, etc.) What is the experience we want to give the people who use the website/app? User-Centered Design Business Objectives Successful Design! + = Remember - It's not just about making things "look pretty"! Gross! So... What Does a UX Designer Do? "Your candy might be wrapped in pretty paper, but people won't buy it twice if it tastes like junk."
- Peter Steen Hogenhaug Study and evaluate how users interact with & feel about a system
Ease of use, perception of value, utility, efficiency, etc.
Efficiency of task completion
Sub-system and processes within a system (ex. checkout process of an e-commerce website)
Create design following documented best practices and standards
Combine user-centered design mentality with business-provided objectives to create a successful design 1. 2. 3. UX Design Examples The Good, the Bad, and the Ugly Objectives? Seriously? Gilt Groupe; Members Only Shopping Gilt Groupe provides insider access to today’s top designer labels, at up to 60% off retail. Become a member and find something new every day for women, men, kids and home as well as exclusive local services and experiences, and one-of-a-kind travel packages. Sign in and see what inspires you today. Objectives? Where does your eye go? The Good Good UX Design Saves Lives! Target's ClearRx System The Industry Standard
Inconsistent Labeling
Branding Trumps All
Confusing Numbers
Poor Color Combinations
Curved Shape is Hard to Read
Tiny Type Which one do I look at? AFTER The Solution
Easy I.D.
Code Red
Information Hierarchy
Green is for Grandma
Take "Daily"
Clear Warnings Where Does UX Fit? Good UX process uses feedback and iteration before building Questions? Good UX design is iterative Sources What Is User Experience Design? Overview, Tools And Resources - Jacob Gube http://bit.ly/jVgK8V http://nym.ag/kt4vr The Perfect Prescription - Sarah Bernard http://bit.ly/OtFhAn New York City Subway Stairs - Dean Peterson http://bit.ly/IbLR9I Gamification And UX: Where Users Win Or Lose - Peter Steen Høgenhaug http://bit.ly/UuqSmY User Experience Design - KIT digital
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