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Commercial Strategy

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by

Pawitra Masa-ah

on 27 January 2015

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Transcript of Commercial Strategy

Up
Commercial
Strategy
GOAL!
You can do it !
Thank you!
Why don't people buy from you?
Area Sales Management
What is our strategy?
Integrated Sales
Area Sales
Who is my boss?
The real reason is
" Lack of Belief"
Lots of Reasons
Price
Lack of Need
Competitor is better
VALUE
Create the need
Really ?
Actions
Vertical Sales
Product Specialist
Knowledge Sharing
Customer Value Proposition (CVP)

Actions
Sales Revenue (Lab, MS, IC & ES)
Customer Intimacy
Geographical Specialist
Competitor Intelligence

Bangkok
Center Region
North
Northeastern
East
West
South


If you show me the money,
I will show you the honey.
Full transcript