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Transcript of Commercial Strategy
You can do it !
Why don't people buy from you?
Area Sales Management
What is our strategy?
Who is my boss?
The real reason is
" Lack of Belief"
Lots of Reasons
Lack of Need
Competitor is better
Create the need
Customer Value Proposition (CVP)
Sales Revenue (Lab, MS, IC & ES)
If you show me the money,
I will show you the honey.