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BTEC Unit 1: The Business Environment - P2

The presentation for week 2 of Unit 1
by

Rens Loing

on 30 January 2013

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Transcript of BTEC Unit 1: The Business Environment - P2

...let's look back for a moment. Before we move on... The iceberg thickens... Unit 1: Lesson 2 Unit 1 - P2: "Stakeholders" What
is a
Business? Why
does the
business exist? What
kind of
Business is it? Who
owns the
Business? What are stakeholders?
How do they influence a company? Today's questions People or organisations who have an interest in the way a company operates. What is a "stakeholder"? NOTE: "Having an interest in" is not the same as "being interested in". Individually, write down one example of each of the following, for your for-profit company: Exercise People who could be stakeholders
Organizations that could be stakeholders Customers
Employees
Suppliers
Owners
Managers
Communities
Government The 7 types of shareholders
The community is the area in which the company is based.

It is also as the area where it delivers its products or services to.

The community often provides a company with customers and employees. Communities
Owners have invested in the company

Owners have access to the profits of a company, but typically, they are also liable for the debts.

The number of owners can vary between one (sole trader) and many thousands (NV, plc) Owners
Employees agree to work for a company, in exchange for a salary.

They often simply follow orders from the management.

They are often represented by trade unions. Employees - description
The main focus of the government is the wellbeing of all its citizens: financial, health, safety and environmental.

The government receive income from business through various taxes.

They control companies through legislation. Government
Managers run the company from day-to-day.

They plan, organize, make decisions and control.

Typically, they are only employed by the company but do not own the company. Managers
Suppliers provide a company with the resources (goods, services) to run the business.

For suppliers, the company is their customer. Suppliers
Customers use the products or services, that are supplied by a company.

They may be individuals or other businesses. Customers Not-for-profit
Employees/volunteers
Suppliers
Government
Donors/contributors
Board of Trustees
Areas they operate in
People they work for For-profit
Employees
Suppliers
Government
Owners
Managers
Communities
Customers Possible stakeholders Stakeholders influence a company A company has an effect on its stakeholders How does a company have an effect on its stakeholders?

Pick one, and write down what you think the answer for that stakeholder is.

Customers
Employees
Suppliers
Owners
Managers
Communities
Government More paper planes How do the stakeholders influence a company?

Pick one, and write down what you think the answer for that stakeholder is.

Customers
Employees
Suppliers
Owners
Managers
Communities
Government Hit the whiteboard for bonus points Company Stakeholder Stakeholder Stakeholder Stakeholder The effect that companies have
Managers have to follow their wishes and visions of the owners.

They want to do what is best for the department that they are responsible for.

They want job security and improved conditions Managers - influence
Suppliers want to make money for their own business.

They want a long-term relationship with their customers.

They want steady orders and on-time payment. Suppliers - influence
Employees want higher salaries.

They want better working conditions

They also want job security and promotion possibilities Employees - influence
The government wants companies to be strong, successful, stable and responsible.

and wealth Government - influence
The community wants to encourage positive effects from the company (eg. employment, wealth, stability).

(eg. nuisance, pollution, unemployment) Communities - influence
Owners want to make profit in the company

Shareholders want a good return on their investment

They all want to see the company rise in value Owners - influence They want low prices, or at least value for money

They want new and improved products and services

They are often loyal to a brand Customers - influence
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