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Putting the Social in Social Media (v2)

...
by

Nick Charney

on 20 September 2011

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Transcript of Putting the Social in Social Media (v2)

#1 #2 #3 #4 #5 info is centralized, protected and controlled info is freely distributed and uncontrolled from a world where ... to a world where ... reward(s):
situationally adaptive
instantly attainable
serendipity of open barriers(s):
heavy/slow process
difficult to access
reinventing the wheel movement tension opportunity remove barriers info is pushed without permission people pull the info they want from a world where ... to a world where ... movement people are closed
(esp. those in authority) people are open to new ideas to a world where ... movement people think in isolation people think openly and with others from a world where ... to a world where ... movement dominated by the
professional voice embraces the
personal voice from a world where ... to a world where ... movement tension tension tension tension opportunity nurture interests opportunity play safe opportunity build trust opportunity understand your goals opportunity exploit common ground opportunity establish guardrails opportunity manage the challenges opportunity understand the risks opportunity spend where it counts work is done behind closed doors work is transparent from a world where ... to a world where ... #6 movement tension reward(s):
signal
asks you to opt in
filters saving time barriers(s):
noise
can't opt out
iterations wasting time reward(s):
ideas generation
cross pollination
healthy relationships
motivating barriers(s):
can't contribute
group think
adversarial
draining reward(s):
innovation
collaboration
work isn't so worky
wisdom of the crowd barriers(s):
stagnation
disconnected
clock-watching
dysfunction reward(s):
real conversations
passion infuses obligations to the org
breeds ownership barriers(s):
bureaucratic jargon
disinterest deflects responsibility to the org
passes the buck reward(s):
deep understanding
constant learning
anticipate issues
decisions can stand barriers(s):
how and why obscured
no learning
often too late
poor decision making publishing the message is controlled anyone can publish or republish a message from a world where ... to a world where ... movement tension reward(s):
engaged voices
message focused
people connected by participation barriers(s):
lack of voice
process focused
people are disjointed people are controlled by fear people are given freedom and responsibility from a world where ... to a world where ... #8 movement tension reward(s):
fosters participation
rewards performance and calculated risks barriers(s):
kills participation
race to the bottom
rewards not making mistakes information tools are imposed by the group information tools are chosen by individuals from a world where ... to a world where ... #9 movement tension reward(s):
humanizing
life 2.0
seamless barriers(s):
just another #
work 1.0
time warp institutionalized learning is additional work social learning is natural from a world where ... to a world where ... #10 movement tension reward(s):
free
accessible daily
omni-directional
fun barriers(s):
costs money
requires approvals
uni-directional
boring #7 agenda 1) intro
2) social media is a disruptive technology
3) organizational tensions and arising opportunities
4) the importance of seizing these opportunities
5) q&a by nick charney i'm all out of clever titles nick charney
twitter: @nickcharney
email: ncharney@cpsrenewal.ca
blog: cpsrenewal.ca the ground is shifting it's causing tension creating barriers to engagement and innovation opportunity from - to - tension manifests
in many ways from a world where ... social media is a disruptive technology thanks so much for your time thanks so much for your time images: http://bit.ly/cpsr_flickr nick charney
ncharney@cpsrenewal.ca
http://cpsrenewal.ca spend where it counts
understand the risks
manage the challenges
establish guardrails
exploit common ground
understand your goals
build trust
play safe
nurture interests
remove barriers 10 step process a quick story that pulls it all together 1 year later what will we make of them?
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