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e-commerce Strategy

Marketing strategy based on Launch at Flat Knowledge.

Josh Smith

on 26 April 2010

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Transcript of e-commerce Strategy

Marketing Strategy Creative Brief
Intro The Purpose Set guidelines and define what you want A contract between you and your client What's in a creative brief? This is a good prectice and useful for brainstorming Split into groups
Pick a company to write a brief on
Share at the end of the class
Ideas Apple - a new iPad
Toyota - safety concerns
Bluffton - Attract Undergrads
Full transcript