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Transcript of Shezan
Muhammad Zeeshan Shafiq
Muhammad Nauman Abid
Omer Farooq Virk
Shezan International Limited
Established in 1964
Vision & Mission
Oldest name in the market
Very Good Financial Backup
Lack of Good Distribution Network
Same Packaging for decades
No line extension in existing brands
Largest Market Leader
Sales can be increased by improving advertisement and Distribution Network
New flavors can be introduced
Low quality food at less Prices
Intense Competition in Juice market
Product Life Cycle
Demand is increasing
Market-Share is still low
Sales are at peak
Market Shares are maximum
Profit is maximum
Sales growth become Negative
Competition is still high
Marketing Mix | Four P's
Suggestions & Recommendation