Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Shezan

No description
by

Zeeshan Shafiq

on 5 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Shezan

Shezan
Group Members
Muhammad Zeeshan Shafiq
Muhammad Nauman Abid
Osama Inam
Omer Farooq Virk
Introduction
Shezan International Limited
Established in 1964
History
Vision & Mission
Statement
BCG Matrix
Micro Environment
Marketing Project
The Company
Supplier
Market Intermediaries
Customers
Competitors
Publics
Macro Environment
Demographic
Economical
Technological
Cultural
Marketing Strategy
Objective
Target Market
Age
Location
Class
SWOT Analysis
Strengths
Oldest name in the market
Good Quality
Largest farms
ISO certified
Very Good Financial Backup
Weakness
Weak Advertisement
Lack of Good Distribution Network
Same Packaging for decades
No line extension in existing brands
Opportunities
Largest Market Leader
Sales can be increased by improving advertisement and Distribution Network
New flavors can be introduced
Threats
Religion intervention
International competitors
Low quality food at less Prices
Intense Competition in Juice market
Product Life Cycle
Introduction
Growth Stage
Popularity increases
Demand is increasing
Market-Share is still low
Maturity
Sales are at peak
Market Shares are maximum
Profit is maximum
Decline
Sales growth become Negative
Profit Decline
Competition is still high
Marketing Mix | Four P's
Product
Price
Position
Promotion
Suggestions & Recommendation
Product
Distribution Strategy
Pricing Strategy
Promotion Strategy
Full transcript