Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Nintendo

No description
by

Austin Mueller

on 5 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Nintendo

Wii
95.85
million units
Welcome to the World of Nintendo!
Remember this?
What does '
Nintendo
' mean to you?
Nintendo has done an awesome job branding themselves.
Starting in the early 1980's, Nintendo started a revolution
Well, at least in the gaming industry...
Here's what I mean
Nintendo changed the game... literally
Nintendo's branding deserves an A+
Their roots extend to so many different cultures, each basically a brand in itself!
Austin Mueller
Let's look at the big picture
WHY?
What Nintendo has done so well is create an


brand that is so
simple
, it will withstand the test of
time
and
trends
.
INTERNATIONAL
Welcome to the World of Nintendo
Austin Mueller
Marketing
&
Public Relations
Marketing
Graphics!
Gamepad!
Public Relations
dropped PR firm
decided to do everything "in-house"
Big Strategy
don't release prices
HD 1080p
by Jared Stepp
5 years of Let's Plays
3/4 of a Mil. Subs
1.5 mil. views median
from Conyers GA
Chuggaaconroy
Community
keep the Wii commercially viable and alive while still heavily promoting the Wii U launch
Let's Plays
they sell themselves!
the soft benefit of millions of viewers watching Chuggaaconroy gleefully play through the latest Mario game could be more beneficial to Nintendo’s sales than some short-term ad revenue
Demographic-
Today's Modern Family
revolutionized motion gaming
"each of the seemingly different activities we are doing today can be united by taking advantage of both the big TV screen and the smaller, more personalised screen on the Wii U gamepad.” Miyamoto
Jared Stepp
storage!
32 GB!
"A company that markets itself" - Jared Stepp (2013)
Nintendo Finances

Jessica Devaney
Game Commentary
Influencing factor on viewer
even video game secrets!
Streetpass:
E3
little confidence in consumers and developers
disappointing performance
little to talk about
$100.00 cheaper than competition
Nov. 18-Launch
Christmas
expectations:
17.5 mil. of 3DS XL
5.5 mil. of Wii U
Recently-$50 Price Cut= 200% increase in sales
Bundles!
3DS XL (MORE BIGGER!)
First reported net loss in over 3 decades
Wii U- Main Focus
3DSXL- UPDATE
Expansion
Ty Taylor
Nintendo's first product?
1889
Japanese playing cards, Hanafuda (flower cards) manufactured and sold in Kyoto, Japan
Nintendo incurred over $950 million net income in the previous 2011 year
1953
First company to mass produce plastic playing cards in Japan
1963
Started manufacturing and selling toys and games in addition to playing cards
Over $500 million loss of income for fiscal year ending March 2012
1977
Developed first home game machines, TV game 15 and TV game 6
1981
Coin-operated video game Donkey Kong
1983
Family Computer System in Japan
1985
Nintendo Entertainment System (NES)- US version and Creation of Super Mario Brothers
1989
Game Boy- 1st portable hand-held game system
1996
Nintendo 64 launched in Japan and U.S.
1998
Game Boy Color
Pokemon released and creates worldwide phenonmenon to "catch em' all"
2001
Game Boy Advance released worldwide
Game Cube released in Japan and U.S
2004
Nintendo DS launched in Japan and U.S.
2006
Released the Wii that used a unique remote that enhances the gaming experience
2011
Nintendo 3DS- 3D handheld gaming system without the need of glasses
2012
Launch of the Wii U
As of June 30, 2013, Nintendo has shipped 3.6 million units.
First Nintendo console to support high-definition graphics.
Wii U
Innovative controller, Wii U Game Pad, which has a 6.2 inch screen
Off-TV Play- controller's touchscreen can play certain games without having the TV on
Home vs. Handheld Systems
In the 30 years since starting to manufacture gaming systems, Nintendo has sold about
270
million home consoles and about
385
million handheld systems
Expansion of Nintendo
"We continue to make brand-new and unique proposals, and efforts for the growth of the home entertainment industry with a mission that is to pleasantly surprise people and put smiles on the faces of everyone Nintendo touches."
-- President, Satoru Iwata
The success of Nintendo can be attributed to their ability to be innovative throughout time
Family oriented games attract consumers of all ages
Game franchises, such as Super Mario Brothers and Pokemon, have created followings across the globe
Game On
Hardware Sales
Software Sales
Wii
818.46 million units
Employee Relations
by Sam Trammel
Internal Communication

Personal Career Development

Work and Family

Health and Wellness
Internal Communication
Promote communication among employees in different departments
Team building seminars
English assistance at European subsidiaries

Personal Career Development
Orientation Training
Active on-the-job Training
External Seminars
Personal Evaluations
Personal Development Plans

Work and Family
Bring your child to work day
Bring your family to work day
Above and beyond

Health and Wellness
Physical and Mental Well-Being
Health Consultation Room
Supplies Info on Healthy Dieting and Exercise Programs
Recognized for last 4 years as AHA Start! Fit Friendly Company

Nintendo DS
151.52
million units
Nintendo 3DS
17.13 million units
Nintendo DS
900.31 million units
Nintendo 3DS
45.42 million units
RISK FACTORS
global economy
Yen
regulations
Full transcript