Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

The Beer Industry

No description
by

Dana Bitterly

on 25 June 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Beer Industry

The Beer Industry
In relation to the global sale of beer, this is the brewing and retail sale of the different product categories available internationally.
Beginning of Beer
•The first beer is credited to Neolithic times
•The first beer was produced and consumed in China more than 7000 years ago.
•Beer production in Europe is dated around the year 3000 BCE.
•Women were the original brewers of beer.
•Men took over brewing from women during the 700s CE.

Beer in the 18OOs
• The mass production and sale of beer globally was influenced by many of the inventions and innovations starting in the 1800s.
• The first big step was the bottling of beer and the ability to mass-produce glass bottles.
• This led to the invention of screw caps and pop caps that are seen today on bottles.


Commercialization of Brewing and Beer
Commercial breweries appeared in the fourteenth century
Demand grew-fifteenth century, as water was dangerous to drink.
Growth consumption cause beer regulations and laws
The first law was from Nuremberg.
This law – ‘Reinheitsgebot’ also known as the purity law required that beer be produced from only hops, barley, and pure water.

3000 BC
1300s
Modern Era of Beer
• In the early 1900s the invention of the can came around in the United States. The use of cans as opposed to bottles was very popular in the U.S., but not globally until later in the 20th century.
• Beer markets in the U.S., Germany, and the UK reached substantial sizes in the mid 1900s producing approximately 5-7 billion liters of beer each.
• By the 1980s beer consumption is growing rapidly in emerging markets.
• Russia is one of the largest beer consuming emerging markets followed by Brazil, India, and China
• During the 1980s and 1990s large breweries emerged
• During the early 2000s China has become one of the largest beer consuming economies.

1800s
1900s
North America
Canada
United States
Mexico
South America
Brazil
Argentina
Colombia
Venezuela
Western and Eastern Europe
Denmark
France
Belgium
Austria
Finland
Czech Republic
Romania
Hungary
Poland
Turkey
Germany
Greece
Italy
Ireland
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
UK
Russia
Indonesia
Thailand
Taiwan
China
South Korea
Singapore
Japan
Philippines
Malaysia
Australia
Hong Kong
Vietnam
India
Asia-Pacific
South Africa
Saudi Arabia
Nigeria
United Arab Emirates
Middle East-Africa
New Zealand
By: Dana Bitterly, Ethan Kaplan and Nicole McQueen

German Beer 101: The Bavarian Reinheitsgebot, Part I. (2010). Examiner.com. Retrieved from http://www.examiner.com/article/german-beer-101-the-bavarian-reinheitsgebot-part-i

External environment issues or forces that are currently impacting beer industry…
Financial
Growth
Economical
Technological
Cultural
Political
Health
Technology
Growth
Financial
External Environment
7 billion-world population
Brazil, Russia, India and China - highest rate of market growth
India led in terms of growth, yearly rate of 2% between 2006 and 2010.
China forecast to remain at the top-expected to hit $82 billion in 2015.
Rising income levels in India- lead to more consumption.
Tax on imported beer, microbreweries are more cost-effective India.

Efficiency, less costs
Refrigeration and motorized transport
Packaging
Internet
Marketing
Taste

Political/Legal
Laws and Regulations
U.S. Government
Taxed as a luxury good-40%

Responsible drinking
Drunk driving

Do you think commercials can change your attitude towards beer consumption?
Major industry trends or issues
Target marketing to woman

Health
Target marketing to beer bellies/people trying to lose weight
Economic

•Economy
•Jobs
•Taxation

According to the Worldwide Brewing Alliance there are 1,287 Global Social Responsibility Initiatives
Underage drinking and alcohol abuse
Responsible consumption
Drinking and driving
Responsible advertising and marketing
Responsible retailing
Workplace programs
Community Outreach/CSR Campaigns

Society
Environmental Responsibilities
Recycling
Water Conservation and Treatment
Energy Management
Wildlife and Habitat Conservation

Energy
Gas
Water
Wildlife and Habitat
Conservation

Current Market Value (2010): 104,978.3 million

Estimated Future Market Value (2015): 137,458.9 million

Target Region: China



Analysis of the Industry
Stakeholders
Key Countries for the Industry


Australia (33 billion)

China (135 billion)
Japan (58 billion)
Key Companies for the Future
Who is positioned well for the future?
“2011-2012 Beer Institute Annaul Report.” Beer Institute (2012): 1-21. Web. 10 June 2013.
“AB InBev reports Q1 2013 Results.” Beverage Industry (2013). 8. Web. 10 June 2013.
“America’s Beer Distributors: Fueling Jobs, Generating Economic Growth & Delivering Value to Local Communities.” Center for Applied Business & Economic Research (2013): 1-123. Web. 10 June 2013.Beer: Global industry almanac, MarketLine. (2012, Mar 21). PR Newswire. Retrieved from http://bluehawk.monmouth.edu:2048/?url=/docview/929171612?accountid=12532
"Beer Industry: Market Research Reports, Statistics and Analysis." Beer Industry: Market Research Reports, Statistics and Analysis. N.p., n.d. Web. 08 June 2013.
“Beer Market: Global Industry Size, Share, Trends, Analysis and Forecasts, 2012 – 2018.” Transparency Market Research (2013): 1. Web. 10 June 2013.
Betts, Bryan. “Beer Comes Clean.” Manufacturing Beer (2010): 59-61. Web. 10 June 2013.
“Beyond Basic Packaging.” Beverage Industry (2011). 46-50. Web. 10 June 2013.
“China Beer Industry Profile.” Marketline (2013): 1-37. Web. 10 June 2013.
“Craft Beer Grows Double-Digits in 2012.” Beverage Industry (2013). 8. Web. 10 June 2013.
“Delivering Sustainable Solutions Today to Protect Tomorrow’s Environment.” America’s Beer Distributors 2013: 1-8. Web. 10 June 2013.
Desiree J. "Brewer is Targeting Consumers Battling their Beer Bellies --- Anheuser-Busch Brand Offers Less Alcohol and Calories; Pitch is to People Over 50." Wall Street Journal: 1. Apr 06 1998. ProQuest. Web. 8 June 2013
Diamonon, Katrina. “Asia’s Top 1000 Brands 2011: Beer-Diversified Tastes.” Campaign Asia-Pacifi (2011):, 74. Web. 10 June 2013.
"Food and Beverage: Introduction." Food and Beverage GlobalEDGE: Your Source for Global Business Knowledge. N.p., n.d. Web. 08 June 2013.
“Giving Back to the Planet.” Beverage Industry (2012). 42-45. Web. 10 June 2013.
“Global Beer Industry Profile.” Marketline (2013): 1-37. Web. 10 June 2013.
“Initiatives.” Worldwide Brewing Alliance (2013): 1-4. Web. 10 June 2013.
“Make It Great, Make it Green.” Beverage Industry (2009). 62. Web. 10 June 2013.
"Global Beer Industry Profile." Beer Industry Profile: Global (2013): 1-36. Business Source Premier. Web. 8 June 2013.
Olajire, Abass A. "The Brewing Industry and Environmental Challenges." Journal of Cleaner Production. Elsevier, Mar. 2012. Web. 9 June 2013. <http://cmbe.engr.uga.edu/bche4920/2013/Brewing/Olajire%202012%20J%20Cleaner%20Prod.pdf>.
Poelmans, E. & Swinnen, J. F. M. (2011). A Brief Economic History of Beer. In Swinnen, J. F. M. The Economics of Beer. 3-28. Oxford: Oxford University Press.
Rehr, David K. "Beer Industry Representatives Take their Message to Congress." Beverage World 122.1725 (2003): 19-. ProQuest. Web. 8 June 2013.
Seb, Joseph. "Beer Brands use Premium Extensions to Attract a Strong Female Following." Marketing Week (2012): 7-. ProQuest. Web. 8 June 2013.


Work Cited
There are many different beer markets all over the globe. These can range from major brewers such as Anheuser-Busch and SAB Miller that have a global presence to small local independent brewers that many towns or cities have.
Growth
Direction of Growth: Developed Markets (Stable)
Declining consumption
Increased health awareness

Direction of Growth: Emerging Markets (Increase)
Rising disposable income
Economic growth
"Westernizing"

Activities Aiding in Growth
Promotional advertising and marketing
Increasing population
Innovation
Porters Five Force Analysis
Environment

Energy consuming
Waste management: recycling
Pollution
Water

Start up costs
Marketing and supplier costs
Rise in packaging, raw materials and production costs
Supermarkets: cut price offers-39% global beer market
Mergers and Acquisitions
Drinking at home
Public Drinking
Movies/Commercials
Drinking Age
Social Stigma
Religious or moral
Full transcript