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Transcript of FCA
Porter's 5 Forces
Threat of New Entrants - LOW
High capital requirements
Strong distribution chains
Buyers' Bargaining Power - HIGH
Increasing options and price sensitivity
Less asymetric information
Low product differentiation
Suppliers' Bargaining Power - Moderate
Large variety of suppliers
Quality stands in jeaopardy
Threat of Substitutes - LOW
Low substitutes tendency among buyers
Competitive Rivalry - HIGH
Low product differentiation
Enviromental sensitive: italian leader!
Attention on work enviroment: meritocracy, safety, communication with stakeholders
From 2007 to 2010
Fiat S.P.A merging with CHRYSLER
Fiat Chrysler Automobiles NV
"A Great Project of Production and Cultural Integration"
"Not a low cost brand. Not a premium brand"
Distinctive, fun to drive, cool
Traditional, robust, family oriented, economical and functional
"Commonality and volume"
Chrysler: new segments of large cars
Expected sales in 2018: 1.9 million units
"Rebuilding the monument" to achieve "substance and style"
Quality, design, performance and efficiency, innovation and technology
Strong national roots
Sales per year 350 000 (2014) to 800 000 (2018)
Domination in the fiel of SUV
"dreamers" -> "freedom, adventure, authenticity and passion"
New models and restyling
Expected to grow the most
2018: 1.9 units to be sold
"The future belongs to those who have a great past" - "We have to start to build" => sportiness and Italian character
5 billion of investments -> 8 new "genuine Italian" models
Relaunch of the brand mainly in the USA and in China
Goal = 400 000 units sols in 2018
"We need to regain lost ground against the German brands"
6 new models by 2018
15 400 units sold today (1.7 million €) -> 75 000 units planned for 2018 (6 million €)
Volumes of sales = artificially controlled
Low volume strategy (7 000 machines per year) to increase the Italian appeal
Style Elegance Design Lifestyle
Only brand that does not need to grow
One new model per year
BOARD OF DIRECTORS:
Chairman: John Elkann
CEO: Sergio Marchionne
BOARD OF AUDITORS:
Core Institutional Goals
1) Sustainability Team
2) Cross-functional sustainability
3) Nominating Government & Sust.
COMMITMENT TO SHAREHOLDERS
FIAT GROUP (100%)
FERRARI (90%) & MASERATI (100% )
MASS-MARKET BRANDS: LANCIA & ALPHA ROMEO
CHRYSLER GROUP LLC (58,5%)
COMPONENTS & PRODUCTION SYSTEM: MAGNETI MARELLI, COAMAU & TEKSID
CHRYSLER GROUP LLC (100%)
MASS MARKET BRANDS: JEEP & DODGE
Exor S.p.a. (30,5%)
institutional investors (26,7% + 11,6%)
Plan for 2014 - 2018
Elimination of comany’s debt
Expansion on more profitable market
Developement of WCM:
New Organizational Structure
GEC (Group Executive Council):
Regional operating groups
Corporate support functions
Merge with Chrysler:
Fiat’s capital +
Chrysler brand’s name
HIGH EFFICIENCY CARS
Owns components supplier & production system