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Theorizing International Communication

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Laura Mangold

on 14 November 2012

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Transcript of Theorizing International Communication

? International Communication Cultural dimension of communication and media Transnational Communication
Multinational Communication
Global Communication Modernization Theory Free Flow of Information 'public watchdog' vs. 'regulation&censorship of media' Cultural Studies perspectives Critical Political Economy Approaches Dependency Theory
Structural Imperialism
Critical Theory Cosmopolitan Communication = Cosmopolitan communication Cultural & media Imperialism Capitalists vs Marxists

Capitalist: international communication = democracy, Freedom of expression and markets
Marxists: greater state regulation Latin America (60s)
Herbert Schiller
Link between modernization and transnational media Cultural imperialism -influential in international communication
-important during: UNESCO Failure did not fully take into account the role of the national elites Antonio
Gramsci Ruling class:
intellectual and moral decisions
to society Political Approach Economical Approach Political-Economy Approach Global North (West) Mass Media Global South Modernity and transformation of economy and politics Media development = indicator for general social development

top-down approach
ignoring political, social and cultural development
media as neutral force
(economic) benefits for the West

potential of new information and communication technologies
local elites Still:
The north is integrating the south into a globalized information economy
(free) mass media = western ideal of democracy Mass Media Global North Global South International Communication
+ BUT: the whole is more than the sum of it' parts Shift in research in the 90ies
different interpretation of media texts
focusing on different concepts of identity Trend towards the internationalization of cultural studies Shared values and identities don't stop in front of national boarders Theories of the information society Theorizing International Communication in the 70ies Critics Reformulations culture= commodity NGOs Diasporas TNC Multinational
Societies 195 official languages
700 languages worldwide Adorno & Horkheimer Propaganda model Galtung:

5 types of imperialism two forms of interaction:
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