Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Theorizing International Communication

No description
by

Laura Mangold

on 14 November 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Theorizing International Communication

? International Communication Cultural dimension of communication and media Transnational Communication
+
Multinational Communication
+
Global Communication Modernization Theory Free Flow of Information 'public watchdog' vs. 'regulation&censorship of media' Cultural Studies perspectives Critical Political Economy Approaches Dependency Theory
Structural Imperialism
Hegemony
Critical Theory Cosmopolitan Communication = Cosmopolitan communication Cultural & media Imperialism Capitalists vs Marxists

Capitalist: international communication = democracy, Freedom of expression and markets
Marxists: greater state regulation Latin America (60s)
Herbert Schiller
Link between modernization and transnational media Cultural imperialism -influential in international communication
-important during: UNESCO Failure did not fully take into account the role of the national elites Antonio
Gramsci Ruling class:
intellectual and moral decisions
to society Political Approach Economical Approach Political-Economy Approach Global North (West) Mass Media Global South Modernity and transformation of economy and politics Media development = indicator for general social development

top-down approach
ignoring political, social and cultural development
media as neutral force
(economic) benefits for the West
dependency

potential of new information and communication technologies
local elites Still:
The north is integrating the south into a globalized information economy
&
(free) mass media = western ideal of democracy Mass Media Global North Global South International Communication
+ BUT: the whole is more than the sum of it' parts Shift in research in the 90ies
different interpretation of media texts
focusing on different concepts of identity Trend towards the internationalization of cultural studies Shared values and identities don't stop in front of national boarders Theories of the information society Theorizing International Communication in the 70ies Critics Reformulations culture= commodity NGOs Diasporas TNC Multinational
Societies 195 official languages
700 languages worldwide Adorno & Horkheimer Propaganda model Galtung:

5 types of imperialism two forms of interaction:
vertical
feudal
Full transcript