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Maleficent Forest Prezi
Transcript of Maleficent Forest Prezi
Demographics & Psychographics
Maleficent attracts an extensive age range as it relates to the younger demographic with its fairytale plot, and the older demographic with its celebrity cast and popular soundtrack.
Children and adults
Male and female
Maleficent will draw in a variety of personalities as it appeals to many people who are Disney and fantasy-horror enthusiasts. These moviegoers enjoy special effects and grand theatrical drama.
The advertising and promotional partnerships will create excitement for Maleficent and encourage interaction with our promotional program. The added value of the Maleficent brand will remind consumers of the Disney classic, Sleeping Beauty. This will entice consumers to pre-order the collectible, and ultimately increase sales of the DVD/Blu-ray discs.
Through advertising and strategic partnerships, we will promote Maleficent to increase the sales of DVDs and Blu-ray discs.
Secure Maleficent’s position in the Top 10 for best selling DVD and Blu-ray discs for 2015.
In addition to traditional advertising tactics, we plan to increase general awareness for the DVD/Blu-ray Release through social media sites including Facebook, Twitter, and Instagram.
The Story Behind Maleficent
- Brand image and reputation
- Large fan base
- Reputable actors
- Blu-ray/DVD are popular entertainment
- Movie is too dark for young children
- Older demographics may assume this is a typical Disney movie targeted to children
- Due to the mature themes in the movie, the target audience is broader
- Release date is close to the holidays, which may lead to greater sales
- Ability to utilize the variety of resources to promote the DVD/Blu-ray release, including Disney theme parks, television channels and radio stations
- Pirating of movies
- The increase in popularity with online streaming
- Competing with other holiday gifts
- Other DVD/Blu-ray may be released around the same time
Partnership: BLK Water
For our online presence we have:
- Microsite for the DVD release
Events: Red Cross
Why Make a Change?
Point of Purchase
DVD & Blu-ray
$24.99- Blu-ray/DVD combo
$99.99- Collector’s Edition (Blu-ray+DVD+Digital HD, Once Upon A Dream CD Single, Collectable Figure)
$14.99- Standard Definition
$19.99- High Definition
Events: Anime Expo & Comic Con
I want to make a change from my last job as a Social Media Marketing Associate to a more challenging role like the one offered at Disney and Heyzap because I want to branch out and expand my expertise from social media into all forms of marketing and advertising.