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LWPI PROJECT 1: Plan A Wedding

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Gianina Atalita

on 4 November 2013

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Transcript of LWPI PROJECT 1: Plan A Wedding

Once guest arrive to the venue, they will feel as if they have traveled to a romantic karesansui (zen) garden in Japan lined by cherry blossom trees.

The romantic indoor garden will be filled with cherry blossom fragrance to give an outdoor/garden feel. While instrumental Japanese background music will be playing throughout the event by a harpist.

PROJECT 1: Plan A Wedding
Venue Selection
Alex and Jeff met through mutual friends when they both attended college in New York. After 8 years together and working on their careers in the city, Jeff was ready to take the next step and marry the love of his life; Alexandra.

Working at an ad agency, Jeff was able to pull some strings to make his huge announcement and proposal using graphic displays and billboards on Times Square.

Jeff invited Alex for one of their usual dinner dates in the city, and invited her for a stroll down the bustling streets of New York. Timing his arrival perfectly, Jeff got down on one knee and presented Alex with a princess-cut white gold engagement ring, just as the billboards changed with his proposal.

By: Gianina K. M. C. T. Atalita
She said YES…
Bridal Client Profile
Bride’s Name: Alexandra Takahashi
Address: 22 Waverly Place - Apt #2
New York, NY 10003
Phone: 555-555-555

Wedding Date: May 10, 2014
City of Wedding: Miami, FL

Number of Guests: 150
Wedding Party: 6 Bridesmaids & 6 Groomsmen
Budget: $105,000 USD
Indoor / Outdoor: Indoor, ballroom
Seated / Buffet: Seated
Specific Requests: Indoor garden feel
Cherry blossoms inspire a fresh and feminine color palette. While cherry blossoms range in color from pure white to deep pink. The colors that were selected for this wedding includes: white, with subtle accents of pink mist, honeysuckle and merlot.
Color Selection
BRIDE: Alexandra Takahashi a.k.a “Alex” – 26

Born and raised in Boston, MA, Alex is a third generation Japanese-American. Although Alex was not raised with the traditional Japanese traditions, she does enjoy learning about it, especially its cuisine. Alex works as an account manager at an ad agency. She is also an eater of others peoples food, especially sushi. A high heel & fashion obsessor and dedicates a lot of time and attention to her furry pooch
Meet Alex & Jeff
GROOM: Jeffery Marino a.k.a “Jeff” – 28

Born and raised in Brooklyn, NY, Jeff comes from a large Italian family. Jeff works as an art director at ad agency. He is also a freelance extraordinaire, drinker of Kettle One on the rocks (one lime please) and mildly obsessed with men’s footwear & socks.

After Jeff’s elaborate proposal, Alex and Jeff enlisted the assistance of a professional wedding planner to plan out their perfect destination wedding in Miami, Florida.

The couple knew they wanted a classic and formal black tie event spring of 2014 with touches of Alex’s Japanese background. One of Alex’s main focus was the inclusion of the Japanese Cherry Blossoms. The couple shares a love for both classic music as well as upbeat techno.

The significance of the cherry blossom (sakura) tree in Japanese culture goes back hundreds of years. In Japan, the cherry blossom represents the fragility and the beauty of life. It's a reminder that life is almost overwhelmingly beautiful but that it is also tragically short. When the cherry blossom trees bloom for a short time each year in brilliant force, they serve as a visual reminder of how precious and how precarious life is.
Let the planning begin
Cherry Blossoms Theme – Design Board

A8 - Design
Alex’s wedding gown has a romantic lace back with a flared bottom train which she will pair with her pink cherry blossom heels.

Jeff will be wearing a traditional 3-piece black tuxedo, paired with Cole Haan Lunargrand Wingtip shoes with a bright pink sole.
Groomsmen Socks

Alex and Jeff will be hosting a destination wedding, therefore we will need to send the save the dates cards at least 8 months in advance. The stationary will include elegant pink and white cherry blossom save the date cards including a monogram and embossed letters.

custom-made gold drop earrings were made for the bridesmaids, with a cherry blossom pink stones.
Upon arrival, in addition to signing a guest book, wedding guests are also asked to write their wishes and greetings to the happy couple on wish tags. Guests then hang their wishes on the cherry blossom wedding tree.
In addition to the harpist, during the reception Jeff & Alex will have a band performing live dance tunes to dance the night away.

Guest will also be treated to a fun and interactive photo booth with props, to take photos as a keep sake of their time at the wedding.

After the event, Alex & Jeff will complete their thank you cards to each guest by adding as special personalized note.

Cherry Blossoms Theme – Design Board
Alex & Jeff’s wedding will be formal Black tie event.
Bridesmaids & Groomsmen
Hair & Bouquet
Bridesmaids Earrings
The cherry blossom is incorporated in every little detail. From her hair accessories, to hint of cherry blossom in her bouquet.
The groomsmen in the bridal party will also show some color by wearing a pair of bright pink socks.
Save The Date
Following the save the date cards, the official wedding invitation will go out 6 weeks prior to the event. The invitations will match the style of the previously sent save the date card, but will be scented with cherry blossom fragrance, boxed along with the pre-stamped RSVP cards and tied with white satin ribbon and adorned with cherry blossom florets.
Wedding Invitations
Guest Book & Wishing Tree
Sights, Sound & Smell
Cocktail Hour
The cocktail hour will center around the rock garden where guest can enjoy some exquisite Japanese traditions, including a full sushi bar that will prepare fresh sushi for their guest, a sake bar as well as a signature “Cherry Blossom Martini” made with Junmai sake, cranberry juice and plum wine.
San-san-kudo - Japanese Sake Ritual
The bride and groom will perform one of Japan's most famous wedding rituals is called the san-san-kudo, during which the bride and groom take turns sipping sake from three different cups of varying sizes stacked on top of each other. The first three sips (san) represents three couples: the bride and groom, and their respective parents. Ku, which means "nine", is considered a lucky number. This moment seals the marriage and represents the couple's newly formed (and unbreakable) bond.
Following the cocktail hour and san-san-kudo ritual, guests will enter the reception that will be followed by a sit-down dinner including Japanese infused dishes with a selection of shumai & gyoza, wasabi & honey glazed chicken, beef teriyaki and miso-ginger glazed salmon. The dishes will be served family style to engage guest to interact with each other at the table.
Dessert, Cake & Tea
Dessert will be served as individual pieces of cake decorated with cherry blossoms as well as selections of French macaroons in different shades of pink accompanied by Green tea that will be served throughout the night. The wedding cake features 4 tiers of white chocolate cake decorated with cherry blossoms made of sugar.

Live Music & Photos
Upon departure, guest will be presented with multiple favors to take home, including a cherry blossom bonsai tree seed kit, custom made fans, chopsticks and pink Jordan Almonds in cute little gift boxes.
Thank You Cards
Wedding Budget
The Bridesmaids will be dressed in long light pink/blush colored gown. Each dress will be different to match the different styles and personalities of the bridesmaids.

The Groomsmen will be dressed in traditional
3-piece black tuxedo.

Bridal Registry
Wedding Day Timeline & Musical Score
Alex & Jeff selected the Four Seasons Hotel Miami, as it offered the best for their budget. They especially liked the addition of the wok station during cocktail hour and the inclusion of the lounge furniture
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