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Transcript of GAP 360
35+ males and females
Professionals, looking for something different
1% customer base
Potentially recently unemployed
Market Leader - 2016
Increase passenger numbers
Online newspapers - increase reach of demographics
Enhanced customer experience
B2B Marketing, 2013.
The Social Skinny, 2012
Statistic Brain, 2014
Jeff Bullas, 2013
Low cost and high quality
Leading position on sales
Excellent customer satisfaction
Mobile web site
Using social media sites
Marketing communication mix
Primary goals to be achieved by Gap360 are:
Become market leader by 2016, in terms of excellent customer satisfaction and experience,
Increasee passenger numbers (including repeat bookings and sales)
Improve number of destinations and the types of trips offered
• 18-20 year old males and females
• school sixth form leavers
• 85% of existing customer base
• wanting a wide range of activities
User friendly & organized
Enhance customer journey + experience
Increase CTR & online visits
Wider range of services