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Design History

In this presentation we will experience a brief overview of contemporary design history

Lara Karasavvidis

on 20 May 2013

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Transcript of Design History

Design in context Visual Communications are a reflection of their time This can be seen in many areas including fashion, architecture, graphic design, and product design In this outcome, we will be exploring
key design movements and what influenced the designs of these times The particular look of a design is a product of the choices in media, methods, materials, design elements
and design principles. Influences include social, political, technological, religious environmental and economic. Art Nouveau
1880 - 1910
Organic forms
Non geometric curves
Focus on the natural but embracing
new forms of production
Reaction against Modernist ideals
Could be seen applied to architecture, painting, poster art and sculpture Key design features:
Streamline Geometric stepped forms representing power, speed and technology
Took elements from cubism and futurism as well as Egypt and Persia
Bright colours, sharp edgers, rounded corners
Lights glitz and glamour
Expensive materials - ivory, marble
Mass-production materials eg. chrome coloured class, aluminium, stainless steel - response to WW1 and new manufacturing techniques that were discovered Tamara Delempika "Autoportrait" 1925 Le Corbusier "Bifur" Typeface 1930 art deco
1910 - 1939 Dadaism
1916-1923 Theo can Doesburg and Kurt Schwitters
" Klein dada soiree poster" 1922
Was seen in visual arts, literature, poetry, manifestos, theatre, design
Intended to provoke an emotional reaction/ shock
No formal characteristics
Close relationship between word and image
Multiple type form and line dimensions
Photomontage Kurt schwitters "Collage M2 439" Contmporary Example Ed Fella Piet Mondrian Gerrit Rietveld "Red Blue Chair" 1917 Contmporary Example De Stijl
Symbolised a time when order was valued above all else in response to WW!
New idea of harmony and order
Strong geometric forms
Blocks of solid colour
Mainly primary colours The White Stripes CD cover Bauhaus
1919 - 1933 Combined craft and fine arts
Publicised and taught its approach to design
No decorative motifs or ornamentation
Form follows function
Machine aesthetic
In building the use of steel and concrete
In graphic design all caps or all lower case. Must be sans serif typeface Walter Gropius 1925 Ludwig Mies Van der Roe" Barcelona Chair" 1929 Russian Constructivism
1921- 1932 Strove to reflect principles of Communism
Rejected "fine art" in favour of utalitarianism
Industrial production of well designed objects accesible to the masses
Linear forms
Dynamic composition (diagonals)
Kinetic elements
Use of modern materials El Lissitzky "Beat the Whites with the Reds" 1919 Alexander Rodchenko Organic design and biomorphism
1990 - present Frank Lloyd Wright "Falling Water" 1936 “Holistically conceived ideas that relate to their surrounding environments” Key characteristics:
Soft flowing lines
Sculptural forms
Use of both natural materials and synthetics that
can be easily moulded into plastic forms. Eames "Lounge Chair Wood" 1940 "Hu" Ross Lovegrove for Issey Miyake Contemporary example Pop art/postmodernism
1958 - 1972 “Achieving clarity and order” Key Design Features:
Asymmetrical organization of the design elements on
a mathematically constructed grid.
Objective photography (realistic images)
Presentation of information in a clear and factual manner. Swiss School
1950- 1970 Contemporary Example “there was a strange moment in the 1960s when people stopped needing and need changed more into want….Designers become more important in creating ‘want’ products rather than ‘need’ products”
new developments in printing technology and photography
in the 60's influenced by social and cultural movements such as the peace movement and flower power
improvement in printing allowed for bolder design
swirling colours, paisley, flowers, contrasting colours
Forms of protest for political and social change "Joe Sofa" Jonathon de Pas 1971 Key design features:
Deconstructed compositions
Collage like imagery
Sense of images being filtered through layers.
Use of “Apple Mac – or Adobe Software” "Post-modern style of graphic design – Draws inspiration from past cultural references including film, photography, advertising" April Grierman "Calarts View" 1978 Dan Friedman California New Wave
1979 - Present Memphis 1981 - 88 Key design features:
Highly decorative
Highly colourful Drew inspiration from Art Deco, Pop art and Kitch. Also popular culture, video games. Ettore Sottsass "Carlton" 1981 The information in this presentation was mostly derived from:
"Nelson: Visual Communication Design VCE Units 1 - 4 third edition", Kristen Guthrie
"Viscomm A guide to Visual Communication Design VCE Units 1- 4" Jacinta Patterson and Joanne Saville For example, the computer age revolutionised graphic design and meant that effects could be created that were previously impossible Other design movements were a reaction to wars and an attempt to build a different society. Women's rights in 1960's had a huge influence on the depictions of women in design Arts and crafts movement 1850 - 1914 reaction to mechanical style imposed by industrial revolution
simple forms, natural patterns, textural materials
opposed mass production
focus on domestic items Charles Rennie Makintosh William Morris Toulouse Lautrec Alphonse Mucha Hector Guimard Futurism 1910 - 1920 artistic and social movement. Originated in Italy
Contemporary concepts - speed, technology, cars, aeroplanes
repetitive lines and angles
fragmented typography
Supported by government Carlo Carra Umberto Boccioni 1950s design increasing demand for packaging and advertising
printing technology led to a boom
increased wealth in western world
Hand drawn/ painted with computer/ print type www.webdesignmash.com posters by Milton Glaser eco design 1970- present responsibility of design community to develop and use sustainable materials
"Green awareness"
Can be implemented in all stages of design process, from sourcing materials to disposal of product. http://sustainabledesign.com.au/
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