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Mass Media Project

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Jennifer Castaneda

on 20 October 2014

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Transcript of Mass Media Project

By: Jennifer Castaneda,
Isis Avila,
Amber Allen,
Courtney Montalvan

Mass Media's Consequences
Con Thesis
Beauty in the Media
In the United States, advertisements, films, music, and social media broadcast a false image to millions of young girls, as a means of promoting flawless beauty as an all important achievement.

Self-conscious young girls tend to relinquish positions as leaders in the future.

Beauty and cosmetic companies profit on consumers' beliefs, that they require these products as a "solution" to their imperfections.

Most magazines targeting female readers, including Cosmopolitan and Redbook, focus on two main points; how to make a woman more attractive in order to find a man, and how to keep him (“Woman and Femininity in U.S. Popular Culture”).

Works Cited
Relationships Via Social Media
Social outlets allow us to converse or even video chat grandma who is 500 miles away everyday. Increased outlets mean more ways to communicate best with friends and family.

Using social media sites helped improve the quality of relationships between users. ("Use of Social Media by College Students: Relationship to Communication and Self-concept,")
Although the media is not solely responsible for every health problem which occurs in adolescence, it does play a role in every health concern adults have about young people. These include aggression, sex, drugs, obesity, self-image, eating disorders, depression and suicide. It even goes as far as learning disorders and academic achievement ("Children, Adolescents, and the Media: Seven Key Issues").

Psychologists also “argue that a failure to match the ideal image leads to self-criticism, guilt, and lowered self-worth”; this effect is stronger for women than for men because of the “cultural pressures on women to conform to an idealized body shape, are more powerful and more widespread than those on men” (“Woman and Femininity in U.S. Popular Culture”).

Author Mary Pipher has said, “Research shows that virtually all women are ashamed of their bodies. It used to be adult women, teenage girls, who were ashamed, but now you see the shame down to very young girls-10, 11 years old. Society’s standard of beauty is an image that is literally just short of starvation for most women” (“Children, Adolescents, and the Media: Seven Key Issues”, 2010).
Sexual References
Susan Grayson claimed that “…in order to be considered beautiful, the faces and bodies of multiracial women must display only minor departures from the standard white Western European look."

Philosopher Jane Brown has stated that, “Television soap operas, prime-time series, movies, music lyrics and men’s, women’s, and teen magazines draw heavily on sexual themes.” (“Sexuality and the Mass Media: An Overview”)

Soap operas tend to have a high number of sexual remarks and references, compared to the very few number of comments made on the repercussions of being sexually active.

Black-oriented television shows may serve a protective function; Hispanic and Black girls and women who watch more Black-oriented television have higher body satisfaction ("Media, Body Image, and Eating Disorders").
The Picture of Perfection
The National Institute of Mental Health identified these
major effects of seeing violence on television:

-Children may become less sensitive to the pain and suffering of others.
-Children may be more fearful of the world around them.
-Children may be more likely to behave in aggressive or harmful ways toward others.
Depression & Violent Behaviors
Substance Abuse
Alcohol and drug use plays a role in the major causes of death in the adolescent age group, which are homicides, suicides, and accidents.

Advertisements portray alcohol and drug use as a natural part of adulthood. They seek to encourage young people to turn to alcohol in order to succeed in life, and become popular and well-liked.

Researchers, Lori M. Newman, Bruce Glassman, Bonnie Szumski, and Helen Cothran, have stated that by drinking alcohol at an early age, you are much more likely to become dependent on it later in life (“Does Advertising Promote Substance Abuse?”, 8-9).
Eating Disorders in Young Adults
Pro Thesis
We live in a day and age where information is at our fingertips and even our most distant relatives are accessible through the internet and our social media outlets.

We are in a booming age of expression as a result of mass media. Our thoughts and opinions inspire others and allow for deeper thinking.

Causes that were not looked at twice, can now gain millions of followers within days.

Our acceptance of diversity has increased exponentially due to never having to feel alone with so many outlets to connect to the other 2.59 billion active internet users ("Social, Digital & Mobile in August 2014").
With an infinite abyss of information comes the need for people to update and maintain its efficiency.

A McKinsey Global Institute study projects that the communication and collaboration from social media could add $900 billion to $1.3 trillion to the economy through added productivity and improved customer service. (Hardy; "The social economy: Unlocking value and productivity through social technologies")

"Social media has the potential to be as important to the broader economy, as more obviously business-related information technologies, such as mobile phones and cloud computing," said Stacey Bishop, a venture capitalist at Scale Venture Partners. (Mullaney; "Social media is reinventing how business is done")
Social Media & Economy
“Children, Adolescents, and the Media: Seven Key Issues.” Pediatric Annals Vol. 39, No. 9. Sep 2010: 556. SIRS Issues Researcher. Web. 10 Oct 2014.

“Concern over Strong Media Influence on Woman’s Body Image” Shelly Grabe Medical News Today. MediLexicon, Intl., 13 May 2008. Web. 10 Oct 2014.

“Does Advertising Promote Substance Abuse?” Lori M. Newman, Bruce Glassman, Bonnie Szumski, and Helen Cothran. Farmington Hills, MI. Thomsan Gale Publishing. Greenhaven Press 2005. Book. 10 Oct 2014.

“Excess Media in Teen Years May Cause Depression” Nauert, Rick. JAMA and Archives Journals. February 26, 2009. Web. 10 Oct 2014.

"Is Social Media Causing An Increase In People Seeking Plastic Surgery?." The American Society for Aesthetic Plastic Surgery. N.p., 1 Aug. 2012. Web. 10 Oct. 2014.

"Media, Body Image, and Eating Disorders ." National Eating Disorders Association. N.p., n.d. Web. 10 Oct. 2014.

“Sexuality and the Mass Media: An Overview.” Brown, Jane, and Jeanne R. Steele. SIECUS Report. April/May 1996: 3-9. SIRS Issues Researcher. Web. 10 Oct 2014.

"Violence in the Media - Psychologists Study TV and Video Game Violence for Potential Harmful Effects." American Psychological Association. N.p., n.d. Web. 11 Oct. 2014.

“Why Does Seventeen Magazine Have a BMI Calculator? And Why Does It Say Being Underweight is Healthy?” Lindy West. Web. 9 Oct 2014

“Woman and Femininity in U.S. Popular Culture.” Grayson, Susan. New Dictionary of History of Ideas. Ed. Maryanne Cline Horowitz. Vol. 6. Detroit: Charles Scribner’s Sons, 2005. 2482-2488. Gale Student Resources in Context. Web. 10 Oct 2014.

Studies made by professors Shelly Grabe and Janet Hyde have indicated that appearance-focused media is a major risk factor for eating disorders such as bulimia and anorexia (“Concern Over Strong Media Influence on Women’s Body Image”).

People are constantly bombarded with images showcasing the "ideal" body type.

“Real-life achievements, based on talent, discipline, frustration, and hard work as much as on luck, seem disconnected from these images” (“Woman and Femininity in U.S. Popular Culture”).
Mass media negatively affects young men and women throughout America by causing body image issues which can promote depression, eating disorders, substance abuse, and suicide, as well as misconceptions about success, and increased incidences of violence and discrimination.


Cosmetic Surgery

Numerous correlation and experimental studies have linked exposure to the thin ideal in mass media to body dissatisfaction, internalization of the thin ideal, and disordered eating among women. Pressure from mass media to be muscular also appears to be related to body dissatisfaction among men ("Media, Body Image, and Eating Disorders).

According to the American Society for Aesthetic Plastic Surgery, there was a nearly 10 percent increase in the number of chin augmentations performed by member surgeons between 2010 and 2011, after people were dissatisfied with their Facebook pictures ("Is Social Media Causing An Increase in People Seeking Plastic Surgery").
Research shows that social media is an additional factor into adolescent depression. Rick Nauert has stated, “Media exposure is another plausible influence, since teens are exposed to an average of eight and one-half hours of electronic media per day.

“…messages transmitted through the media may reinforce aggression and other risky behaviors, interfere with identity development or inspire fear and anxiety” (“Excess Media in Teen Years May Cause Depression”).
A 2010 review by psychologist Craig A. Anderson and others concluded that “the evidence strongly suggests that exposure to violent video games is a causal risk factor for increased aggressive behavior, aggressive cognition, and aggressive affect and for decreased empathy and prosocial behavior.”
Diversity Enrichment
Although usually light is dully shown for media, today is where the most cultural diversity is allowed.

Alongside cultural diversity, the promotion and acceptance of women in the workplace has significantly increased giving women the confidence to strive to be just as successful.
Mass Media for the Promotion of Causes
Media has undoubtedly been an extensively huge outlet for advocates of many and any given cause.

With so many different ways to communicate, it provides the means for widespread attention in efforts to gain supporters for causes such as cancer research.
During the Nov. 2010 elections, Facebook users who visited the site more than once a day were 2.5 times more likely to attend a political rally or meeting, 57% more likely to persuade someone about a vote, and 43% more likely to say they will vote.("Social Networking and Our Lives")

With the success of the recent Human Rights Campaign avatar takeover–which caused Facebook to see a 120% increase in profile photo updates– and as they have seen through the impact of a certain viral video, maybe promoting causes online does happen naturally (Invisible Children; Results From Social Activism // A Statistical Recap).
Promotion of Health

Works Cited –
The access that we now hold to search and obtain the newest and most healthy food intake, exercise is astounding and nearly astronomical.

The internet alone provides a large portion of searches and successful encounters of the latest and oldest tricks to a healthy lifestyle, again, all at the end of your fingertips.

On social media sites like Facebook, Twitter and Pinterest if and when a family member or friend sees an article or blog about items such healthy promotion (such as new foods, newly discovered plants, new exercise programs and races such as 5k runs or walks ect.) there is a high tendency to share or repost that item. (Howards, "5 Ways Social Media Helps Promote Good Health") makes 5 valid and convincing points of the above mentioned.

Kemp, Simon. "Social, Digital & Mobile in August 2014." We Are Social Singapore RSS. InternetLiveStats, Web. 13 Oct. 2014

"The Social Economy: Unlocking Value and Productivity through Social Technologies." McKinsey & Company. McKinsey Global Institute, n.d. Web. 13 Oct. 2014.

Mullaney, Tim. "Social Media Is Reinventing How Business Is Done."USATODAY.COM., n.d. Web. 13 Oct. 2014.

Hampton, Keith, Lauren S. Goulet, Lee Rainie, and Kirsten Purcell. "Social Networking Sites and Our Lives." Pew Research Centers Internet American Life Project RSS. Pew Research, n.d. Web. 14 Oct. 2014

"Results from Social Activism // a Statistical Recap | Invisible Children."Invisible Children Results from Social Activism a Statistical Recap Comments. Invisible Children, n.d. Web. 13 Oct. 2014.

Howard, Alexander B. "5 Ways Social Media Helps Promote Good Health."Mashable. N.p., n.d. Web. 12 Oct. 2014.

Sponcil, Megan, and Priscilla Gitimu. "Use of Social Media by College Students: Relationship to Communication and Self-concept." Journal of Technology Research (n.d.): n. Aabri. Web. 13 Aug. 2014.


"Module 2: Social Media as an Educational Tool to Promote Health." Social Media as an Educational Tool to Promote Health. N.p., n.d. Web. 14 Oct. 2014.
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