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MARKET FEASIBILITY STUDY

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by

Alyssa Lorraine

on 14 August 2013

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Transcript of MARKET FEASIBILITY STUDY

MARKET FEASIBILITY STUDY OF
BANANA PEEL VINEGAR

RATIONALE
The market feasibility study
will help analyze & evaluate the proposed product; if it is feasible and if a demand exists for it. This will allow the proponents and potential investors to investigate the possible negative and positive outcomes of the product before investing too much money and time into it.
Statement of the Problem
To identify:
Market feasibility of banana-peel
vinegar in the Philippines
Demand for banana-peel vinegar
Target market
Market’s preferences
Identify other ideas/suggestions
of respondents
Aims to recommend effective
marketing strategies

Significance of the Study
Beneficiaries:

Investors
Culinary Industry
Existing Businesses
Government and Society
Body of Knowledge
Scope and Limitations
of the Study
Market feasibility - study of the viability of the banana peel vinegar in the current industry.
Marketing strategy - process that will allow the proponents to successfully utilize resources in order to achieve increase of sales and competitive advantage.
Review of
Related Literature
Full transcript