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Marketingová komunikace

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odprezentuj.cz

on 21 November 2013

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Transcript of Marketingová komunikace

Marketingová komunikace
Marek Hrkal
Reklama
Osobní prodej
Public relations
Direct marketing
One-voice
Integro aná
KISS
Sales promotion
Event marketing a sponzoring
On-line
direct mail
teleshopping
telemarketing
e-mailing
SMS mobilní marketing
merchandising
vzorky
field marketing (ochutnávky)
dárky, kupóny
slevové promoce
věrnostní programy
spotřebitelské soutěže
POP | place of purchase
trade promotion (B2B)
krizové PR
analýzy tisku
website
mediální trénink
lobbying
WOM | word-of-mouth
media relations
website
SEO
PPC
on-line komunity
blogy
virální marketing
sociální sítě
televize
rádio
print
outdoor/indoor
on-line
kino
aleternativní média
Full transcript