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預期效益

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by

之偂 陳

on 20 July 2014

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Transcript of 預期效益

Hey! May I know U?
Date: 2015/07/28-08/02
designed by Péter Puklus for Prezi
預期效益
媒體效益
電視媒體曝光率
平面媒體報導數

經濟效益
當月20%觀光經濟營收
當月20%參觀人數

文化效益

居民參與度與凝聚力
民眾對客家文化認知

活動緣起
活動目標
凝聚在地居民的參與意識

提升民眾對客家文化的認識

促進美濃觀光發展

增加客家文化國際能見度

活動概念
行動方案-展覽
活動時間:2015/07/28-08/02
活動地點:高雄市美濃區客家文物館
主辦單位:高雄市政府客家事務委員會
行動方案-市集
行動方案-晚會(Day1)
行動方案-晚會(Day2)
活動預算
活動宣傳
學校單位

藝文場所

百貨公司

捷運站
宣傳物件
公仔
紀念T-shirt
宣傳旗幟
海報
活動背板
週邊商品
筆記本
鑰匙圈
活動執行進度表
紀念杯
紙袋
2015 美濃一夏文化祭
高雄美濃
活動場地圖
場地分布圖
Full transcript