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Transcript of Marketing Plan
Strengths-More than 20years experience working with individuals of all ages and abilities, some of which have made a name for themselves in their athletic career.
Weaknesses-New market area with smaller network connections and no branding to the area thus far.
Competitor Analysis Strengths-Larger more familiar branding and affiliations through networking
Weaknesses-The ability ot be as flexible, and past experience in a similar market is not on par
Advertisement-through Brand new website giving it a new appeal and more simplified and efficient site navigation.
Branding of clothes with companies logo to bring the name and familiarize market with companies logo
Price flexibility is a marketing point unlike other similar companies or gyms
Place- Flexibility of moving to a location better suited for the customer
Projections Market varies due to loaction and available customers effected by many factors SWOT ANALYSIS Enviromental Scan Internal External Strengths Weaknesses Opportunities Threats Price Flexibility
Strong Website/connection ability
Past knowledgeable experience Unfamiliar Name thus far
Slow progression due to man power and time to reach goals Very large market full of possible clientele
Use of many locations
Weather plays an important roll/ able to be outdoors year long/ allows for more outdoor group classes, which reaches more individulas in one session
Possibility to create a large network of affilaitons/sponsoring/advertising Larger more integrated companies already in the market
Economic slowdowns limits growth or even cuts current clientele