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Transcript of BW Article
Went through bankruptcy and bailed out by US Gov.
20% European owned by Fiat
New CEO Olivier Francois
Many lives and Jobs riding on Chrysler
Quality and customer service over sex appeal
Promote the wholsome family oriented
values stressing safety and quality. If you must use sexy and saucy ads then dont use the most attractive models, rather normal people looking attractive in Chrysler cars. Thank you, any questions?