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BW Article

Chrysler, can sexy sell?

Kyle Prario

on 16 April 2010

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Transcript of BW Article

Double click anywhere & add an idea Recommendations Chrysler Marketing Strategy Pros Cons Can Sexy and Saucy Ads Sell Chryslers? Olivier Francois Re-Badging Sexy and Saucy Offensive to the female market Where Chrysler sits in the automobile industry Chrysler together with Fiat One of the few american manufacturers of cars left
Went through bankruptcy and bailed out by US Gov.
20% European owned by Fiat
New CEO Olivier Francois
Many lives and Jobs riding on Chrysler
Quality and customer service over sex appeal
Promote the wholsome family oriented
values stressing safety and quality. If you must use sexy and saucy ads then dont use the most attractive models, rather normal people looking attractive in Chrysler cars. Thank you, any questions?
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