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Book Presentation Blink

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Adriana Giraldo

on 18 July 2013

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Transcript of Book Presentation Blink

Book Review: Blink
Blink: The Power of Thinking Without Thinking
Written by Malcolm Gladwell

Presented by:
Adriana Giraldo
Kathy Feraca-Sherman
Javier Argueta
Marc-Nair Prophete
Sheenaider Guillaume

Book Review
I. General overview
II. About the author
III. Major themes
IV. How themes are presented
V. How themes are presented as individual/world issues
VI. Reason author wrote Blink
VII. Peer reviews of Blink
VIII. Would we recommend this book?
IX. Contributions
X. Did book meet expectations?
XI. Overall impressions
XII. Class discussion

General Overview

Major Themes

Themes / World Issues

Author's Reason for Writing Book

About the Author
Malcolm Gladwell
Peer Reviews


Did Blink Meet Our Expectations?
Overall Impressions
Class Discussion
What did we like the least about the book?
What did we like the most about the book?
Have you ever read this book?
What are your impressions or opinions of this book?
We would recommend this book to:
Undergraduate students
Students in the psychology field
Ordinal people of interest
Psychologist-John Bargh-Prime experiment
Neurologist – Antonio Damasion – Ventromedial patients test experiment
Military strategies- Millenium Challenge (JFCOM) 103
The 1980’s Pepsi Challenge vs. Coke
The 1960’S Norman Lear and the show All in the Family
Implicit Association Test (IAT)
Scientifically Sound
Practical explanations
Solid facts from experiments
Relative to personal experiences
Balanced in realistic application
Enlightening and entertaining
• Born to a psychotherapist and a math
professor in England
• History degree from Trinity College of Canada
• Currently writes for The New Yorker Magazine
• Has written five books
• His articles and books deal with stories overlapping with research
• Books that make us think twice about everyday events and issues.
• Speaks at conferences throughout the world
• His hair was his inspiration
• Let his hair grow into long bundle of curls
• Getting stopped by airport security
• Getting stopped by police
• He realized first impressions create people’s view
• E. Skidelsky, The Daily Telegraph
• J. Maslin, New York Times
Other Authors
• D. Kahneman, Think, Fast and Slow
• M. LeGault, Think! Why Crucial Decisions can’t be Made in the Blink of an Eye
We live in a world that assumes that the quality of a decision is related to the time and effort that went into making it
Sometimes our snap judgements and first impressions offer a better means of making sense of the world
Quick decisions can be just as good as cautiously made decisions
Also discusses instances in which our instincts betray us
Gladwell writes that if we began to think more along the lines of Blink's theme:
change the way wars are fought,
kinds of products sold on shelves,
kinds of movies made,
ways couples are counseled,
ways police officers are trained,
job interviews
etc, etc, etc!
This book is about thin slicing and the unconscious
What is thin slicing?
Term used in psychology and philosophy to describe the ability to find patterns in events based only on "thin slices,"or narrow windows of experience.
Explains things we can't really explain that happens in our lives that we as people can't quite explain or put a finger to why correspond with certain things.
We do a lot of things within our unconscious and we can't explain how a particular feeling or situation took place.
Gladwell takes us through many real life situations
where instantaneous decision making will make a difference in people’s lives.
Chapter 1
Chapter 3
Chapter 6
Full transcript