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Emma Watson's

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Samantha Eckels

on 12 April 2015

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Transcript of Emma Watson's

Emma Watson's
United Nations HeforShe Speech

Take a look at her speech.
Given to the UN in
New York
September 20th 2014
Dialectic Vs. Rhetoric
Modes of Persuasion
This speech is a rhetorical speech. Emma is trying to persuade the men to join the battle for gender equality and for everyone to join the HeforeShe campaign.
Emma knows she is trying to influence countries that treat women horribly to treat them as equal to men. She knows this is an extremely difficult task. She tries to lighten her words with a gentle smile or laugh from time to time but also demands that she and her speech deserve attention. Not to offend or alarm anyone in the audience
"You might be thinking who is this Harry Potter girl, and what is she doing speaking to the UN? And it's a really good question. I've been asking myself the same thing. All I know is that I care about this problem and I want to make it better. And having seen what I've seen, and given the chance, I feel it is my responsibility to say something."
If you believe in gender equality, then you are a feminist.
I believe in gender equality.
Therefore I am a feminist.
"15.5 million girls will be married in the next 16 years as children"
She draws attention to the poor treatment of women at the same time pointing some blame on the countries that support this behavior
This speech contains a hefty amount of praise and blame. Emma in a way is blaming men for their lack of effort in the battle for equality. She is also placing blame on the countries who belittle women and give them little to no rights.
Emma refers to the future in her speech on how we need men to join the battle for equality and for everyone to participate in the HeforShe campaign. She also has statistics that reflect what could happen in the future if we continue on the path of inequality.
Emma refers to the past in multiple accounts. She provides examples of her past when she was treated differently then the boys when she was younger. She also refers to pass opinions and treatments towards women.
The beliefs of Feminists as a group is that women deserve equal rights to men.
Feminists are man-haters.
When you think of the Emma Watson, the first thing that comes to many people's minds is Hermione Granger, not necessarily United Nations Ambassador. Emma knows this and addresses it in her speech to give her more credibility. She also references Hilary Clinton's famous speech about women's rights which supports Emma's credibility since Hilary Clinton is an extremely reliable source.
Emma uses many logical supports including facts and statistics. She also uses deductive reasoning in the syllogism: 'if you believe in equality, then you are a feminist. I believe in equality. Therefore I am a feminist.' She also uses deductive reasoning with the idea of: 'women are equal to men. Therefore they should be treated as so."
Emma uses many emotional appeals to draw her audience in. She talks of her childhood which included many experiences that many women can relate to, allowing them to connect with her. When she references her father and other men not being viewed as manly enough, she appeals to the men in the audience since many have experienced the judgment of their masculinity. Towards the end of her speech she applies facts about young girls being forced into marriages and the lack of secondary education for women. This is seen as shocking and almost barbaric to more civilized cultures, thus evoking strong emotions.
"I've seen my father's role as a parent being valued less by society despite my needing his presence as a child as much as my mother's."
"when I was eight, I was confused at being called 'bossy,' because I wanted to direct the plays that we would put on for our parents-- but the boys were not."
The Five Canons of Rhetoric
Emma begins by asking for the audience's help in ending gender equality. She goes on to discuss the meanings associated with feminism. She next discusses the rights that she believes women are owed. Emma admits that she was privileged and that most women are not as lucky as she was. Next she starts suggesting the need for men to be involved in the battle for equality. She combines the gender limitations of both men and women. Emma ends with explaining why she feels the need to discuss all of this and how everyone should step up and get involved with the HeforShe campaign.
Emma Watson is a very young and beautiful woman. In her delivery of this speech she uses her charm with a sweet smile and giggle once or twice. But she knows she has to be stern and demand attention to have people focus on the importance of the campaign and the seriousness of the problem. She cannot be too rash and extreme for there are many in the room representing countries who cannot even fathom the idea of gender equality. I feel she uses the right balance of toughness and gentleness to appeal to the majority of the audience.
Emma memorized her speech which allowed her to maintain constant eye contact with her audience.
Emma realizes that feminism has a negative connotation. By breaking down the term to the root of its true definition she is relinquishing some of the confusion as to how the term should be viewed
This speech was given as a launch for the HeforShe campaign. Emma in her speech address that now is as good of a time as any to set this campaign into motion. She gives the speech at the UN which will help launch the campaign globally since representatives from all over the world heard her speech.
Emma gave her speech at the United Nations Headquarters in New York on September 20, 2014
Feminism by definition is "the belief that men and women should have equal rights and opportunities. It is the theory of the political, economic, and social equality of the sexes."
While Emma does not come right out and say the following syllogism, it is implied and supported by her words.
Inartistic is concrete facts and statistics while artistic is how these facts are used in developing their own argument
Structural Constraints
Rhetoric vs Dialectic connects to the Five Canons in that the Five Canons are what you use to design a persuasive speech.
Emma Watson has experience speaking and performing in front of audiences from her career as an actress. She can use her acting skills to create emotion in her voice while delivering her speech. She has much experience with memorization due to her many dialogues.
Audience connects with Endoxa in that Endoxa is popular opinion. The speaker must recognize what the most likely common opinion of their audience is.
Delivery connects with Audience in that the speaker is delivering the speech to the audience.
Episteme connects with Enthymeme/Syllogism in that Episteme is true definition and Enthymeme/Syllogism is trying to find truth
Enthymeme/Syllogism connects with Logos in that Logos is made up of deductive and inductive reasoning. Syllogism is a form of deductive reasoning
The Modes of Persuasion connect with Artistic in that Artistic is the division that leads to ethos logos and pathos
Inartistic connects with Deliberative in that some of the statistics used in the speech are about the future and Deliberative is the future genre.
Emma's speech has spread widely throughout the country and throughout the world. The youtube video of her speech now has over 6 million views. The HeforShe campaign has over 278,000 men in countries all over the world who have committed to the movement. The United States has over 73,000 men, India has over 15,000 men, and Australia has over 12,000 men just to name a few countries.
Statistics found at http://www.heforshe.org
By giving a speech in the UN Emma must follow the rules and procedures placed by the United Nations. Here are some of the rules from the UN's website:
"If not me, who? If not now, when?" Emma creates this argument to emphasize her ethos and to convince the audience that now is as good of a time as any to start fighting for gender equality
Emma produces many techniques in attempting to persuade her audience such as Connotation, Repetition, Condensation Symbols, God Terms, Devil Terms, and Charismatic Terms.
Emma repeats the phrase "when at (insert age)", to emphasize the repetition of the mistreatment she received at multiple ages of her life.

God, Devil, and Charismatic Terms
Devil terms are words associated with disgust. Ex from Emma's speech: bossy, hate, suffering
God terms are words associated with sacrifice but bring blessings. Ex from Emma's speech: privilege, reclaim
Charismatic terms are words associated with intangible ideals. Ex from Emma's speech: change, equality, freedom
In this speech feminism is used as a God and Devil term. The view of feminism from popular opinion is that it is a Devil term. Emma's view and the true definition of feminism is that it is a God term.
Condensation Symbol
"It is time that we all perceive gender on a spectrum instead of two sets of opposing ideals."
This quote from Emma's speech is a condensation symbol in that it sparks controversy in the listeners minds based on their prior beliefs/values and calls for action.
The ideology behind this speech is to get governments to support gender quality. Emma wants countries that have laws that make it impossible for women to be seen as equal, to change their policies.

"...when at 14 I started to be sexualized by certain elements of the media; when at 15 my girlfriends started dropping out of their beloved sports teams because they didn’t want to appear "muscle-y"; when at 18 my male friends were unable to express their feelings."
Support the HeforShe Campaign by liking them on Facebook and Following them on Twitter and Instagram



Instagram: HeforShe
In this Prezi I am going to conduct a Rhetorical Analysis of Emma's HeforShe Campaign launch at the United Nations
By: Samantha Eckels
Full transcript