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Nisha Christian

on 12 November 2014

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Transcript of SOUTH AFRICA

Known as the "Rainbow Nation" due to its diversity
Large black African population due to colonization
There are 11 official languages of South Africa
Relationship & Communication
Do not need to establish long-standing personal relationships before conducting business
If company is not known, a more formal introduction may help gain access to decision-makers and not be shunted off to gatekeepers
Networking and relationship building crucial for long-term success
Relationships built in the office
Most businessmen look for long-term business relationships



South Africa is a multi-racial, majority black southern African country of nearly 52 million
Held its first universal suffrage elections in 1994, after a transition from white minority rule under apartheid

Location & Climate
Southern tip of Africa 
Medium sized country, about the size of Colombia. 1/8 the size of US
9 provinces
Mostly semi arid
Cape Town & Cape Peninsula
Meeting Etiquette
Religious Diversity
Predominantly Christian (80% of population)
1.5% Muslim
1.2% Hindu
0.3% traditional African religion
0.2% Judaism
Approximately 15% unaffiliated
Based on oral traditions
Community is the most important aspect of life
Supreme god whom followers do not directly worship
Ancestors are highly regarded
Traditional African Religion
African culture known for its art, dance, and music
Music: Gospel, jazz, rock, kwaito, mbube, kwela
Art: Combo of traditional & modern-
Dance: Holds strongest link to culture since it expresses identity and history
Strong traditional African culture, predominantly in rural areas
11 popular traditional tribes
Pass down epics, poems, and stories over generations
Zulu and Xhosa
Cape Town & Cape Peninsula

The Garden Route
FNB Stadium
Gold Reef City
Apartheid Museum
Kruger National Park
Robben Island

Robben Island
Habitat Types
8 major terrestrial biomes
Eastern coastline lush & well watered
Southern coast less tropical but also green
South-western has a Mediterranean climate
The Karoo Desert is found in the southwestern section. In the east it gives way to flat landscapes
The Vaal River region in the center of the country is better watered and it's altitude protects the region from subtropical extremes of heat
3 Capitals of South Africa
Cape Town
Nelson Mandela
Nelson Mandela, who is viewed as the founding father of today’s nonracial South African democratic system
Mandela was given the name Nelson by a school teacher
December 5, 1956
 - Mandela is among 156 resistance leaders arrested and charged with high treason
June 12, 1964 - Is sentenced to life in prison for four counts of sabotage.
February 11, 1990 - Mandela is released from prison after more than 27 years
April 29, 1994 - Elected the first black president of the Republic of South Africa in the first open election in the country's history.
Mandela was called both "the world's most famous political prisoner" and "South Africa's Great Black Hope"
Nelson Mandela
Several greeting styles in South Africa depending upon the ethnic heritage
When dealing with foreigners, most South Africans shake hands while maintaining eye contact and smiling
Some women do not shake hands and merely nod their head
Men may kiss a woman they know well on the cheek in place of a handshake
Greetings are leisurely and include time for social discussion and exchanging pleasantries
Africans give gifts for birthdays and Christmas
Two birthdays - 21 and 40 - are often celebrated with a large party in which a lavish gift is given. It is common for several friends to contribute to this gift to help defray the cost.
When invited to a South African's home, bring flowers, good quality chocolates, or a bottle of good South African wine to the hostess. 
Wrapping a gift nicely shows extra effort. 
Gifts are opened when received.
Arrive on time
Ask if you should bring a dish 
Wear casual clothes
In Johannesburg, casual is dressier than in other parts of the country
Do not wear jeans or shorts unless you have spoken to the hosts. 
Offer to help prepare food or clean up
Dining Etiquette
Dress Etiquette
Business attire becoming more informal in many companies 
Men wear dark colored conservative business suits
Women wear elegant business suits or dresses
Business Meeting
Appointments necessary and should be made in advance
Difficult to arrange meetings with senior level managers on short notice
Difficult to schedule meetings from mid December to mid January or the two weeks surrounding Easter
Personal relationships important
After a meeting, send a letter summarizing what was decided and the next steps
Relationships & Communication
Businesspeople respect senior executives
Differences in communication styles depending upon cultural heritage.
Want to maintain harmonious working relationships, so they avoid confrontations. 
Use metaphors and sports analogies to demonstrate a point. 
Most prefer face-to-face meetings
Mielie Pap
Food & Beverages
Gift Giving Etiquette
Popular sports include football, rugby, and cricket
Hosted and won 1995 Rugby World Cup
Won 2007 Rugby World Cup in France
Hosted the 2010 FIFA World Cup
Colonized by English & Dutch in 17th century
British seized Cape of Good Hope in 1806
Discovery of diamonds in 1900 caused English invasion
Discovery of diamonds and gold caused immigration
In 1910 the British and natives ruled together
National Party elected in 1948 and implemented apartheid
ANC was against apartheid
1994 saw the election that ended apartheid
Full transcript