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AddressingHistory: Using Social Media to Frame an EDINA Crowd-Sourcing Project

This prezi shows how EDINA's experience of social media have helped us to develop ideas and outreach plans for the AddressingHistory project, a JISC-funded crowd sourcing project aiming to geo-reference historical post office directories of Edinburgh
by

Nicola Osborne

on 7 July 2010

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Transcript of AddressingHistory: Using Social Media to Frame an EDINA Crowd-Sourcing Project

More Information: Social Media Officer: The Birth of a Role Experiments in Social Media - EDINA (1996 - ) New Works 2010: AddressingHistory Planning Social Media Usage Getting Social Presences Up & Running Proactively Engaging &
Measuring Impact Using Social Media to Frame an EDINA Crowd-Sourcing Project Building Social Media In From The Start... Finding Your Way Around Social Media Officer: Birth of a Role Experiments in Social Media - EDINA (1996 -) New Works 2010: AddressinGHISTORY 18th June 2010, Nicola Osborne.
Nicola is the Social Media Officer for EDINA. She is also studying for an MSc in eLearning. Prior to 2009 she was part of the SUNCAT team, also based at EDINA. This area describes this new role and how it fits into the work of EDINA In this area we will briefly look at what various projects and services at EDINA are using Web 2.0 and Social Media. In this final area we will look at a substantial collection of resources, ideas and experiences around using Social Media as an integral part of the AddressingHistory crowd sourcing project. Project Page: http://edina.ac.uk/projects/addressinghistory_summary.html
Blog: http://addressinghistory.blogs.edina.ac.uk/
Facebook Page: http://www.facebook.com/pages/AddressingHistory/114317218608533
Twitter: http://twitter.com/AddressHistory Project Team

Stuart Macdonald, Project Manager

Nicola Osborne, Project Officer

Joe Vernon, Software Engineer

Chris Fleet, NLS (consultancy on digitised PODs) AddressingHistory is funded under the 13/09 JISC Funding Call How My Role Fits Into What EDINA does Scanned POD pages GeoRef'd Postal Maps May 2009 Appointed to new role of Social Media Officer, following extensive interest in Web 2.0 technologies and various experiments for SUNCAT Defining The Role It is about...
Making sure we are using the same types of spaces as our users in a way that works for them.
Being more consistent and strategic about how and why we use social media tools.
Ensuring advice, training and guidance is available.
Embedding Web 2.0 approaches and expectations into projects and services where appropriate It was NOT...

Playing on Facebook all day
Blogging/Tweeting on behalf of the organisation
Rolling out every Social Media/Web 2.0 tool available
Spying on others
Just about Social Media... Specialist and "Social Media Evangelist" for EDINA contributing to strategy in this area
Provide internal briefing and support for projects and services around Social Media and related new technology topics including, increasingly, mobile.
Work with Project and Service Managers to encourage creation of user generated content
Provide advice, support and guidance to project and services.
Keep a watch on new and emerging technologies especially social media and emergent semantic web areas.
http://delicious.com/nkl.osborne/SocMedRole What is EDINA? JISC National Data Centre based at the University of Edinburgh.
Run services including Digimap, SUNCAT, UNLOCK, NewsFilm Online, Jorum.
Work on Projects including Walking Through Time, PEPRS Open Access Repository Junction. EDINA, 2010.
Screen capture of the Social Media page of the EDINA Website linking to blogs, Twitter accounts, Facebook pages, etc. #okscotland Twitter, 2010.
A variety of Tweets. Not all appear helpful. But sometimes Twitter generates invaluable ideas, links, knowledge. Social Media is also a major part of how I do my job... AddressingHistory is:
Rapid Innovation (April-Sept 2010)
Funded from the Business & Community Engagement stream.
Expected to produce a working tool & attract an engaged audience.
Expected to find a sustainable exit needed Where Are We Now?

Project Page launched in April.
First Advisory Board meeting held.
Final project plan approved in May.
Blog, Twitter and Facebook presences all launched on 1st June.
AddressingHistory tool is being developed and we expect a test version to launch in July 2010.
The Project will be...

Creating a tool to crowd source georeferences for historical Post Office Directories (PODs) & Maps
Using combined image/address/georef database to create an API and interoperate/generate new public and researcher tools for historical address data.
The tool will cover 3 PODs: 1784-5; 1865; 1905-6
Engaging the community (esp. local historian and genealogy groups) in the resources
Working with complimentary projects and collections such as Visualising Urban Geography, Whose Town?, Edinburgh Room, Capital Collections etc. Project Partners AddressingHistory, 2010.
The project benefits from advice from many sources, including the Edinburgh Room, who are increadibly experienced with the print Post Office Directories. We also benefit from the expertise of communications and marketing staff at UoE and the NLS, and from Edinburgh Beltane Beacon for Public Engagement.
Listening, monitoring, engaging from the start is essential for understanding, supporting and getting to know your users Edinburgh Central Library (& The Edinburgh Room) Image Credits Pink Sherbert Photography/Sharon Pruitt (http://www.flickr.com/photos/pinksherbet/)
pareeerica/ParÈe (http://www.flickr.com/people/8078381@N03/)
perfect jewels/Nora (http://www.flickr.com/photos/perfectjewels/)
Brewbooks/J Brew [http://www.flickr.com/photos/brewbooks/)
Muffet/Liz West (http://www.flickr.com/photos/calliope/)
Gorupka/Katja Gorup (http://www.flickr.com/photos/gorupka/)
frodobabbs/Jeff Babbitt (http://www.flickr.com/photos/36041246@N00/)
paige_eliz (http://www.flickr.com/people/paige_eliz/)





Preparation and planning is crucial... Our Early thoughts on embedding social media in a new project. It...

Needs to be part of the whole process - user requirements, attitutde, interface... not just an additional channel for publishing.
Should always fit in with the wider goals of the project.
Should be proactive & timely.
Should be branded and updated consistently.
Should have personality.
Should be monitored, measured and be genuinely useful to you and your users.
Should be complimented with traditional publicity & outreach.
An Example of dubious planning at Cardiff train station - they built a whole station then decided they needed an extra platform next to platform 1. We are trying to ensure social media is planned into AddressingHistory, with a little foresight, from the outset We are working with the Edinburgh Beltane NCCPE Beacon for Public Engagement to ensure social media fits into wider public engagement and outreach around the project We use a number of monitoring tools to capture feedback and comments about the project so that we can respond and learn from our users/potential users We are benefiting from the involvement of the Capital Collections project, based at Edinburgh City Libraries, who provide access to historical images of Edinburgh from the libraries collections. We are working with University of Edinburgh Research and Knowledge Exchange staff to compliment social media activities with in-person activities that link academic communities and users, particularly expert users (local history societies etc.) We benefit from the insights and expertise of staff from the Edinburgh Room who have many years experiences of the needs and interests of Post Office Directory users and are feeding this into both our design for the AddressingHistory tool and how we engage with communities interested in this historical information The National Library of Scotland are providing the digitised post office directory data and are our main partner in this project however we also receive invaluable guidance from staff at the University of Edinburgh Social History department and from the involvement of both university and NLS staff in the Visualising Urban Geographies project. This project is looking at mapping research data onto historical maps of Edinburgh and therefore has many synergies with AddressingHistory. VUG can be found at: http://geo.nls.uk/urbhist/ This image shows a mock up idea of the AddressingHistory service used in our bid. The finished service will look quite different but will also show historical addresses from the post office directory (POD) pages alongside and linked to contemporaneous map images. The aim of this project is allow members of the public to add georeferences to historical addresses through a simple to use map metaphor. As much as possible we will also add automatic georeferences to historical addresses so that these can be browsed (or corrected) by AddressingHistory users. My role as Social Media Officer feeds into all of our projects and services (the image above shows the main list of EDINA (http://www.edina.ac.uk) services) and I advise and support colleagues that wish to engage different service/project audeinces via social media or would like to incorporate web 2.0 ideas into those projects/services. The EDINA Facebook Presence: http://www.facebook.com/EDINA.Datacentre We have been experimenting with Flickr for one off events - in this case the Repository Fringe unconference (http://www.repositoryfringe.org/) We have also recently experimented with using UStream to broadcast the #OkScotland open knowledge event (http://wiki.okfn.org/okscotland). Although the quality was not great it was a free way to provide a video feed (using an iPhone as a live camera) and was appreciatted by several would-be attendees who watched online as they could not attend in person. Different Blogs are used in different ways: the Digimap Blog (http://edinadigimap.blogspot.com/) is used to share quite formal and practical information about the service, updates, and related news (e.g. the changes to access/cost of Ordnance Survey data and how that relates to the Digimap service). The OA-RJ Blog (http://edinadigimap.blogspot.com/) is used as an informal space to discuss the technical and practical issues encountered in this middleware project. The audience is software engineers and those interested in the technical side of repositories and the format allows discussion and feedback on the approaches taken, challenges encountered, etc. The SUNCAT team are using Twitter (http://twitter.com/suncatteam) to share updates to the SUNCAT service and to provide announcements and/or shout outs to colleagues at conferences and events to facilitate in person networking The Geo-Mobile Blog supports a scoping study into possible mobile developments around mapping, geography, location, etc. The blog is extremely discursive and has been used to gather comments and experiences from members of the geo-mobile community. The blog also reports on project progress and experiences. Jorum uses a Blog as a way to publish news, indeed without the link to the "Blog Archive" you would scarcely know that the news page is generated via a Blogger presence (http://jorumnews.blogspot.com/) since the same links, branding, etc. are used across both the main site and the blog. A board illustrating my previous SUNCAT role which involved intense work for one project but spanning many libraries' data A screencapture of the SUNCAT Facebook Application (http://apps.facebook.com/suncat-search/) A screencapture of the SUNCAT Blog (http://suncatblog.blogspot.com/) My job is not a solitary pursuit - I rely on a network of colleagues, contacts, and meet-up groups who form a busy hive of knowledge, connections, expertise etc. Social media - and the sharing and networking it enables - is what allows me to remain up to date and aware of social media trends, changes and innovations. I use social media - including delicious (particularly the SocMedRole tag: http://delicious.com/nkl.osborne/SocMedRole) - to track information central to my role so that I am continually creating a (publicly accessible) resource of useful links, articles, sites, etc.
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